Diana Maria Duque                        Personal  I nformation     Nationa lity:          Colombian                                                       Experience  &  Career    History        Apr 2005  –   Feb 2009                                                                                                                               N ov   2002   –   Sep   200 3                                                     Jan uary –   June 2001              Education &    Q ualifications           Jan   –   May 2007               Sept 2003  –   Sep 2004             1997  –   20 01            Postobon S.A ,  Colombia.     Senior Brand Manager  -   Juice Drinks & New Generation Beverages .  Reporting directly to   Head   of   Marketing .     Responsibilities:       Marketing : Responsible for the development, planning and execution of marketing strategies for Juice,  Tea and Energy    Drinks for the Colombian beverage markets.   L eading  brand   positioning process es , national advertising campaigns an d the    development & launch   of mass promotions. Jointly responsible  for  development   of product - brand pipeline and  of research   i n    other geographical markets .      Management :  C oordinating activities of  special  areas such as production, sales, advertising, promotion, research and    development, marketing research, distribution, package development and finance .       Corporate Finance : Durin g 2008   additionally   reporting to the CFO and assisting Top Management .  L ead ing  the   analysis &    valuations of M&A projects in the beverage market in Colombia.        Achievements:     Brand  positioning -       -   Juice Drinks .   From  32 % market share on April 2005 to 47% on Fe bruary 2009.   Brands :   HIT   and  TUTTI FRUTTI . Current    A nnual  V olume: 170mm Lt.  Current  Annual Value:  USD $177mm.     -   Tea Drinks .   M r . TEA   was the first ready to drink Tea in Colombia; launched on October 2005. It started with an  A nnual    V olume of  7 mm Lt . and Valu e of  USD $8,4mm. C urrent   A nnual  V olume  14mm Lt. Current   Annual Value:  USD $ 24 mm.     -   Energy Drinks .   From  20 % market share on July 2005 to 3 1 % on February 2009.   Brand :   PEAK . Current  A nnual  V olume:    1,3 mm Lt.  Current  Annual Value:  USD $ 8,4 mm.        Brand Launches hi ghlights -     -   Tutti Frutti SunFrut . Orange Juice   fortified with vitamins A, D, B3, B6, B12 . January 2009.      -   Peak . New Energy Drink. June 2006 .     -   Hit Buenos Dias . 100% Orange Juice.  April 2006.     -   Mr Tea . Ready to d rink T ea. October 2005.      Line Extensions Launches -     -   M r Tea  Green Tea   with antioxidants.  September 2008.      -   Mr Tea Light.   January 2008.      -   Peak Light.   January 2008.      -   Hit Buenos Dí   Calcium &  Hit Buenos Dí  Omega 3.   2006.     -   Package extensions:  Mr Tea :   T etra P ak liter, 200ml & 1 liter bottle. 2007 - 2008.  Peak :   glass   & pet bottles. 2008.         SUPER DE ALIMENTOS S.A, Colombia.       Brand Leader   –   C onfectionary brands .   Marketing Department.      Responsibilities :      -   Planning and execution of marketing  strategies  for  confectio nary brands   in the adults segment .        -   D eveloping launches and line extensions  for the related brands .      Achievements :     Brand positioning -     Confectionary Products -   Super de Alimentos   S.A . 15% market share   (2003) . No. Units :  600m m .   Sales:  USD   13m m /year.      Brand Launches -     -   Bianchi Maní2003.  No. Units 72m m ,  Sales:  USD 1,5m m /year.      -   Arequipe Melk. 2003. No. Units 30m m ,  Sales:  USD 0,65m m /year.      Line Extensions Launc hes:      -   Menta Chao & Big Ben. 2003.   Soft candies with new package conditions for the US market.                             A GUAS DE MANIZALES E.S.P S.A, Colombia.       Planning and Project Analyst. Internship.   Planning and Project Department.     Development   of  a financial valuat ion model   to evaluate  the social & economic impact  of the company’s investment projects  .    Size: $1bn,  Horizon:   5 years.                 Georgetown University, Washington D.C. United States.      Competitiveness Leadership Program.          Universidad Carlos III de Madrid, Spain.       Master Degree in International Commerce.         Universidad Nacional de Colombia, Colombia.           Business Administration Bachelor   Degree.  (BA. Hons) .  Line of Specialization: Management.     Dissertation:   Strategic Proposal based on Constraints Theory by  Goldrat :   Billing process for the Estate Health Services    Companies.   (Distinction awarded with school  honors ).      Other s     2002     2000 - 2001     2004          Interests     Languages     References          International Language Academy of Canada. Business English. Toronto, Canada.       Lillian Bisho p School of English. General English. 2002. London, United Kingdom.     AIESEC. International  Association   of Economic Sciences Students.   –   Member.        Charity, reading & sports.      Spanish:   Mother tongue                         English:    Fluent                   A vailable upon request.        Medellin     Colombia   Phone    0 57 - 4 - 311 - 8518     Mobile    057 - 311 - 782 - 0191     E - mail     duquesanta@gmail.com