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Industry Associations

Participation in the following organizations:  American Marketing Association, Software & Information Industry Association, The Association of American Publishers, The CMO Club

Summary

Senior Marketing & Business Development Executive, with a solid track record of success in devising profit-driven business strategies and product solutions for the educational publishing, e-learning and digital media markets.Proven results launching new ventures, diversifying existing businesses, leading operational turn-arounds and driving top- and bottom-line results.Proven leader known for the ability to: communicate vision, develop and implement creative solutions, establish and promote mutually beneficial business relationships, and advance strategic initiatives to successful closure.

Work experience

2006Feb 2008

SVP, Strategic Marketing

Gale, a part of Cengage Learning
  • Brought in to lead new strategic e-marketing, marketing communications and interactive services for a $300 million information services company.
  • With a staff of 35 and a $10+ million budget, executed marketing strategies to drive industry leading revenue growth, the majority coming from digital content initiatives.
  • Championed the transition of marketing programs to address migration of print reference to online learning platforms and solutions resulting in double digit growth within major franchise properties.
  • Key player on the corporate branding council responsible for the re-branding of Thomson Learning to Cengage Learning upon completion of the sale of the Company in July 2007.
  • Executed game-changing innovation in:open web/end-user programs, go-to-market programs for new product launches, pricing, demand-generation, customer lifecycle management, customer advocacy and market intelligence.
20052006

VP, Marketing

WoltersKluwer Health
  • Spearheaded marketing for Professional & Education, a $300 million health science publisher.
  • Managed staff of 75 and a $25+ million departmental budget.
  • Leader in the business development and distribution of our content outside of traditional channels (representative companies: Google, Microsoft, Yahoo, Amazon).
  • Deployed new programs in: product innovation, customer intimacy, and e-commerce.
  • Led strategic planning for print to digital migration that included the Company's two key strategy and operational benchmarks (World-wide Product Plan, Business Development Plan).
20002005

VP, Business Development & Corporate Licensing

ProQuest Information & Learning
  • Key contributor to business plan development, funding, and launch of XanEdu Inc., resulting in a $20 million higher education e-publishing start-up venture of ProQuest.
  • Executed business development including: strategy development, opportunity targeting, ROI analysis, contract negotiations, content acquisitions and implementation of closed deals.
  • Closed strategic partnerships for marketing, distribution, technology, and content resulting in $5 million in less than 3 yrs.Representative companies included: Pearson, John Wiley & Sons, Barnes & Noble, Blackboard, Microsoft, Amazon, AOL, and Harvard.
  • Closed 3 acquisitions and participated in the ongoing deal review process as a member of the corporate Merger & Acquisition team.
  • Managed P&L for the corporate licensing group including key customers such as Factiva, LexisNexis, Dialog, and MarketWatch.
19982000

Executive Leadership & Strategic Advisor

O'Donnell & Associates

1998 to 2000

  • Led business development at leading publishing strategy and services firm in the information industry.
  • Championed consulting practice focused on establishing business models and strategy for companies launching or transitioning to an e-business.  Clients included leading publishing, education, training, and digital media companies.
  • Closed strategic partnerships in cooperation with client senior management as part of the firm's outsourcing services practice.  Partnerships included distribution, e-commerce, content and technology solutions.

2000 to Present

  • Engaged in advisory role to aid in driving new business, strengthening leading market position and positioning the firm for long-term, sustainable growth. 
19961998

SVP, Publishing

  • Directed P&L for editorial, production, and marketing activities at a $20 million start-up, e- publishing company focused on education and training for the corporate market.
  • Increased sales from $900k in FY96 to over $10 million in FY97; continued to build revenues organically and via acquistions to over $20 million within 2 years.
  • Executive Officer and member of IPO planning and implementation team.
  • Established all sales and marketing budgets, strategies, and processes.
  • Established brand awareness in an emerging market.
  • Successfully integrated exisiting information products into new digitized delivery platforms.
19921996

Marketing and Publishing Leader

Harcourt Brace

SVP, Marketing

  • Directed all marketing functions across all product lines and imprints of a $150 million college textbook publisher.
  • Provided a strategic, customer-driven focus to the publishing programs, while driving sales and profitability.
  • Established and managed the $15+ million company-wide marketing budget.

VP, Publisher

  • General Manager of The Dryden Press, a $35 million Business imprint of Harcourt.
  • Turned the division from negative margins to profitability in 1995.
  • Maintained $35 million revenues despite releasing $5 million of unprofitable product.
  • Significantly decreased amortized costs, and managed a $4.5 million budget savings.
  • Held position of VP, Marketing.Key accomplishments: re-established brand identity post-acquisition, implemented a strategic marketing model which thoroughly involved the customer in product development and launched innovative new products integrating technology solutions with traditional textbook content.
19851992

Sales, Marketing, Editorial

Macmillan, Pearson Education

Held sales, marketing, and editorial positions at Macmillan and Pearson Education

Education

19821985

Bachelor of Arts

Long Island University - C.W. Post Colllege