Diana Tokarska

Category Management Director AT Allegro.pl (NASPERS)

Work experience

Work experience
Oct 2014 - Present

Category Management Director

Allegro Group
  • Responsiblity for Category P&L, implementation of strategy and execution plans
  • Pricing policy & budget forecasting - cooperation with Finance Dep 
  • Central marketing cooperation: budget allocations, ATL planning 
  • Strategic partnerships brands and retail partners, advocating a long-term approach to omnichannel strategy in the Polish market
  • Brand Zone strategy -  project focused on attracting brands and manufacturers (strefamarek.allegro.pl)
  • Merchant acquisition goals and scope for Sales department  
  • E-Retail project - I set up the merchandising and buying structure for a new retail project foecasted to become the biggest e-commerce B2C store in the Polish market
Jun 2013 - Sep 2014

Managing Director at Allegro.pl

Allegro Group

Responsibility for business and operations (420 people in local structure) and total  Allegro.pl P&L. Strategy development and execution in an international matrix environment to drive revenue and growth. Category strategy. Managing Customer Care, Trust & Safety, Marketing divisions of the business. Key project: setting up  Allegro.pl Sales department

Jun 2011 - Jun 2013

Head of Category Management

Allegro , Product Development

Responsibilities included pricing policy, business partnerships, category tactical execution plans.

Jan 2010 - May 2011

Category Manager (Electronics)

Allegro, Research and Development

Market research, data analysis, UX improvements.  Partnering with product and BI department to identify new services for end-users

Jan 2008 - Dec 2009

Marketing Category Manager

Allegro, Marketing

 BTL events, community management, marketing projects and promotional activities (sponsored concerts, product launches)

Nov 2006 - Dec 2007

Key Account

Allegro, Customer Care


Aug 2015 - Jun 2017

Reading for MBA degree

London Business School
Aug 2001 - Sep 2006

Cultural Studies, Master of Arts Degree

Uniwersytet Adama Mickiewicza (Social Faculties)