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Talented and multi-faceted advertising professional with over 3 years of work experience in print and digital. Skilled at delivering-high performance results in team-based environments to help brands meet their communication objectives. Relish solving complex challenges that help companies authentically communicate the value of their brand to the right target audience. 

Work experience

Jul 2015Present

Manager - Social Media 

Online Reputation Management India Pvt. Ltd.

Responsible for managing client relationships and handling strategic decisions for 7 leading accounts; create and manage the offline and online content for these accounts. Business and Content Strategist for new business proposals and pitches.

  • Co-created with clients the marketing vision for their brand and established quarterly media spends used to achieve strategic targets
  • Coordinated with business teams  (including financial, media and legal) to ensure smooth and timely delivery of project goals
  • Successfully pitched for and won the marketing mandate for a vertical of one of India's top 5 Fortune 500 companies
  • Identified up-sell opportunities with retainer clients and negotiated the mandate for 3 new projects 
  • Responsible for consumer engagement (posts, contests etc.) and ORM (queries and reviews across social media platforms 
  • Managed blog content and digital PR for clients in the retail and entertainment space
  • Brands include: HCL Enterprise, DLF Brands, SmokeHouse Deli, Gelato Italiano, Reliance Capital

Jan 2015Jun 2015

Communications Consultant

Extrieve Technologies Pvt. Ltd. 

Conceptualised marketing, sales and employee training strategies and spearheaded initiatives to meet strategic objectives.

  • Wrote all training documentation and collateral for brochures, case studies and business proposals 
  • Shadowed CEO at conferences and events and followed up on new business leads
  • Successfully reduced basic training for new employees from 1 month to 1 week

Sep 2013Oct 2014


Metal Communications Pvt. Ltd.

Content writer for websites, social media, brochures, booklets etc. for 7 clients spanning the financial, retail, travel and healthcare industries.

  • Spearheaded a creative unit that produced Below-the-Line (BTL) and Through-the-Line (TTL) marketing collateral for 3 clients in the financial sector
  • Creative lead on the print branding campaign for India's largest private excipients distributer
  • Primary researcher, strategist and writer on over 10 pitches
Jul 2011Aug 2012

Management Trainee

Metal Communications. Pvt. Ltd.


Jun 2013Aug 2013

Graduate Certificate

Marshall School of Business, USC

Recipient of USC grant of $7500


Bachelor of Science (Hons) in Business Management

University of London, King's College

Relevant Coursework: Consumer Behaviour, Marketing Management, Company Law, Statistical Research, Strategic Management, Micro/Macro Economics, Financial/Managerial Accounting


International Baccalaureate Diploma 

Dhirubhai Ambani International School 

Grade X: Indian Certificate of Secondary Education (ICSE)