Dharmishtha Mehta

Heading marketing for 3 organization spanning into luxury retail,e-commerce,hospitality industry

Managing team of various verticals ATL/BTL marketing

Taking business metrics sales,volume and online Vs offline conversion

• Identify prospective customers for the digital business by putting together and presenting the  pitch presentation.
• To research on the client and share an internal brief to the team after meetings, briefing  sessions and other client interactions.
• Manage digital budgets along with social media and search marketing team, in lieu with client's requirement
• Supervising the digital team and managing all aspects of digital operations
• Conducting market research to identify customer and suggest inputs for achieving client's objectives.
  
• Engaging with  client  in all stages of communication from requirements to delivery and ensuring that milestones are taken care of within the defined and agreed timelines.
  
• Understanding the latest digital opportunities and trends, inspiring the team with those possibilities to deliver good end result for the clients.
• Engaging with different types of clients from different sectors such as brewery, E-commerce, medical services and so on.

My Work Involved

• New business generation by prospecting through Linkedin, cold-calling and networking.
• Maintaining ongoing relationship with clients.
  
• Collaborating with art team and clients to create custom advertising.
• Leading a team  of 5 people comprising of Business development executive and digital marketing.
• Client's handled: Dumaadum, Tropicool, CarIQ, Courtyard Mariott, OORJA and Wardwiz.

Field Auditor/researcher at Secret Shopper-Mystery Shopping Company 

• Auditing any product and service, with strong attention to detail.
• Drafting clear and indicative audit reports.
• Using the online SASSIE system for self scheduling and reporting.

Customer Loyalty Program: 

• End-to-end framework for customer loyalty programs that include the data analysis, consumer research, program design, features & benefits & the program launch.
  
• Designing of marketing collateral for loyalty program with the help of Graphic and design team.
  
• Interacting with affluent customers  and convincing them to be the part of loyalty program and also found out areas of improvement for the organization.
  

• Served as a customer advocate by prioritizing program/service improvement requests and identifying gaps for future consideration.
  
• Experienced in setting up complete Customer Service set ups to cater to mediums like inbound and outbound calls, chats and emails, involved in designing of CRM with the help of IT team.
  
• Involved in professional customer service to achieve a high percentage of customer satisfaction and retention, including after-sale services.
  
• Handling customer escalations and forwarding them in attention of respective functional heads for resolution.
  
• Consistently and effectively communicate issues and information to support teams and business partners
  
• Trained new members specific to company policy, telephone handling skills, handling irritate customers.
  

• Responsible for the business development activities for creating brand image for  Firstcry.com
  
• Leading the entire Marketing & Sales function and managing the team
  
• Corporate liaison with schools, kindergartens, banks, hospitals and convince them to tie up with Firstcry.com.
  
• Helping organizations to acquire clients through offline marketing.
  
• Liaison with online portals like tradus.com, home shop 18.
• Spreading the word about FirstCry to parents out there on the internet-through search, social media, display, affiliates and major media channels
  

• Was an outbound predictive dialer for Bay Area Credit Services Ca USA
• The experience sharpened my inter-personal skills and taught me to work under acute pressure.

Accomplishment:-

Participated in Graduate Excellence Examination.
Research Project on "Plant Tissue Culture Techniques"

Certification in Entrepreneurship Development