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Asst. Manager

Brand lsunches
Work Experience-Asst. Manager(Bangalore) April-2007 to Base Corporation Ltd: Base Corporation Limited is one of India's top five battery manufacturers, specializing in power solutions for automotive, industrial and at-home power solutions.

Assistant Manger

Base Corporation
Ltd. Designation: Assistant Manger Reports to: COO Company: Base Corporation Ltd. Brand Name: Base Batteries Industry: Automotive/Electrical/Power Founded in 1987, we are headquartered in Bangalore, Karnataka, have our international offices in China and Dubai. We manufacture tailor made batteries for 4-wheeler, 2-wheeler, LCV, HCV Inverter & UPS, industrial, Solar Batteries, Home UPS, VRLA, Online UPS, Traction Telecom, Railways, Mon blocks. We also have the be the first Indian battery company to have tailor-made a special battery for a F1 car. Base Batteries has clocked an annual turnover of RS 9000 Million. With over 1, 600 employees and network of 15, 000 distributors; we' re proud to reach nearly 2, 000, 400 new customers each year. /initiatives Help marketing division in development of marketing strategies for new and existing products and services Research consumer trends, insights and addressable market behaviors, trends and technologies to ensure that products meet customer needs Provide necessary product collateral and advertising materials to sales department Manage brand initiatives like brand building & brand development Contribute to analysis-support-brand & LOB initiatives Provide fact-based recommendations for future improvements and course correction Identify business opportunities assisting strategic planning Productively manage marketing budget Designed, developed and executed Promotion and Advertising strategies to promote awareness levels and achieved brand equity and brand image. Strategically planned & executed the pan India communication strategy for the brand along with the communication consultants Lead the development of Marketing Campaigns. After elaborate pitching selected appointed &India‘ s leading top notch Media, Creative & strategy, Digital, PR, Event & Research agencies. Established and managed excellent relationship with the Advertising agency handling brands so as to ensure its optimum utilization. New Brand Terminal been launched. Oversee production of advertising copy and graphics to ensure total alignments with brand strategy Paterned with internal stake holder to define marketing programmers requirements Orchestrated‘ Brand revamp. Revamped the design, Logo & packaging of the Brand. Ascetically brand looks the best in the category. With the new brand name & revamped look brand received high acceptability among




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