David Guy

Recruited to build a high-tech company from the incubation stage to the successful launch of a world-classmedical device company with global marketing and distribution. Oversaw design, development, production andlaunch of a first-of-its kind medical device awarded as the Frost & Sullivan 2010 Endoscopy - EnablingDevice of the year. Developed a hybrid direct and domestic network of global distributors. Charged with allbusiness planning, P&L, administration, operations, institutional fund raising, sales and marketing.Highlights:

•  Created strategic partnership with Microsoft’s Health Vault Division 2012

• Negotiated Engineering and Licensing Agreements leveraging company technologies 2011.

•  Negotiated Global Distribution Contract with Cook Medical’s Urology Division -2010

• Awarded Best Incubator Company – Life Sciences by the State of Maryland - 2009

• Increased sales 40% in 2008 and 45% in 2009, $1M Sales 2010

• 2009 “People’s Choice” Award for company presentation at Bio–Life- Science investment forum.

• Managed development of cloud based HIT software and created new revenue streams for the

          capturing, sharing and storing of longitudinal endoscopic data.

• Created and implemented endosccopic data integration into EMR and PACS systems at VA Medical Centers and Kaiser Permanente.

Recruited from role as distributor and Field Trainer to manage a $5M product line focusing on radiofrequency application for sleep apnea and snoring. Directed all strategy planning, sales and marketing andtraining functions. Key task was to complete market diligence to determine emerging markets and novelapplications for native technologies. Approved marketing collateral including sales aids, advertisements,technical monographs and credentialing. Responsible for budgets, forecasting.Highlights:

• Collaborated with Key Opinion Leaders in the design of clinical studies.

• Designed new sustainable marketing campaign saving over direct marketing initiatives with

          improved repeatable results.

A leading ENT capital equipment manufacturerTerritory/ Key Account RepresentativeForged strategic relationships critical to landing new otolaryngology capital equipment business in clinics andOR settings. Highlights:

• Top 10% in total sales for 1998, 1999

• Launched a charitable contribution program to redirect used medical capital equipment to medical

          missions.