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Work experience

Mar 2011Present

Communications Manager

USA Cycling

Development and implementation of strategic communication plans while creating and enforcing the organizational style guide.

  • Develops, leads and implements strategic and crisis communications plans.
  • Publicizes events and online content though engaging social media followers.
  • Writes weekly newsletter targeting domestic and international cycling media, staff and cycling stakeholders with calendar standings and national development program updates.
  • Drives proactive and manages reactive media relations efforts resulting in nearly $3 million dollars in annual publicity value.
  • Negotiates contracts with independent contractors and manages onsite performance for national championship events.
  • Manages and contributes to the organization's editorial content including writing and editing copy for press releases, web content, feature stories, newsletter content and internal communications.
  • Prepares and trains athletes and staff on effective communication, messaging, media relations.
  • Plans and coordinates media exposure for national championship events, working closely with event promoters, local organizing committees, local media and various stakeholders.
  • Facilitates media relations outreach to secure USA Cycling-related features in various lifestyle and sports publications in addition to industry and Olympic publications.
  • United States Olympic Committee Press Officer at the 2012 Olympic Games in London, United Kingdom.
May 2005Mar 2010

Media Projects Coordinator

Denver Broncos Football Club

Supported and enforced media policies as dictated by the head coach, while serving as a primary media contact for national, local, and in-house media and the organization, including 80 professional athletes, 20 coaches and select front-office personnel.

  • Formulated the player media policy as representatives of the Broncos organization.
  • Served as primary media contact and agent liaison for marquee players: Champ Bailey, Elvis Dumervil, Brandon Marshall and Eddie Royal.
  • Cultivated strong relationships with members of national and local media, including Peter King, Alex Marvez and Gary Miller.
  • Facilitate player interviews and production meetings with network broadcast crews from CBS, FOX, ESPN and NFL Network.
  • Supervised and mentored staff interns and junior-level employees.
  • Drafted media releases announcing transactions, hiring news and other newsworthy occurrences.
  • Maintained the Broncos media website, provided injury reports to media and facilitated in-game and post-game interviews as sideline media relations contact.
  • Wrote player biographies for the 2006-10 Broncos media guides and weekly releases from 2005-08.
  • Served as liaison between the Broncos and NFL Network.
  • Scheduled logistics for players’ appearances on weekly television and radio shows.
  • Acted as primary Broncos media contact for the red carpet movie premiere of “Seven Pounds” involving Brandon Marshall, Champ Bailey and actor Will Smith.
Jul 2002Apr 2005

Public Relations Manager

Grand Rapids Griffins

Assisted with both media and community relations, including during the team’s hosting of the 2004 AHL All-Star Classic.

  • Set up in-person and phone interviews with media
  • Scribed feature stories for AHL “On the Beat” section of web site.
  • Gathered information for and wrote player transaction and promotional releases.
  • Wrote weekly community newsletter for company, media and fans’ use.
  • Coordinated merchandise and ticket donations to charitable organizations.
  • Set up media room and press box with updated information.

Education

Aug 1995May 1999

Bachelor of Arts

Syracuse University

References

Lindsay Jones

Randy Cleves

Kyle Sonneman

Jim Saccomano