DV GROUP (Teleone Consumers Product Pvt. Ltd.)
(Teleone is an India's largest and leading Tele-shopping Company, dealing in various Tele-shopping, Health, Fitness, and Spiritual Products.)
Senior Manager, Sales and Marketing 04/2006 - 11/2007
- Motivational Training Advertisings Trade shows Product & communication Training Recruiting
I was promoted to lead strategic planning, marketing, and management of company-a diverse blend of trade show programs, health events, co-sponsored activities and television programs.
Create and execute comprehensive marketing plans, Plan, negotiate, radio, direct mail, television commercials, print advertisement and tele-sales. Developed and maintained profit-and-loss statement; analyze sales and tele-leads information to generate maximum impact of advertising and branding.
Ø Key Accomplishments
- Dramatically boosted sales and profit through tele-commercials and tele-sales increased sales leads through atomization of tele-sales and resulted staff and customer satisfaction.
- Tracked sales and tele-commercial data, creating reports for advertising staff that enabled them to increase revenues by selling demographically targeted advertisings.
- Motivated staff to surpass sales goals by focusing on customer service, interdepartmental communications, and quick, efficient responses to inquires.
- Attracted new advertisers and increased revenue by creating "bundled" advertising package that allowed advertisers to increase and target coverage while earning volume discounts.
- Doubled brands' profitability by increasing promotion efficiencies.
- Established pre-and post- program planning and analysis to ensure marketing and sales efforts were aligned with business goals and delivering results.
DV GROUP (Czar Lifestyle international ltd.)
(CZAR Lifestyles, the market leader of the robotic massage products, offers advanced technology and designs for consumers seeking to incorporate health and wellness into their everyday routine.)
Manager, Training & Marketing communications 01/2005 - 03/2006
- Sales Training Daily Events Product Training Recruiting Motivational Training
Challenged to increase product awareness and enhancing communication skills for company's sales and tele-marketing staff. Created and implemented sales pitch, communications, and sales strategies; direct the sales team; and collaborate with customer-service team to ensure a cohesive communication approach.
Ø Key Accomplishments
- Implemented internal training programs to build employee skills in diverse areas, including product, sales, communications and business writing.
- Boosted business retention through trade-show and events; manage all details of events, including pre-and post-marketing.
- Increased trade-show and events leads and customer traffic by more than 33%, achieved by recruiting and training top notch professional sales team to demonstrate company products in a professional and entertainment format. This initiative contributed to a 30% Sales increase.