Google & Yahoo Certified Search Marketing Professional Google and Yahoo pay per click campaign creation. I can design and install a professionally structured Pay-Per-Click campaign for you from start to finish. I like to begin with Google AdWords, and then expand to the Yahoo Search Marketing platform. Where to start? How about an analysis of your organization's goals, are they lead generation, eCommerce Sales, traffic growth, or brand development. Next, lets look at budget, profit margin, competitive analysis, traffic estimates, and most importantly, what can you afford to pay per click? Keyword research I will create a “master keyword list” for this project. This list will be between 3,000 and 10,000 industry specific keywords. The keyword list will be used for The Google AdWords campaign and to determine which keywords are best to use as “meta tags” for the website. More Google Work: Installation Of Google AdWords Conversion Code This will help us track all conversions. This code will include “filters & goals” for conversions. Creation & Configuration Of Google Analytics Account Google Analytics code on every page of the website. Configured with appropriate goals and filters
so as to generate website traffic data and metrics every day, month.