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Photography, Cycling, Rock Climbing, Scuba Diving, Kayaking, Good Food, Skiing, Dreaming, Traveling, Creating Positive Change, Making The World A Better Place.


I am driven by a sense of purpose in everything I do. I am seeking personal and financial growth and would like a career I can build a solid foundation on, without compromising my commitment to being true to myself. Freedom of thought and spirit fosters creativity. Passion for a lifestyle brings authenticity and soul to a brand. I am seeking a company who reflects my commitment to living life to its fullest and in return gives back to the environment and community that has allowed us to do so. My attention to detail, problem solving skills, positive attitude, creativity and sheer will power to meet goals are my key qualities taken from the crag to the office and then back again.

CLIMBING MAGAZINE ONLINE ARTICLES Gimps On Ice 2008: Paradox Sports Red River Rendezvous 2008 ClimbFest 2008 Petzl RocTrip 2007 CLIMBING MAGAZINE GALLERIES 2007 HERA Climb For Life SLC Petzl Roctrip Joins Rocktoberfest 2007 2007 New River Rendezvous 2006 New River Rendezvous 2006 Rifle Clean Up


DRIVEN: passion + purposeDevaki dedicates herself to developing community driven initiatives to create awareness and action. As trendsetter in integrated social spaces she has a proven track record of successful campaigns and projects that are effective in the webosphere and on the ground. By combining creative strategies and mindful partnerships Devakis projects continue to have a personal appeal with a powerful impact. SUPERPOWER: identifying unique opportunities and needs then discovering solutions through creative inquiry, networks and existing assets.DREAM JOB: exactly what I am doing now: connect. learn. create. deliver. >> REPEAT

Work experience


Channel Signal

Outdoor Retailer Winter 2010, live TwitterFeed, responsible for campaign development and on-site execution. Worked with Outdoor Retailer to offer live TwitterFeed presentation to attendees and exhibitors. Live updates of tweets, brand ratings, brand mentions and list of top influencers displayed through out the show on 50" screens. Daily analyses of activity and posts published daily by Channel Signal analysts. Post show wrap up featured on ORlive and

Aug 2007Present

freelance branding and program development

Mindsprout Media

OUTDOOR RETAILER-  Zone and Lounge Coordinator 2013

Responsible for coordinating schedule and partner/sponsor presence for community activity in trade show lounges and activity zones. Assist in development of non profit partner presentation and integration in the trade show. Involved in strategic planning of community development to leverage exhibitor participation and sponsorship to engage retailers at all levels.

ADVENTURE FILM FESTIVAL-  Director of Interactive Sponsorships 2012

Strategic planner and developer of select partnerships and programming beyond the traditional film festival activities. 2012 program included Senses of Adventure: an evening of taste, sound and art from adventures around the globe.


Creative Resources is a collaborative program between artists and the outdoor industry. The program offers artists to present their work to the industry through select venues at the Outdoor Retailer tradeshow and offers exhibitors and attendees to utilize CR74 as a resource for new talent and design. Presented gallery at ORSM 2011

OUTDOOR RETAILER- Bike Share Initiative 2008, 2009 Collaborated with Swobo Bike and the Salt Lake Bicycle Collective to provide a bike valet and rental program at the Outdoor Retailer Trade Show Summer Market 2008 and 2009.  Excellent participation results with attendees, moving forward to expand program in 2010.

OUTDOOR INDUSTRY ASSOCIATION- "I Will Campaign" Developed program strategy and implemented the Outdoor Retailer Summer Market 2008 launch of the Outdoor Foundations “I Will” Program, a campaign to get kids outside.  Created program based on 5 pledge statements oversaw development and production of all print collateral, mixed media integration, promotional video production, onsite event management, presence at Outdoor Air Demo and Trade Show. Acheived goal of collectng 10,000 signatures of OR Show Attendees committed to taking kids outside.  OGDEN CLIMBING PARKS-  Hosted by the Godfather of Ice, Jeff Lowe and Ogden Climbing parks -- the ClimbFest 2008 brought in world renowned climbers and artists extrodinare for a weekend of climbing and art. Instrumental in development and execution of event.

Aug 2007Present

marketing director

Paradox Sports

Marketing Director- Volunteer Marketing Manager      August 2007- 2009 Developed and strategized development and growth for adaptive recreational programs for Paradox Sports. Responsible for development of the volunteer management and training curriculum and training processes. Ongoing support for executive director and lead in communication development for new programs.

Orthotics & Prosthetics Edge: Beautiful Rebels

Gimps On Ice 2008: Paradox Sports

Petzl RocTrip 2007

Jun 2008Present


Park N Pedal

Bike Solutions for the Masses

Developed and currently operating,  Park N Pedal, a program offering bike valet and rentals to event attendees at large venues. Premiering at Outdoor Retailer Sumer Market, Park N Pedal was a proven success.  Park N Pedal compliments the initiatives that venues have invested as green meeting hosts. Park N Pedal offers accessible solutions for bicycles as a primary transportation solution. 

Park N Pedal incorporates traditional community development strategies with new media opportunities.  Park N Pedal offers online reservations and inquiries and is developing the site as a resource for bike sharing and car free transportation options nationwide.

Electra Sparks Interest at Outdoor Retailer

Salt Lake Welcomes Outdoor Retailers

May 2009Oct 2009

media development/ account manager

Local Healthcare Today

Digital Media Development:  Worked with developers on interface design and optimizing existing online collaboration programs for publishing on multiple platforms, specifically for the medical field. 

Sales: Develop sales strategy and training program.  Utilized salesforce and online collaboration tools.  Lead account representative for Ogden territory.

Production: Assisted with the acquisition and selection of imagery and graphics for the magazine.  Assisting in gathering all material for articles and developing content for physicians articles.

Aug 2003Aug 2007

event and athlete manager


PRANA, Vista, CALead and supported marketing, promotional, communication, and process-improvement projects. Community & Brand coordinator for 5 years. Directed the company’s participation in events, managed relationships with sponsored athletes and industry, oversee charitable donations and corporate activism, and coordinate community relations programs and industry affiliations.

•    Managed international athlete team

•    Developed collaborative athlete program with strategic industry members•    Initiated and implemented online Pro-deal program for prAna

•    Managed brand presence at key retail events and international climbing events •   Key advisory board member of the Boulder Project, an Access Fund spin-off of Boulder Clean. Launched at Phoenix Boulder Blast in April of 2004. •   Board Member: Outdoor Outreach 2006-2007 •    The Wild Heritage Act- Lobbied with the Conservation Alliance 2005, 2006-  The Conservation Alliance and individual member companies played an active role in the Campaign’s effort to secure Wilderness designation for 273,000 acres of federal land on the state’s North Coast.


warranty representative

Sierra Designs

First level Customer Service to Dealers and Consumers.  Liaison between R&D and dealers for problems and concerns involving product.  Processed warranty claims, updated customer database, and maintained local warehouse and stock for outdoor clothing and equipment company. Optimized website while processing returns and repairs.



Non Profit Management Certification

University of Utah- Non Profit Academy of Excellence

Integrated Marketing Certificate

University of Utah


Malcolm Daly

Shannon Walton

Beaver Theodosakis

Kenji Haroutunian

Deanna Byck