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Summary

Creative and innovative marketing enthusiast with nearly 10 years of experience in event production, branding, and public relations. A versatile and efficient professional with management experience ranging in size from small to full scale projects, covering varying arenas from corporate to entertainment.

Work experience

Jan 2017Present

Director of Events

Big Chief
  • Develop, implement, and market concepts for events to clients.
  • Inspect site and on-site management of events.
  • Supervise, train, evaluate, and recognize staff, especially in events marketing and sales strategies.
  • Plan, approve and monitor event budget and revenue.
  • Create and sustain productive relationships and negotiate contracts with event-related clients, vendors, companies and supporters.
  • Managed over 75 events 
  • Implemented and executed new booking and CRM systems for the venue which resulted in more productivity.
Jan 2016June 2016

Marketing Director

Aaron Holmes for Ward 8 City Council, Washington, DC
  • Designed and implemented comprehensive marketing strategies to create awareness of the candidate's activities
  • Supervised the department and provide guidance and feedback to other marketing professionals
  • Produced ideas for promotional events or activities and organized them efficiently
  • Planed and executed campaigns for candidate promotion
  • Was responsible for producing valuable content for the candidate’s media and online presence, editorial design and organizing the candidate’s publications
  • Conducted general market research to keep abreast of trends and competitor’s marketing movements
  • Became the candidate’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Jun 2015May 2016

Creative Director/Project Manager

Charged Up Music Festival, Washington, DC
  • Transformed rough ideas and general concepts into actions, projects, and completed products or messages.
  • Lead the creative team and directs project completion in line with company goals.
  • Developed design concepts that further the company’s brand identity.
  • Maintained consistency over the quality and message of the creative team’s output. 
  • Bought talent for events booking local and national acts. 
  • Monitored $100,000 budget, making sure all projects are delivered within the projected parameters.
  • Enforced deadlines and maintained efficiency in the creative department.
  • Managed a staff of nearly 60 people
Jan 2015Present

Senior Manager

SuiteLife Management Group
  • Directly manage a staff of 6, including talent 2 managers, a publicist, and operations personnel
  • Responsible for collecting revenues, fees or other payments stipulated in contracts.
  • Hold auditions and interviews to discover potential clients, communicate with artists to develop marketing plans or tour goals for their music career and to recommend and implement actions to achieve them.
  • Initiate contacts with individuals and organizations that help in the promotion of the client’s career, negotiate and seek ex-deals, prepare lodging, travel, food and other needs for their clients’ out of town gigs and performances.
  • Maximize sales by implementing direct marketing and advertising activities, negotiate with promoters and other people of contractual rights and obligations; as well as inspect equipments and facilities ensure they meet the artist’s specifications.
  • Book interviews for promotion on radio, tv, and magazines, hire coaches and trainers to help artists with dancing, voice, translations and others, and perform daily bookkeeping take and complete financial obligations like taxes.
Apr 2014May 2015

Assistant Talent Buyer/Event Coordinator

SOB's, New York, NY
  • Assisted venue Talent Buyer in booking national acts, private and corporate events. 
  • Negotiated artist’s fees, rental agreements and executed contracts for artists and venues. 
  • Oversaw marketing and promotion of over 50 events. 
  • Helped secure and coordinate sponsorship for all events. 
  • Produced and coordinated (transportation, hotels, catering, production) corporate and private events, and all national act performances at venue.
Oct 2010Mar 2014

Program Director/On Air Talent

Suitelife Radio/Blis.fm, Washington, DC
  • Conducted studio and telephone interviews with guests and listeners on the DC area’s largest online station. 
  • Collaborated with producers, co-hosts, and associate producers to generate interesting show topics and scheduled guests that created dialogue that engaged the interests of the audience. 
  • Wrote monologues or program topic bullet points to establish and re-set the topic for listeners. 
  • Articulated viewpoints and personal experiences in a manner that helped the audience feel a personal connection to the content. 
  • Introduced contests and promotions and ensured proper execution.
  • Promoted the show, the channel and the company on and off the air to maximize the growth of subscribers and listeners through over 40 events per year. 
  • Booked guests, planned segments, and prepared topics for show. 
  • Contributed specials and event coverage in addition to regular show, and participated in breaking news coverage. 
  • Created and produced over 50 small to large scale experiential marketing events.

Education

2016

Real Estate Salesperson Certificate

Long & Foster Real Estate School

Temple Hills, MD

20002005

Major: Business Marketing 

Howard University

Washington, DC

Additional Project Experience

  • Sean 'Diddy' Combs: Pretty in Pink Baby Shower (NYC), Event Assistant, October 2006
  • District Karaoke (DC), Producer, 2012-2013
  • 8:3:1 DJ Battle (DC), Producer, December 2012-2014
  • Hennessy Listening Suite ft Dawn Richard (DC), Producer, February 2013
  • Walk the Line Fashion Series (DC), Producer, April 2013
  • SHINDIG: Variety Show Series (DC), Creator/Executive Producer,  2013-2014
  • Howard University Homecoming Media Happy Hour (DC), Producer, October 2013 
  • SXSW CollegeMixshow.com 2 Day Showcase (ATX), Producer/Media Director, March 2014
  • SUITEJAM Birthday Bash Concert (DC), Producer April 2014 
  • The AIR Suite (Artist In Residence) Concert Series (NYC), Creator/Producer, June-August 2014 
  • Luke James Tour, Media Coordinator, September 2014 Luke James Tour
  • R&B Revival Panel & Discussion(NYC), Producer, October 2014 
  • Word of Mouth Hip Hop Karaoke (DC), Producer, December 2015-Present