Desmond  Chin Jia Ming

Desmond Chin Jia Ming

  • Kuala Lumpur
  • +60192345313

Work History

Work History

Jusco Bukit

Jan 2014 - Present


Members: Skills & Expertise Marketing Event Management Social Media

Jusco Bukit

Apr 2004 - Present

Customer Services Representative

the major mall such as Sunway Pyramid, Pavilion, The Gardens, Sungai Wang, 1st Avenue, Tinggi, Jusco Cheras Selatan, Sogo and etc with 14 outlets till 2011. Responsible for the conceptualisation, planning, implementation, organisation, client servicing and client management of marketing activities Sourced artists, planned road show, created marketing collateral as well as organized press interviews to promote upcoming shows. In addition to my primary role, I also liaised with the web designer to coordinate the concept and content of Red Box website which was launched in. Set up CRM Division ever for the karaoke industry, introduce the real time loyalty program. Attracted 33 new corporate memberships over 12 months after corporate membership campaign design and implementation. Created organizational design and built effective teams; structured and led new CRM Management Division. Conduct Focus Group and market analysis team. Emphasize excellent customer service internally and externally; created new ways of communicating with customers that helped increase enrollment for the members program by 75 percent over past two years. Closed RM800, 000 advertising contract negotiation include Mindshare-Maxis, Carlsberg-Naga, PRM and Celcom that accounted for 45 percent of company

Field Talent

Aug 2013 - May 2014

Music Business Consultant

Music Business Consultant at (10 months) Search at Social Media Net Work Project Responsibilities Involve setting up of talent search

Music Tone Sdn Bhd

Apr 2013 - Aug 2013

Entertainment Consultant

Music Business and Entertainment Consultant at (5 months) Manage the HK indie music digital business and, concert, and artist promo tour To establish Music Tone No. 1 HK Canto Pop and one stop entertainment in Malaysia. Develop marketing and sales for the Ioktv karaoke new streaming home and commercial portable To explore on the 70s to 90s HK and Taiwan establish evergreen artist concert. Online Marketing: Website strategy and communications, e-marketing, CRM and promotions, including appropriate messaging and presentation of offers to end consumers Direct Response Marketing: Work with advertising and media agencies, manage creative development and media optimization across multiple offline direct response advertising channels. Branding: Assist in brand positioning and messaging guidelines for the company and its product lines. Strategic Planning, Reporting and Analysis: Create annual consumer and trade marketing plans and budgets. Manage to the objectives, strategies and tactics prioritized within plan and ensure analytical rigor is continuously applied to optimize Page1 the plans' implementation. Market Research: Oversee and summarize regular prospect and owners tracking studies as well as ad-hoc qualitative and quantitative consumer market research.


Jan 2013 - Mar 2013

Marketing Manager-Consultant

Marketing Manager-Consultant at (3 months)

Digital Music and Music Content Marketing &

Apr 2012 - Dec 2012

General Manager-Digital Music and Music

General Manager- at (9 months) Managing and negotiating digital new media business with Telcos(Celcom, Maxis, DiGi, U Mobile) and Content Providers(Golden Dynamic and Dream Chorus), renewing existing digital content agreements and commercial terms. Identifying and exploiting commercial opportunities for business expansion Managing, coordinating and communicating all work and overseeing all OSM employees to ensure successful business growth and effective management reporting, excellent execution of processes and policies in line with OSM's goals. Work close with theupcoming wireless, social media, and streaming company such as

Fullhouse Restaurant and Cafe

Sep 2011 - Mar 2012

Chief Marketing Officer

Chief Marketing Officer at (7 months) Responsible for the P&L, implement strategies, review and set triggers to ensure set KPI and KRA objectives are met. Prepared and present an annual plan which should include proposed projects and activities to be completed in support of the company's sales and profit goals. Identify creative ways to reduce cost by steaming process and systems and utilize tools to monitor department cost and cost trends, striving continuously to improve value. Require to have an analytical mind and have the ability to identify, propose and implement areas for improvement in relation to F&B operations, Human Resource Management, Customer Service and Other Administrative areas. Monitoring the new outlets opening progress and strengthen the relationship and confidence with the franchisees. Succeeded in helping the current CEO open

Grand Surf Sdn Bhd

Mar 2003 - Sep 2010

Director of Marketing and Business Development

Director of Marketing and Business Development at-Red Box and Green Box Karaoke (7 years 7 months) Developed total range of 4 house brand karaoke. Gived significant house brand presence within the category besides instilling confidence amongcustomersespecially targeted to different level of customers from, youngster, students, housewife and family, OL and cooperate The new brands re targeted to increase the Page2 karaoke sales participation from the current 3.5% to 6% within the entertainment industry. Another success story is with the various brands had secured the brand as one of the major entertainment anchor tenants at



Western Illinois University

1992 - 1995


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