Created and disbursed 75 daily email offers using Constant Contact to 1,500 people while interning with the online business Lynchburg Reviews. Assisted with promotional event at Liberty University’s Winter Market with over 10,000 attendees. Developed relationships with 35 local business owners and constructed contractual agreements for the disbursement of products and services sold.
Researched and wrote articles for employee newsletters with a circulation of 2,600. Planned and coordinated 5 promotional events including an employee award ceremony and retirement celebration. Designed and disseminated flyers, brochures, handouts and website copy dispersed to a community of 40,000 people.
Conducted 50 interviews of students, faculty and staff of Liberty University. Adhered to strict deadlines and proper writing etiquette for each publication. Researched and wrote 32 weekly news articles with a circulation of 14,000 for print and online additions.
Evaluated 60 employee performances and scheduled all employee shifts weekly. Responsible for $10,000 daily revenue. Executed proper cash handling of daily $6,000+ cash profit and coordinated hourly breaks for all employees. Supervised and directed 10-20 employees during each shift. Trained new employees on adherence and execution of proper procedures.Participated and presented during monthly management meetings to discuss strategies to increase store profitability and employee productivity.
Cum Laude Dean's List Recipient: 2010-2012
Cumulative GPA: 3.57 GPA in Major: 3.87
I transcribed copy, initiated the landing page edits and finalized the Upgrade Campaign targeting 3,000 new doctorates.
I redesigned the APA's previous Social Hour Flyer to promote the Early Career Psychologist event at that APA Annual Convention more efficiently.
I created a flyer for the APA annual convention to advertise an event happening for Early Career Psychologists.
This E-Vite was disseminated to 2,200 Early Career Psychologists for the APA's annual convention.
This brochure was originally a 3-page handout that lacked luster and appeal. I re-designed it and it is now being distributed to all Early Career Psychologists at the APA Annual Convention.
I designed this Free Trip Voucher for a drawing being held at the APA's annual convention.
This interactive web advertisement would target websites that the millennia generation frequents, therefore increasing click-throughs and establish front-of-mind responses.
I designed this mock Web Page to showcase the IMC's focus of reaching a younger demographic.
The banner ad was created with the intention of being strategically placed to increase a positive brand awareness of BOA. It also enforces the campaigns slogan of "Keep it YOUnique."
This print advertisement was designed to build brand awareness of Bank of America among the target market of millennia’s for my Communications Campaigns course.
I designed and created this billboard for the Bank of America Integrated Marketing Campaign I completed during my Communication Campaigns course.
As part of the IMC I created for Bank of America, this twitter page was created to enhance brand equity and enforce the campaign slogan of "Keep it YOUnique."
This storyboard was created with the intention of shooting a short commercial to promote the Light up the Night show.
I redesigned the logo and overall concept of Liberty University's night show on 90.9 FM The Light radio station for my Advertising Design and Copywriting course.
To rejuvenate the Light up the Night show, I created this print ad with the intention of increasing brand awareness and listenership for 90.9 FM The Light.
This banner ad was created to gain brand awareness for the Light up the Night show among 12,000 Liberty University college students for my Advertising Design and Copywriting course.
Lynchburg Reviews had a circulation of 1,500 people.
This fully functional blog was created for a Publication Design course at Liberty University. I acted as Editor-in-Chief.
Southeast HEALTH newsletter has a circulation of 2,600 employees.
"The Champion" has a circulation of 14,000 people.
A newly graduated marketing professional who is self-motivated, enthusiastic and determined to make a lasting impression in an organization. My positive personality, superior written and oral communication skills as well as creativity and natural born leadership set me apart from fellow college graduates.
Public Relations Student Society of America (PRSSA), Member 2010 to 2012
Kohl's Associates in Action, Community Service Volunteer 2010 to 2012
One Body in Christ Ministries, Community Service Volunteer 2010 to 2011
Tabitha Brown was my direct supervisor at the American Psychological Association.
Kevin Spotts is a manager at the American Psychological Association and has closely worked with me during my internship at the APA.
Aaron Watson was my store manager and directly oversaw my employment at Kohl's Department Store.
Sally Owen directly supervised my work at Southeast HEALTH.