Deryl Cason

Deryl Cason

Work History

Work History
Jun 2011 - Present

Public Relations & Marketing Assistant

Project 254

·Assist with the administration of the Project 254 email newsletter

·Explore opportunities to leverage the email database to promote Project 254 and its efforts

·Participate in the planning, promotion and execution of Project 254 events

·Collaborate with team members to create of a comprehensive marketing and promotions strategy

May 2009 - Present

Marketing & Advertising Coordinator

Baylor Activities Council

·Develop publicity campaigns for traditional campus events

·Manage the designing, printing, and distribution process of event advertisements

·Schedule and perform speaking arrangements

·Set up all online advertisement

·Successfully achieved increase turnouts at events

Aug 2011 - May 2012

Public Relations Intern

Baylor University Office of Greek Life

·Design a layout and edit copy for the annual electronic Greek Book

·Update copy and images on Greek Life website and social media sites

·Arrange weekly meetings with the Coordinator(s) of Greek Life

·Create a presentation for the National Pan-Hellenic Council Garden Dedication Luncheon

May 2011 - Aug 2011

Marketing & Operations Intern

The Dwyer Group

·Strategically wrote copy for four mail carpet-cleaning pieces, targeting homeowners.

·Offered input to graphic designer; proofed final products for distribution to 300+ franchisees

·Researched and wrote fire prevention flyer aimed at parents with young children

·Crafted social media messages corresponding to national marketing messaging

Education

Education

Skills

Skills

Spanish

I have taken Spanish beginning from junior high school to the honor level in high school. I about conversational level but not completely fluent.

Italian

I am proficient in Italian, I have taken two semesters of the course and I am going to be entering my third semester in the spring.

Journalism

I was business editor for my high school year book and newspaper during all four years of my high school career. During my college career I have taken Mass Communications alongside Reporting and Writing for Media.

Marketing & Advertisement

While in my current as the Baylor Activities Council's Marketing and Advertising Coordinator, I have to communicate with many different organizations and people to show what some good techniques and ideas are to promote their event or program.

Scheduling

I worked for CEC, Ent. where I would assist upper level management with distinguishing scheduling times. I also set scheduled deadlines for the creative staff that design all publicity for Baylor campus's event advertisement.

Project Management

I am the Marketing and Advertising Coordinator for the Baylor Activities Council; which, I am responsiblity for all publicity for all traditional events.