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Summary

Diligent and Charismatic Sales Executive with national advertising experience in digital and print publishing.Client focused creative problem solver that operates on the Blue Sky Horizon. Compelling Communicator and Advocate with a documented record of consistentover-delivery at an general market publisher reaching 40MM readers monthly as well as a niche digital media company.

Selling integrated advertising sponsorships to Fortune 1000 companies at a senior level in conjunction with being a marketer at one of the world's largest direct marketing corporations helps me appreciate client's needs through a variety of perspectives and create solutions accordingly.

Areas of Expertise

Creative Branding & Marketing Communication ◄►Integrated Marketing Campaign Development

Web 2.0, Social Networking & Viral Marketing ◄► Strategic Business, Market & Sales Planning

Consultative Sales Approach ◄► Strategic Alliance Identification & Optimization

Work experience

Aug 2008Mar 2009

Western Regional Sales Manager

Black Enterprise

Grew Automotive and Diversity Recruitment advertising as well as leading the monetization of the online Career Center for the premier business resource for African Americans. Each month reaching 6MM individuals nationally through digital media, print, radio and television programming, business and lifestyle events.

  • Broke the long term non-running Lexus account for a $300K integrated print, online and events sponsorship by building relationships and negotiating with the client and agency.
  • Contributed to the strategic marketing plan for the re-launch of BlackEnterprise.com (January 2009). As a result the Career Center projects to exceed $400K in the second half of 2009; $1.2MM in 2010.
  • Authored standardized department wide interactive sales collateral highlighting emerging technologies.
  • Independently managed sales process; prospecting, prioritizing, proposal creation, follow-up, closing business, servicing and growing accounts - forecasting revenue pipeline and growth opportunities weekly.
  • Structured a strategic partnership with a coalition of interactive advertising agencies to promote our brand, reach and engagement.
  • Lead generation through client and agency referrals as well as Advertising Database, conferences and networking.
Sep 2006Aug 2008

Western Regional Sales Director

DiversityInc

Secured revenue for four business services by delivering strategic presentations to clients ranging from Human Resources and Diversity Directors up to C-Suite Executives incorporating knowledge of U.S. demographics, market trends, client and category to demonstrate the value of investing in Diversity Management as a business practice.

  • Increased annual revenue by 90% in a 2-year period from $660K to $1.25MM through direct marketing campaigns and executive consultations - recognized as one of the firm's top revenue generators.
  • Developed integrated marketing partnerships combining interactive & print advertising for Wal-Mart, Bank of America and Coca-Cola to each exceed $100K in revenue annually.
  • Developed sales and marketing plans around external and internal organizations/departments partners identified strengths and needs.
  • Sold four distinct business services including, brand advertising, diversity benchmarking, online recruitment and corporate subscriptions; regularly calling on and coordinating with multiple points of contact and budgets within an organization.
  • Management responsibilities for one Account Executive; working together we increased the territory's revenue by an average of 27% over prior months.
Sep 2002Feb 2006

Marketing Coordinator

Reader's Digest

Responsibilities included creating and maintaining general sales presentations, category specific added value marketing programs, media kits, and all other sales and marketing collateral for The Family Handyman and American Woodworker magazines.

  • Developed an interactive social networking promotion for advertising clients and agencies based around the annual March Madness College basketball tournament. Used email marketing, direct mail and in office promotions to bring media buyers to our website where we integrated our corporate brand messaging.
  • Conceived and executed a four venue national college football customer experience tour demonstrating Mr. Clean Auto Dry Car Wash and sampling Hormel Chili.
  • Prepared and delivered a quarterly briefing to senior management  based on syndicated research, client and industry highlighting trends new business opportunities and challenges.
  • Initiated a post-campaign process to systematically evaluate performance.
  • Leveraged editorial content into a partnership with a nationally syndicated radio show.

Education

Columbia High School

Bachelor of Arts

Rutgers, The State University of New Jersey-New Brunswick

References

Jim Schiekofer

"Derrick's contributions to the sales and marketing efforts were extremely valuable. His understanding of media, ambition and desire to do more allowed me to empower him to create, execute and manage many exciting programs and events that contributed to our success. Derrick is one of those rare team players that help win championships.”

Rockelle Greene

"Derrick is a contentious detail-oriented manager who keeps his eye on the bottom line and producing results. He is an asset to any sales team and is driven in his pursuits. I highly recommend him to any sales organization that seeks to have a successful sales team.”

Walter Ife

“My experience with Derrick relates to his time at Reader's Digest in the marketing department of The Family Handyman magazine. My company was hired on an outsourced basis to provide marketing support for the magazine and for their sale staff. Derrick was always a willing, enthusiastic and creative problem-solver and had a knack for pushing the details to get things done--a man of action and ideas, and always with a fresh perspective. He was adept at executing ideas and developing and presenting his own. His initiative was appreciated and refreshing. I'd call him a key contributor and asset in that situation, with qualities and performance that he'll take to whatever job he's challenged with.”

Harry Groome

"As one of Mojo's primary contacts at The Family Handyman, Derrick was a smart and reliable go-to guy. Always bringing a positive attitude and a sense of humor to every project Derrick was a whiz at planning events and promotions, came up with strong marketing ideas, and was a great client manager.”

Brian Wright

“Derrick is a dynamic and talented sales professional who I first met while he was working with Diversity Inc. He has a keen sense of the business and is able to deliver on the strategic needs his clients. Anyone seeking a well connected, proactive sales professional with strong closing ability, I recommend Derrick!”

Portfolio

Skills

Syndicated Research
MRI (Mediamark Research Institute) TNS
MS Office
Word, PowerPoint, Excel, Outlook