Manager, Global Marketing Assets (Creative Brand Management)
Warner Brothers Interactive Entertainment
Oversee day-to-day operations, production, and timely delivery of all marketing collateral for $200+ mil video game company. Develop, franchise style guides, corporate logos, and brand identity to bolster global marketing efforts. Final decision maker in assigning projects to creative agencies and internal teams.Oversee creative processes from beginning to end of project lifecycle.Review estimates, bids, and quotes to assess cost and stay on budget.Work in conjunction with various cross-divisional and worldwide teams to ensure creative needs are being met and effective communication is established. Problem-solve, develop operational solutions, and communicate plans to upper management.
·Successfully developed international print, trafficking, and localization process.
·Reduced localization costs by 25% in 2010 and hired new vendors at competitive rates.
·Established and implemented departmental procedures, goals, objectives, and best practices.
·First to develop and implement division’s corporate branding guidelines.
·Developed, implemented, and oversee maintenance of company’s digital asset management system.
·Chair international status meetings to discuss marketing plans, creative challenges, and asset availability.
·Elevated worldwide branding efforts by championing the need and hiring a (print) color specialist.
·Built, train, and mentor team of professional staff.