I refer to myself as a creative problem solver. It's a combination of strategy and branding, but with creative flair. I assess an agency's or company's current state, envision a better future state, and lead a team to implement systems and ensure growth toward either stabilization or advancement.
At Hallmark, a $4B company, I tapped into the hearts and minds of people in today's diverse world, helping them expand their emotional "portfolio" and express sentiments in multiple communication media. I conceptualized, initiated, and led several game-changing initiatives in a highly competitive market and kept the company at the forefront of consumers' choices. Proud to say that I was promoted 5 times in 5 years, leading to yet another promotion, two levels up.
On the business scope side of my role, I managed a total budget of $2MM. I collaborated with Marketing, Analytics, Design, and our Supply Chain groups to gain new businesses, leverage profitable opportunities, and shore up or close unprofitable businesses. I place a dual emphasis on bottom-line and top-line excellence.
I'm the 'front man' for developing alliances, partnerships, and collaborative efforts; often requested to interface with the media for public relations. Projects include penetrating and establishing presence in international markets.
On the leadership side of my role, I am definitely a servant leader; I am much more interested in helping teams reach a stellar result than grabbing the glory for myself. Inspired by daunting challenges, I love to work under pressure, while keeping a calm head. I take my work very seriously but try not to take myself too seriously.
I would say my secret sauce is Tabasco. It's always a calculated risk to try it, but the adventurous taste adds zip to many types of cuisine. In the end, it’s all about fulfilling consumers' needs and wants. My track record proves my ability to analyze markets, develop custom strategies, and execute programs for standout results.