Summary

International entertainment media industry executive, with marketing and business development work experience in radio, television, music, online, digital media and mobile iOS application industries. Hands on experience developing products from ideas to mass market, creating profit centers and developing strategic communications. International major market on air radio production experience in English and Spanish. Credits include 3 Latin Grammy nominations and 2 Billboard magazine recognitions.  Google/YouTube certified in channel content monetization. Regular international media conference attendee and speaker. Strong relationships with major international media content distribution services.  Fluent in English and Spanish.  Some Portuguese and Basic French and Italian.

Work History

Work History
2005 - Present

Business Development and Digital Strategy

Codiscos/Tropisounds

Marketing, Business Development and Digital Strategy. Codiscos/Tropisounds is an entertainment company specializing in music content and iOS application development. Developed the company's digital strategy by organizing the music distribution network including downloads, streaming media, and creating the company's monetized YouTube channel which is one of the top ten monetized channels in Latin America. Key driver in company's exponential digital revenue growth by finding additional revenue streams. Relationships with major international music content distribution and sales platforms. Influential in the company's 29 Latin Grammy nominations, 4 Latin Grammy's and 2 consecutive" Billboard "We hear the future" recognitions. A&R for an artist who was nominated for Best New Artist Grammy. 2 artists nominated for Billboard Latin music awards in 2015. Developed iOS entertainment and educational apps including the best selling Auto-Tune® Star, Wood Puzzle, Magic Marker, Lalaloopsy® puzzles, Bratz® Cam, HorrorCam and 50 others. Licensed top name brands and negotiated development deals with media companies for app partnerships wit our team.

1999 - 2000

Account Executive

94.9 Zeta Clear Channel Broadcasting, now iHeart Media

Account executive (Clear Channel Broadcasting changed name to iHeart Media) Radio and digital advertising sales and new business development in many product categories. Created marketing strategy for direct clients and advertising agencies.

1997 - 1999

Artist & Repertoire Manager

Sony Music Entertainment

Artist development, marketing, product management and production. Multi-platinum superstar Shakira's Label Manager during her pan regional development stage, during the "Latin music boom".  Developed other artists who continue to have successful careers.

 

1996 - 1997

International consultant

Caracol Radio (Now Cadena ser Grupo Prisa)
International consultant Implemented international marketing, sales and programming concepts for Latin America's largest radio networks.
1995 - 1996

Account Executive

Telemundo/ NBCUniversal

Account executive Television media ad sales for US Hispanic market.

Feb 1992 - Sep 1995

Producer and Radio Media Executive

KRBE Radio (Previously Susquehanna Broascasting, now iHeart Media)

104 KRBE Producer and Radio media executive. Radio programming and ad production. Marketing and sales strategy. Maximized radio and multimedia media usage to achieve clients sales objectives.

Education

Education
1988 - 1993

Mass Media Communications

University of Houston