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Profile

Multitasker, creative, social, hard worker, challenge taker and excellent in team work with strong communication skills. Perfectly manages stress with positive attitude and patience.

Interested in new career opportunities in marketing and communication in the field of cosmetics.

Experiences

Mar 2013Present

Assistant Brand Manager for cosmetic brands (NARS, Serge Lutens, Penhaligon's, L'Artisan Parfumeur, Valmont, H2OPlus) 

Vepa Group

NARS (2014 - Present)

  • Assisting in the implementation of the Global Marketing Strategies for both; free standing NARS boutiques and wholesale partners.
  • Assisting in the positioning of NARS in exclusive perfumery partner Sephora; that resulted in #2 ranking among Exclusive Brands in 2015. 
  • Assisting in the positioning of NARS in local luxury department store Beymen; that resulted in #1 ranking among Makeup Brands in 2015.
  • Assisting in the launching of new collections and lines for free standing NARS Boutiques, luxury department store Beymen and Sephora stores.
  • Leading the execution of the in-store marketing activities including Roadshow events (5 in the 2nd half of 2015 and 5 in the 1st half of 2016) in various Sephora stores and in luxury department store Beymen (Zorlu Center - Istanbul). 
  • Responsible for the implementation of global merchandising strategies for free standing NARS Boutiques', department store and open-sell Sephora stores.
  • Leading the implementation of secondary placement in Sephora stores; end of gondola, till point, hot now emplacements.  
  • Assisting in the operation and revision of the marketing strategies by monitoring the sales results; from which successfully achieved the #1 ranking the categories of Anti-Cernes, Blush and Lipstick in 2015.
  • Leading the PR strategy and press event organization with external agencies that resulted in the #1 ranking among competitors in local press coverage results in 2015 and 1st half of 2016.
  • Responsible for the Advertising and Promotional budget of over $300K and reporting to the Brand Manager.
  • Working closely with global NARS teams.

Serge Lutens, Penhaligon's and L'Artisan Parfumeur (2015 - present) 

  • Assisted in the re-launching of Penhaligon's and L'Artisan Parfumeur in luxury department stores Beymen and Harvey Nichols.
  • Assisted in the launching and positioning of Serge Lutens fragrances in luxury department stores Beymen and Harvey Nichols. 
  • Assisting in the implementation of the Global Marketing Strategies.
  • Responsible for the sales teams' product trainings.
  • Assisting in the operation and revision of the marketing strategies by monitoring the sales results. 
  • Leading the PR strategies and event organizations.
  • Coordinating in-store secondary placements.
  • Responsible for the adaptation of Global Merchandising Strategies.
  • Responsible for the preparation of monthly and quarterly business reports to Penhaligon's and L'Artisan Parfumeur global team.
  •  Responsible for the Advertising and Promotional budget of over $20K and reporting to the Brand Manager.
  • Working closely with global teams.


Valmont & H2OPlus (2013 - 2014)

  • Assisted in the positioning of Valmont and H2OPlus in local perfumery chain Sevil and department store Boyner.
  • Assisted in the PR strategies and event organizations.
  • Assisted in the implementation of the Global Marketing Strategies.
  • Responsible for the beauty advisors' products, sales and treatment trainings. 



Part Time Experience - Private Language Lessons

 French and English Lessons
  • Had 17 students, from primary school to university.
  • Provided back-up lessons, help with students’ homework, studies of language practice and help preparing level tests.
20092010

Part Time Experience - Qualitive Research Department 

TNS Piar

Participated to focus groups for two years in order to type the conversation on computer and take extra notes for further examinations on the group. 

20102011

Part Time Experience - Assistant

ZED Event Management and Consultancy
  • Assistant of delegation in “Conference on Interactions and Confidence Building Measure s in Asia”
  • Assistant of delegation in “4th united Nations Conference on the Least Developed Countries”
  • Assistant to the ambassador in charge of the organization “Turc -Arab Economic Forum".
2012Present

Volunteer Experience

TOCEV 
Volunteer participation to organizations and field actions of projects for children with socio-economical difficulties.

Education

20072012

Sociology

University of Galatasaray
19962007

French Baccalauréat on Litterature

Lycée Français Pierre Loti Istanbul

Skills

Computer
  • Microsoft Office Programs
  • SAP Software Solutions
Languages
  • Turkish (native)
  • French (advanced)
  • English (advanced)
  • Spanish (beginner)

Hobbies and Interests