Denise Hoff

Denise Hoff

Work History

Work History
Sep 2010 - Present

Interactive Music Product Development Editor

Pearson / Alfred Music (joint venture)

Boston, MA • Van Nuys, CA • Sarasota, FL [remote]

6/12 – present�: Alfred Music (became major stakeholder on product)7/11 – 6/12: Pearson staff9/10 – 1/11: NETS, a Pearson vendor: prototype / proof-of-concept developer

Content developer for interactive music assets deployed on Pearson’s, combining expertise in development, editorial, design and production, and music pedagogy.

Life cycle project management: content development, design direction, author manuscript review, pedagogical relevancy, metadata/keywords for ingestion, quality assurance testing of assets post-ingestion.

Design and Prototype Phase

  • Content expert on team that developed Proof-of-Concept for Pearson’s digitally delivered interactive music product (Grades K–8); prototyping services included authoring, editing, design, illustration, and music autography; for animated/interactive activities, created Listening Map concepts, storyboards, technical illustrations and specs (layered Illustrator files imported into Flash for animation base, along with scratch Flash files); provided quality assurance testing for digital assets’ functionality.

Development, Implementation, and Evaluation Phases

  • Develop digital and downloadable content to include integrated curriculum lessons and activities (science, social studies, reading/language arts, and mathematics) to align with National Standards for Music.
  • Brainstorm asset concept with program authors, write student and teacher content, create storyboards for design team, detail interactivity specs for programmers of Flash and HTML5 interactive and animated gadgets.
  • Increase quantity of art and imagery in new content without affecting lean art/photo budgets by creating and illustrating images and offering design direction on creative ways to use existing imagery.
  • Utilize cloud-based project management systems for daily workflow; use Enterprise Content Management [ECM] system, Documentum, to organize, store, and transfer assets throughout the lifecycle—from development through the ingestion and deployment of product.
  • Manage quality assurance checks and content testing to ensure usability of each asset prior to going ‘live’ on platform.
  • Develop metadata content, including keywords, topics, and descriptions for ingestion of assets into Pearson’s LMS, Online Learning Exchange [OLE]:
  • Monitor assets using JIRA to track issues and bugs.
Jan 2010 - May 2011

Manager, Offshore Publishing Services for Cambridge University Press Product

Adventure House Communications Group

Remote liaison between NYC and India: 18-month contract

Managed and sourced vendors for a multi-component ESL product while Cambridge University Press moved to an offshore production model.

  • Estimated external resources required for each component and made assignments to appropriate vendors for product completion.
  • Defined the scope of the project and created technical specs and product guidelines required to maintain consistency across components as production shifted offshore. 
  • Sourced, managed, and maintained quality control (QC) of offshore vendors’ work to complete production of all components.
  • Monitored changes in scope and managed risk to ensure benchmark dates consistently met.
  • Primary liaison between offshore partners and internal design management staff at Adventure House.

Production Artist, NYC

Oct 1996 – Dec 1997

Jan 1997 - May 2010

Director of Operations [US & India]: Publishing Services

MediaLynx Group, Inc.

Sarasota, FL • Chennai, India

Grew start-up publishing-services business to a successful full-service company by diversifying and integrating design, illustration, and digital media to supply the largest publishers in the niche educational industry. Grew revenue of publishing services company from 2-person to 120-person operation with $4M+ in annual sales.

  • Led multifunctional project teams, successfully merging functional diversity (ranging from creative to technical) and global diversity (Indian and American personnel) into a cooperative, cohesive, and highly productive company team.
    • Supervised project management teams, reviewing benchmark timelines to evaluate status, review and maintain budgets/schedules, managed risk, and proactively problem-solve.
    • Managed concurrent schedules of print products from small 200-page trade publications to multi-ISBN mathematics, social studies, and music programs comprised of 16,000 pages of content with 17,000+ images, along with accompanying digital components; final files delivered via multiple platforms.
    • Hands-on technical knowledge and expertise, combined with creative skills, enabled leadership of creative thinkers and technicians for a unison workforce.
    • Cross-trained staff between departments to facilitate and streamline workflow, which in turn increased profitability 35% for fixed-rate projects.
  • Matched the company’s progress and growth to industry advancements and developing technologies.
    • Began as 2-person production/prepress provider in 1997, within two years established a design department; subsequently launched a digital media department to meet increasing demand for full-service studio of 120 employees in U.S. and India.
  • Leveraged offshore partners to maximize operational productivity and efficiency, reducing overhead costs up to 35%.
    • Traveled extensively to Mumbai, Delhi, and Chennai to assess and train vendors, streamline offshore production, and establish and maintain production consistency.
    • Wrote best-practices guidelines for vendor partners—specific to each product line— in order to guarantee quality product standards for publishing clients, and minimize the need for U.S. quality control of deliverables.
  • Opened business unit in India to meet clients’ cost-reduction initiatives, providing savings of 65%. 
    • Moved to India to gain better understanding of cultural differences between U.S. and Indian business units—critical to product quality and clients’ confidence levels.
    • Retained status as preferred vendor (1 of 10) for major educational publisher during the course of their offshore expansion, resulting from a corporate vendor reduction from over 100 vendors in 2006 to a core of 10 in 2008.
  • Developed client list to include Houghton-Mifflin Harcourt, McGraw-Hill, Pearson Education, Oxford/Sadlier, Voyager Learning, Church Publishing Group, REA (Research and Education Association), Kaplan, Adventure House (Cambridge University Press), Bob Jones University, Universal Edition-Vienna, and Hal Leonard.
1993 - 1995

Electronic Design and Prepress: Production Artist

McGraw-Hill Companies

Initiated a publishing career by utilizing music education and personal design interests to gain knowledge of publishing processes while producing music, math, and science products.

  • Composition, music arranging, and setting music autography for core music products of a K–8 music textbook series, utilizing Finale notation software.
  • Templating, set-up, specs, and project documentation for large educational programs in order to facilitate and streamline process and quality during mass production.


1990 - 1992

Post-Masters Studies

Columbia University



Project Management

Self-sufficient and proactive; Experienced leader able to manage cross-functional teams; Critical thinking and problem solving skills; Tolerant and flexible in stressful situations; Process improvement; Vendor assessment skills; Adaptable.

Software Skills

Creative: Adobe Creative Suite: InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat; Audacity, Finale   Technical: MSOffice; Cloud-based Project Management Tools, Documentum; Editing tools for HTML / CSS   Graphics: Color correction, image enhancement, image editing


Publishing professional, working both individually and as a team, creating broad range of revenue-generating educational publishing projects—from concept to delivery—with 15-year success rate. 

Volunteer Work

  • Temple Beth Sholom Schools, Publicity Chair, 2011 – present�
  • Celebration of Imagination: Art Auction, Marketing/PR Chair, 2011, 2012

Musical Achievements

During professional musical career . . .

Recording / awards:

TIME magazine 'pick of 1995' for chamber music album

Lincoln Center Indie Award for chamber ensemble recording

Billboard Chart London: #1 classical chamber music album

Performances: Carnegie Hall, Lincoln Center, New York City Opera, NY City Center, National & International tours (Asia/Europe/US) with Manhattan Chamber Orchestra, New York City Opera, American Symphony, National Orchestra Association (NOA)

Broadway: Phantom of the Opera, Beauty and the Beast, The Scarlet Pimpernel, and The Secret Garden.Columbia University Composition Award: outstanding student composer [winner received recording/performance with professional orchestra].