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Summary

Accomplished executive with more than 15 years experience in management, marketing, sales, human resources and operations.  Extensive P&L experience with new initiative start-ups, turn-around and shut-down environments.  Established track record building strong leaders and results-driven teams to reach performance objectives. 

Organizational Leadership Experience

Wisconsin Innkeepers Association (WIA)

Leadership Responsibilities

  • Daily operations and staff oversight
  • Administrator for Greater Milwaukee Hotel-Motel Association (GMHMA) including all Board correspondence & communications
  • Responsible for all member programming including annual Wisconsin Lodging Conference

Budget Responsibilities

  • Responsible for maintaining programming, marketing and new initiative budgets
  • Oversight of GMHMA annual budget including Scholarship Fund

Technology Experience/ Skills

  • Quark, PhotoShop, Illustrator, CMS and HTML experience
  • Updated FileMaker database system to create more effective and user-friendly data input & retrieval formats

Marketing

  • Developed print, online and billboard media campaigns for cooperative advertising program to attain budget goals
  • Created and authored both traveler & member-focused blogs to build engagement, increase web traffic and expand organization's online reputation

Event Management

  • Oversight of WIA events including budget, programming, promotion & analysis
  • New for 2009: Successfully executed first annual Savor Milwaukee event to exceed budget goals

Aramark Business Services

Leadership Responsibilities

  • Account oversight including strategic goal setting, budgets, human resources and guest services
  • Challenged teams to encourage pro-active thinkers focused on delivering exceptional guest experiences

Budget Responsibilities

  • Responsible for multi-unit operations managing $1.2 million in annual sales
  • Created individual location and annual account budgets

HR/ Training

  • Hired, trained and developed for promotion a talented team of managers
  • Member regional training team introducing new technology and program rollouts

Operations

  • Successfully opened new client locations
  • Developed and implemented positive turn-around and exit strategies

Quotes I Live By

"There is a real difference between managing and leading.  Managing winds up being the allocation of resources against tasks.  Leadership focuses on people.  My definition of a leader is someone who helps people succeed."  Carol Bartz, President & CEO Yahoo!

"To succeed at anything, you must practice discipline."  Cesar Millan, The Dog Whisperer

Career Timeline

Wisconsin Innkeepers Association - Brookfield, WI

  • 2008 to Present: Administrator, Greater Milwaukee Hotel-Motel Association
  • 2007 to Present: Vice President, Marketing & Operations
  • 2005 to 2007: Vice President, Marketing & Member Services
  • 2004 to 2005: Director of Membership Services

Aramark Business Services - Janesville, Madison, Racine & Waukesha, WI

  • 1998 to 2004: Food Service Director

Prior Management Positions

  • General Manager: Bruegger's Bagels, Oconomowoc, WI
  • Site Manager: Marriott (Sodexho) School Services, Waukesha, WI
  • Manager: Applebee's Neighboorhood Grill & Bar, Brookfield & Greenfield, WI

Accomplishments

June, 2009: Earned IOM designation from U.S. Chamber of Commerce

May, 2009: Successfuly planned & executed brand new "Savor Milwaukee" event while exceeding budget goals

Received awards in the following categories on behalf of WIA from the International Society of Hotel Association Executives (ISHAE):

  • 2008: Communications/ Public Relations
  • 2005: Membership

Blue Ribbon Winner, Washington County Fair, circa 1980

Education

Institute for Organization Management, IOM

U.S. Chamber of Commerce, Midwest Campus (UW-Madison)

B.S. Hospitality & Tourism Management

University of Wisconsin-Stout

Mass Communications

University of Wisconsin-La Crosse