Printing tool Download PDF


A Highly motivated marketing professional with experience spanning more than six years in industry .

Expert in unconventional marketing: Spanning from Data analysis, Digital marketing, Lobbying with the media houses, product presentation, experiential marketing, viral marketing, visual marketing to project piloting.

Deep understanding and effective management of teams with extraordinary goal getting ability, as well as excellent communication and interpersonal skills.

As a marketer, I am responsible to make every dollar spent count... a return for every penny spent.

Do you need to grow  your business?

You need a professional marketer, you need ME.

Call now +255 762 860 416

Work experience

April 2019Present

Group activation lead- On ground activation


Responsible for leading on ground brand activations geared to increased product and brand awareness, experiential product engagement, new acquisition and retention. In summary, creating a long term product demand for Cellulant products (Powering digital payments in Africa) in multiple markets of Africa. 

kenya . nigeria . tanzania . malawi . uganda . zambia . ghana . zimbabwe . botswana . mozambique

Oct 2018Mar 2019

Activation Manager

Cellulant (T) Ltd

A function lead for activation, acquisition and customer retention, managing three core units that drive the company growth (On-ground activation, Voice activation & SMS activation) and core activities that ensure there's product awareness and demand (ATL, Branding & Digital marketing)

June 2018Oct 2018

Activation Lead

Cellulant (T) Ltd

A lead in all marketing and activations, mainly responsible for brand awareness building, performance marketing and business generation

  • Managing the implementation, tracking & measurement of marketing campaigns
  • Lead the digital marketing unit
  • Lead the On-ground activation unit
  • Lead the Voice and SMS activation Unit
  • Lead the activation analysis and performance Unit


Oct 2016May 2018

Brand Activations Specialist

Mobisol UK

A highly motivated professional that did the following at Mobisol.

  • Responsible for Coordinating and monitoring marketing activations in two zones (10 regions) of Tanzania by aligning and directly supervising the Regional sales managers to implement the BTL activities.
  • Implementing and measure the Below the Line marketing activities.
  • Run the marketing and product pilots
  • Coordinate the merchandising of marketing materials Align with the media house for media buying (Radios, Print and TV)
  • Monitor and analyse the inbound calls traffic sources and volume in our telesales department
  • Taking ownership of marketing costs per lead and per sale (that accrue from all marketing activities and merchandised marketing materials for the two zones of my responsibilities.
  • Manage the digital platforms for Mobisol (Social media platforms and whole digital advertising)
  • The lead contact in evaluating the digital marketing proposals Responsible for developing new marketing channels
Jan 2013Oct 2016

Digital marketing Consultant

Colm McGill Consulting

Consulting, monitoring and managing the organization's clients online strategy, including:

  • Email marketing,
  • Social media marketing optimization,
  • Content marketing,
  • Search Engine Optimization
  • Website maintenance, blog updates,
  • Search engine marketing (Paid Marketing through Google Adword & Content Discovery Networks.

As a digital marketing consultant, I do not only  talk about SEO, PPC, Content marketing, Web design, Email marketing, Social media marketing ...etc ..



Inbound Marketing Certified


Fully capable and skilled in the methodology of inbound marketing


Programmatic advertising Fundamentals Certified

Double Click by Google

DoubleClick Ad exchange basics


Real time advertising Fundamentals Certified

Quantcast RTAA

Understanding of the language, skills and tools required in programmatic advertising

Jan 2012Jan 2013

Digital marketing Training

Colm McGill Consulting, Moz, QuickSprout, Unbounce, Udemy, Google

Intensive online training  from industry experts

Oct 2010Jul 2013

Bachelor Degree In Tourism management. Majoring in Marketing

Sokoine University of Agriculture (SUA)

I graduated with upper second, 4.04 GPA majored in marketing. 


Digital marketing
  • Real time bidding and Programmatic advertising
  • Data analysis
  • Paid social media advertising
  • Email marketing
  • Search engine marketing
  • Skills with technology tools and platforms 
  • Content marketing
  • Mobile marketing & Viral marketing
Traditional marketing 
  • Data analysis
  • Local media house lobbying
  • Product interview presentation
  • Product pilot & demonstration
  • Viral marketing
  • Experiential marketing
  • Team coordination
  • Communication skills


Some of the Companies  and Organizations I have Consulted on Digital marketing:

  • Tanzania Tourist Board (TTB)
  • Tanzania Association of Tour Operators  (TATO)
  • CRDB Bank
  • Tanzania Safari Company
  • Mauly Tours
  • TanPride Safari
  • Scantan Tours
  • Goshan Safari


Colm McGill

Founder and CEO of Colm McGill consulting

[email protected]

Co Kerry, Ireland.

Stella Urio

Former Director of Marketing, TCC 

+ 255 784 270 807

Dar es salaam, Tanzania