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Summary

A Highly motivated marketing professional with experience spanning more than five years in industry .

Expert in traditional marketing: Spanning from Data analysis, Lobbying with the media houses, product presentation, experiential marketing, viral marketing, visual marketing to project piloting.

Deep understanding and effective management of teams with extraordinary goal getting ability, as well as excellent communication and interpersonal skills.

As a digital marketing consultant, I do not only  talk about SEO, PPC, Content marketing, Web design, Email marketing, Social media marketing ...etc ..

A great digital marketer talks about Marketing Hacks that will make you returns  as soon as you start spending on marketing.

Do you need to grow  your business?

You need a professional marketer, you need ME.

Call now +255 762 860 416

Work experience

2018Present

Activation Lead

Cellulant (T) Ltd

A lead in all marketing and activations, mainly responsible for brand awareness building, performance marketing and business generation

  • Managing the implementation, tracking & measurement of marketing campaigns
  • Lead the digital marketing unit
  • Lead the On-ground activation unit
  • Lead the Voice and SMS activation Unit
  • Lead the activation analysis and performance Unit

 

Oct 2016May 2018

Brand Activations Specialist

Mobisol UK

A highly motivated professional that does the following at Mobisol.

  • Responsible for Coordinating and monitoring marketing activations in two zones (10 regions) of Tanzania by aligning and directly supervising the Regional sales managers to implement the BTL activities.
  • Implementing and measure the Below the Line marketing activities.
  • Run the marketing and product pilots
  • Coordinate the merchandising of marketing materials Align with the media house for media buying (Radios, Print and TV)
  • Monitor and analyse the inbound calls traffic sources and volume in our telesales department
  • Taking ownership of marketing costs per lead and per sale (that accrue from all marketing activities and merchandised marketing materials for the two zones of my responsibilities.
  • Manage the digital platforms for Mobisol (Social media platforms and whole digital advertising)
  • The lead contact in evaluating the digital marketing proposals Responsible for developing new marketing channels
Jan 2013Oct 2016

Digital marketing Consultant

Colm McGill Consulting

Consulting, monitoring and managing the organization's clients online strategy, including:

  • Email marketing,
  • Social media marketing optimization,
  • Content marketing,
  • Search Engine Optimization
  • Website maintenance, blog updates,
  • Search engine marketing (Paid Marketing through Google Adword & Content Discovery Networks.

Education

January2018

Inbound Marketing Certified

Hubspot

Fully capable and skilled in the methodology of inbound marketing

October2017

Programmatic advertising Fundamentals Certified

Double Click by Google

DoubleClick Ad exchange basics

September2017

Real time advertising Fundamentals Certified

Quantcast RTAA

Understanding of the language, skills and tools required in programmatic advertising

Jan 2012Jan 2013

Digital marketing Training

Colm McGill Consulting, Moz, QuickSprout, Unbounce, Udemy, Google

Intensive online training  from industry experts

Oct 2010Jul 2013

Bachelor Degree In Tourism management. Majoring in Marketing

Sokoine University of Agriculture (SUA)

I graduated with upper second, 4.04 GPA majored in marketing. 

Skills

Digital marketing
  • Real time bidding and Programmatic advertising
  • Data analysis
  • Paid social media advertising
  • Email marketing
  • Search engine marketing
  • Skills with technology tools and platforms 
  • Content marketing
  • Mobile marketing & Viral marketing
Traditional marketing 
  • Data analysis
  • Local media house lobbying
  • Product interview presentation
  • Product pilot & demonstration
  • Viral marketing
  • Experiential marketing
  • Team coordination
  • Communication skills

Portfolio

Some of the Companies  and Organizations I have Consulted on Digital marketing:

  • Tanzania Tourist Board (TTB)
  • Tanzania Association of Tour Operators  (TATO)
  • CRDB Bank
  • Tanzania Safari Company
  • Mauly Tours
  • TanPride Safari
  • Scantan Tours
  • Goshan Safari

References

Colm McGill

Founder and CEO of Colm McGill consulting

[email protected]

Co Kerry, Ireland.

Robert Sanyagi

Sales Director, Mobisol 

+255 755 979 433,

Dar es salaam, Tanzania

Stella Urio

Former Director of Marketing, TCC 

+ 255 784 270 807

Dar es salaam, Tanzania