Director of Marketing and Online Services - Dean of Students Office (previously Marketing Coordinator)
Communicating informationto nearly 30,000 public university students, 5,000 employees and 4,000 parents about events, activities, programs, campaigns and university-wide initiatives through print, web, social media, broadcast/text messaging and HTML email.
Leading online initiatives that reduce service costs, reduce time, improve accuracy, and increase collaboration:
- Developed/Implemented Online Project Management - Managed the analysis, research, design/development, implementation/training and evaluation of online project management and form tracking. Reduced time between submission and results, improved accuracy and employee accountability and enhanced collaboration.
- Developed/Implemented an Online Process for Event Planning - Managed the analysis, research, design/development, implementation/training and evaluation of an event planning process used by the Dean of Students Office, Student Center Reservations, and Media Services. Employees electronically receive form submissions and log in to the Customer Relationship Management system to assign to the appropriate department employee, communicate with students, answer student questions and track the status of the event planning process.
- Developed/Implemented an Online Budget Request Process - Analysis, research, design/development, implementation/training and evaluation of a budget request process for Single Events, Week-long Events and Conference Travel. The Student Activities Budget Committee electronically receives form submissions, log in to the Customer Relationship Management system to approve or reject the requests, communicate with students and track the status of Budget Requests.
- Developed/Implemented an Online Student Organization Recognition Process - Analysis, research, design/development, implementation/training and evaluation of an online recognition process for new and existing student organizations. The Dean of Students Office electronically receives form submissions, logs in to the Customer Relationship Management system to approve the request and/or communicate with students. Approved submissions automatically post to the public and users log in at any time to update their organization information.
- Online Module: Title IX TrainingWorked with Subject Matter Experts in Counseling and Psychological Services, Public Safety, Office of Housing and Residential Life, the Dean of Students Office and the Office of the General Counsel. Created with Adobe Captivate 7, saved as HTML5, and placed on an internal server with Adobe-provided PHP files to collect learner data. Adobe’s Quiz Results Analyzer pulls quiz results from the server for review and analysis of the results. title9training.wayne.edu
- Online Module: School of MedicineWorked with the School of Medicine to modify the above Title IX Training Module to meet their needs.
- Train/Support Employees in using Adobe FormsCentral 2012-2014. Employees of all skill levels access, collaborate, analyze and share the results of over 50 Online Forms/Databases such as registration forms, surveys, and applications. Worked with Adobe in 2012 to improve their new service: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/customer-success/pdfs/wayne-state-university-case-study.pdf