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Deepak Singh Solanki

A competent professional with 17+ years of experience covering Sales, Marketing and Operation Management.

Career Objective

Intend to build a long and growing career with leading commercial organisation with committed & dedicated people, which will help me to explore myself fully and realize my potential. Willing to work as a key player in challenging & creative environment.

My goal is to transit my enthusiasm, creativity & experience into a position, where I continue to provide the strategic and tactical leadership critical to retaining valued target of an organisation. I am certain that my presence in team will prove to be beneficial to organisation.

An Overview

  • MBA with ample understanding of Sales and Marketing, Planning and Operation Management, Revenue Generation and Budgeting, Team Building and Training, Monitoring and Data Analysis at National Level
  • Presently associated with HLL Lifecare Limited (a Mini-Ratna Central Public Sector Enterprise at Ministry of Health and Family Welfare, Government of India) as National Sales Manager for SMC and FMCG division based at Delhi
  • Proven track record of success in Sales and Marketing operations with incremental career growth 

Core Competencies

Sales and Marketing

Analyzing business potential, conceptualize & executing strategies to drive national sales and marketing operation, augment turnover and achieve desired sales targets with profitability. Data analysis, operational report preparations and other statements to provide feedback to management.

Operation Management and Team Handling

Setting objectives and designing or streamlining processes to ensure smooth functioning of national operations. Team management by analyzing core competency of available human resources. Creating and sustaining a dynamic environment that fosters new business opportunities and motivates high performance among team members. 

Training & Development

Determining training needs within team as well as associate business partners and implementing agencies. Developing training modules and faculties for conducting in-house as well as field training programs for enhancing team skill levels and business output. 

Supply Chain and Distribution Management

Responsible for national Indent, forecasting, managing supplies and ensuring optimum inventory levels within and with channel partners to ensure more profitability. Exploring new methods and partners to expand product reach in the unexplored business areas and markets.

Work experience

Oct 2017Present

National Sales Manager- SMC & FMCG (H.Q Delhi)

HLL Lifecare Limited

Company Profile: 

HLL Lifecare Limited (formerly Hindustan Latex Limited) a Mini-Ratna Government of India owned Public Sector Enterprise is India's leading provider of wide range of contraceptives, FMCG, Hospital products & services and Range of women's healthcare products. HLL has emerged as a multi-product organisation, with seven state-of-the-art manufacturing plants across India. 

Role & Responsibilities:

  • Implementing original sales strategies to achieve exceptional results and hit KPIs.
  • Coordinate with management to develop sales and marketing plan, budget and activities schedule.
  • Responsible to ensure product wise net realisation and profits to the company.
  • CFA indenting and stock monitoring inline with sales targets.
  • Hire, train and guide new candidates in their job responsibility.
  • Motive and guide sales team to achieve revenue targets.
  • Address channel partners issues and queries in a timely fashion.
  • Ensure implementation of IT enabled reporting and monitoring tools by field team and channel partners.

Notable Contributions:

  • 100% target achievements in year 2017-18 with 17% growth over 2016-17
  • Successfully develop and handle team of Regional and State level managers
  • Successfully implemented new  GPS based mobile reporting and monitoring tools amung field team and channel partners
Sep 2016Sep 2017

Zonal Manager- Sales and Marketing (H.Q Delhi)

HLL Lifecare Limited

Responsible for all Sales and Marketing activities in North and West region 

May 2014Aug 2016

National Operations Manager (H.Q Delhi)

Technical Support Group - National AIDS Control Organisation

Company Profile: -

Role & Responsibilities:

  • Responsible for NACO National Condom Social Marketing Program operation.
  • Provide leadership to Region/State marketing teams for NACO Social Marketing Program at national level.
  • Provide strategic and operational support to Social Marketing Organisations (SMOs) for executing Condom Social Marketing Programme across India.
  • Review tactical plans of Social Marketing Organisations and support them to develop effective plan for expanding condom market and increasing the number of condoms selling outlets.
  • Field level evaluation and validation of SMOs Social Marketing program.

Notable Contributions:

  • Successfully develop and handle national team of 4 Regional and 22 State level managers of TSG-NACO.
  • Successfully implementing NACO targeted Condom Social Marketing Programme (CSMP) in 24 states and 395 priorities districts across India.
  • Initiated scientific formula based demand estimation for free condoms to minimize wastage.
  • Overall social marketing condom distribution in rural area has grown by over 150% (from 351 in 2007-08 to 878 million pcs in 2015-16).
  • Initiated GPS based real-time monitoring in Condom Social Marketing program.
Jul 2011Apr 2014

Regional Manager-East (H.Q Kolkata)

Technical Support Group - National AIDS Control Organisation

Responsible for NACO Condom Promotion Program (Govt. Free Supply and Social Marketing) of eastern region states (Odisha, West Bengal, Bihar, Jharkhand, Assam, Manipur, Nagaland, Tripura, Mizoram, Meghalaya Sikkim and Arunachal Pradesh.

Apr 2007Jan 2010

Category Manager (H.Q Indore)

Sapat International Pvt. Ltd

Company Profile: -Sapat International Pvt. Ltd. founded in 1897 and has a 116 years legacy in Tea Industry of India. Presently Sapat is among the top 10 packaged tea company in India and leader in packaged tea in Maharashtra. In M.P. Sapat came with 2 brands Parivar Tea & Sahyadri in years 2005.

Role & Responsibilities:

  • Handle modern trade and retail sales channel of Madhya Pradesh.
  • Supervised primary and secondary sales.
  • Ensure optimum utilization of resources i.e. stockiest chain and manpower to achieve the desired objective.
  • Planning and monitoring brand promotion activities for modern trade and retailers.
  • Utilization of budget for demand generation with maximum output.

Notable Contributions:

  • Successfully launched Sapat flowered tea CHAI TIME in MP.
  • Established brand positioning in all leading modern trade in MP.
Aug 2000Mar 2007

Area Manager (H.Q Indore)

Jyothy Laboratories Limited

Company Profile: -Jyothy Laboratories Ltd. is having turnover of Rs 1600 Crores and biggest field team network in FMCG sector.  Company operations in all over country with multi-brand, multi-products like Ujala, Maxo, Henko, Margo, Pril, FA Deo, Mr White, Chek, More Light etc. Ujala Supreme is Market leader in Fabric whitener and blue. 

Role & Responsibilities:

  • Handle and Coordinate CFA and distributor network.
  • Develop team members to achieve the desired sales objective by proper training, route scheduling and brand promotion activities.
  • Attained desired objectives by optimum utilization of manpower and other utilities provides by the organisation.
  • Utilization of budget for maximum output.

Notable Contributions:

  • Successfully launched MAXO range of mosquito repellents in highly competitive segment.
  • Successfully re-defined UJALA positioning thru launch new SKUs in market.

Workshops Attended

  • Attended 3 days World Bank workshop on Art of Knowledge Exchange with NACO September 2014 at Delhi.    
  • Attended 3 days Global Health Conference on Social Marketing & Franchising, December 2013 at Kochi.
  • Attended orientation workshop on Research Methodology- Data sampling and area identification for Sales and Coverage validation, December 2011 at Delhi.
  • Attended workshop on National Folk Media Campaign with NACO team, September 2011 at Delhi.

Education

1996

Devi Ahiliya University, Indore

Bachelor of Science in PCM
1999

GNIM, New Delhi

Master in Business Administration (MBA)
2014

Shobhit University, Meerut

Master in Social Work (MSW)

Technical Proficiency

MS Office (Word, Excel, PowerPoint etc.) and Internet Operation.

Hobbies

Traveling and Implementations of Innovative Ideas

Personal Dossier

Father's Name: Late Shri M. S. Solanki 
Date of Birth: 12/02/1976
Nationality: Indian
Marital Status: Married
Language: English, Hindi
Present Address: A-662, Dharam Vihar Apartment, Plot No.2, Dwarka Sector-10, New Delhi- 110075