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Deepa Anandikar

Bloomberg, Country Marketing Head-South Asia

Work experience

Ogilvy One Worldwide, Mumbai (Oct 2006- July 2011) Client Services Director  Strategic and creative planning for the key accounts based on client marketing objectives Delivering integrated marketing campaigns as a Ogilvy 360 service offering and working with cross-functional teams to fulfill key client requirements Driving & tracking revenue as a group head through new business and growth from existing businesses. Maintain profitability of the business handled Act as a resource to team members to smoothen operations Key Accounts - The Economist & Unilever. Other businesses - Tata Sky, Right Choice magazine, Vodafone (Mumbai Circle), Axis Bank,ITC Hotels ·      The Economist: o   Lead the Economist brand through 3 life cycles right from 2008-2011l in India in keeping with the global guidelines across key markets & across all media (TV, print, digital, outdoor). o   Driving subscription marketing efforts for the brand using direct marketing and digital mediums ·      Unilever: o   Launch of a beauty portal targeting young women to look beautiful everyday through beauty and fashion content o   Driving consumer engagement through content in the digital space across various touch-points. o   Social media strategy and management to drive dialogue & interactions o   Other Unilever clients include Brooke Bond – corporate website   ·      Right Choice (Which UK based publication) o   Pilot strategy for the launch of the magazine in India. Testing sales channels ,offers & media   ·      Axis Bank: Brand Refresh o   Worked on the brand refresh from UTI Bank to Axis Bank for all direct communication Achievements ·      Joined in as an Account Director and got promoted in a year’s time to a Business Head. Consistently achieved revenue numbers for the past three years. ·      Part of the team that won the Bronze at Cannes for The Economist 2010 campaign   TheoryM Interactive Ltd, Mumbai Group Manager – Client Partnership                                                 Sept 2004-Sept 2006 Account Management comprising of planning, implementation, strategy and managing client relationships Clients include HDFC Bank (Direct Marketing), Hindustan Lever Network (CRM Program)   QED Loyalty Management Pvt. Ltd,Pune                             July 2003 – Sept 2004 Manager – Loyalty Projects Key Account Management Conceptualizing and execution of Customer Retention / Acquisition programs for clients in Insurance, Industrial, Auto, Retail Sector     Repro India Ltd                                                                                    June 2001- Feb 2003 Assistant Manager – CRM Lead the development of a New Range of Courseware for IT – From Brand Creation,Content Development, to Creative and Design (Aptech Ltd.) leading a 20 member team   NIIT Ltd, Pune                                                                                                Jan 2000 – May 2001 Sales Executive Responsible for achieving sales targets for the NIIT flagship brand as well as other products   Repro India Ltd                                                                                    May 1998-Dec 2000 Client servicing and overall client satisfaction  


M.B.A: Masters of Business Administration with specialization in Marketing , Pune University, 1998: 70% - Ist Class B.Com: Bachelor of Commerce with specialization in Accounting, H.R. College of Commerce & Economics, Mumbai, 1995, 73%- Ist Class H.S.C: Higher Secondary Certificate, H.R. College of Commerce & Economics, Mumbai, 1992, 79% - Ist Class with Distinction C.B.S.E. : Birla Public School, Mumbai, 1990, 76% - Ist Class with Distinction