Program Manager & Blogger Relations
Account Management + Strategy: - Worked with clients and internal team to create and execute compelling campaigns with strong social media engagement and user-generated content delivery- Managed accounts within consumer product goods (food & beauty), lifestyle, finance, and retailSocial Media:- Launched proactive approach across all of SheSpeaks.com external social network accounts- Increased fan growth and engagement +45% on Facebook- Increased follower growth and mentions +81% on Twitter- Managed strategy & execution on all client program Twitter chats Communications: - Strategic Planning, Writing, & Editing for all marketing materials - Publishing Editor of the SheSpeaks.com Blog Blogger Relations: - Developed multiple relationships with brand-aligned bloggers and influentials on & offline Campaigns managed:
- Aetna "Healthy Food Fight"
- Dove "Don't Fret the Sweat"
- Macy's Back-2-School Twitter Chat
- P&G's "Future Friendly"
- American Express Zync & PASS Card Program
- Biolage "Kiss Dry Goodbye" Salon Program