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Work experience


Fine Jewelry & Watch Sales Consultant

Ben Bridge Jeweler

-Sales and Promotion of Fine Jewelry, Diamonds and Colored Gemstones. 

- Increased sales goals month over month through training and development

-Representing International designer and House Jewelry brands including : Mikimoto Pearls, Roberto Coin and Forevermark Diamonds. 

-Representing International Swiss Watch brands including: Rolex, Breitling, Tag Heuer, Tissot, Raymond Weil, Tissot and Movado. 

-Selected as Brand Ambassador for Mikimoto Pearls and A.Jaffe Bridal Rings

-Designated as team member to focus on special event marketing and social media outreach for our store

-Assisted in all store operations including, shipping, receiving and inventory management

-Responsible for processing repair orders for Jewelry and Watches

-Attended training seminars for various brands as well as online training for company policies and selling techniques

-Completed GIA course and earned Diploma as Applied Jewelry Professional


Brand Director- Sales Consultant

Hubert Gem

-Dual role as Jewelry Sales Consultant & Brand Director for Luxury Fine Jewelry Company.

-Traveled internationally promoting and selling collection on board Luxury Cruise Liner : Crystal Serenity for period of 4 months.

-Work actively with management on expansion of collection to serve more cruise lines

-Develop new business opportunities for the brand with Jewelry Specialty Stores & Luxury Retailers land based.

-Successfully placed collection into Neiman Marcus stores for September 2015 launch.

-Cultivate and manage new social media outreach including website & blog development

-Manage and build customer data bases for retailers and private clients

-Implement marketing and brand outreach programs to increase sales and brand visibility.

-Fine tune processes for custom ordering for private clients.

-Develop training and leadership programs to build effective international sales team.

Nov 2013Present

Expert Witness

-I have been qualified to serve and testify as an expert in prior court proceedings.

 Sophia & Chloe, Inc V Brighton Collectibles, Inc. Southern District of California. Case No.: 3:12-CV-02472-AJB (KSC) October 11, 2012

-Authored Expert Report, Deposition, Trial Witness

Jun 2012Jan 2015

President/Creative Director

Dee Dee McGuire Enterprises, LLC

-President and Creative Director of Start Up Fashion Jewelry Design Firm.

-Created and launched 2 lifestyle jewelry brands: Lolita Jewelry & Rebel Luxe Jewelry

-Oversee all day to day operations of company, including, Design, Manufacturing, Sales, Marketing, Sourcing, Costing, Operations, Logistics and Finance.

-Created successful partnerships with the  following high profile e-tailers within first year in business:

Amazon, Anthropologie, Beyond The Rack, Chic Treat, Hautelook, Ideeli, Little Black Bag, Max & Chloe, Oz Sale,  and Shop Lately

Jan 2011Nov 2014


FIDM- Fashion Institute of Design & Merchandising

-Co -developed curriculum and taught  " The Business of Jewelry Design" within the Jewelry Design Major.

-Actively involved in Jewelry Design Departmental meetings and activities.

-Assisted Director of Department in recruiting  industry professionals to critique  student final project presentations.

-Worked with companies such as Forever 21 and Disney to bring unique learning experiences to our students through guest lecture series.

Oct 2009Present

Merchandising & Business Development Consultant

Dee Dee McGuire Jewelry Consulting

- Consult clients on best merchandising and business development practices to increase brand awareness and build revenue.

-Work with designers to build balanced and unique product collections targeted to specific demographic.

-Offer expertise in areas of trend and fashion forecasting.

-Develop pricing strategies with clients to ensure wholesale and retail margin objectives are achieved successfully.

-Collaborate with sales teams on targeted retail placement of product lines.

-Consult with operations teams in areas such as sourcing and costing as well as establishing new business with retail accounts.

-Current and past clients include: Beadazzel, Pascal Mouawad, Arora Silver-Astonement, 1928 Jewelry Company and, Trade Office of Peru and Brighton Collectibles.

-Expert witness experience in cases related to the Business of Jewelry and Design

Apr 2009Sep 2009

Director of New Business Development & Merchandising

Crislu Corporation

-Cultivate relationships with retailers to maximize current and new distribution of company product lines.

-Direct all marketing, design and product development efforts to reach new markets.

-Coordinate National Advertising Campaigns and placement  for the Crislu and Devotee brands. 

-Responsible for planning and execution of all national trade show presentations.

-Collaborate with sales and management teams in meeting objectives to ensure optimal business opportunities within market segments.

-Manage all product costing to achieve company margin objectives.

-Develop new sourcing channels for current and future brands.

-Manage staff of 5 direct reports in merchandising, operations, customer service and sales.

-Travel extensively  for sales presentations, trade shows and special events to increase sales, brand exposure and cultivate successful client relationships.

Jan 2005Jan 2009

Principal-Creative & Sales Director

Jewelbox Designs LP

 Fashion Jewelry and Hair Accessories

-Started up complete fashion jewelry line from creative concept to final collection.

-Added several new collections for 5 market weeks a year.

-Develop & maintain client base consisting of national fashion chain stores and department stores.

-Developed new brands (Lola Dee & Valentina) to reach new markets to extend scope of business beyond moderate priced market.

-Oversee all aspects of design, production, sourcing, costing, sales, customer service, marketing and new business development.

-Travel to Asia and Europe regularly for production, sourcing, design and trend development.

-Introduced exclusive collection to HSN "Jewelbox by Lola Dee" and appeared on the network to market the line multiple times.

-Create compelling showroom presentations and develop private label client presentations on continual basis.

-Direct staff of 3 full time employees in areas of design, sales, production, sourcing and costing.

-Manage daily operations of showroom, design and sales office.

-Work directly with every client, ensuring all of their product, design and pricing requirements are being successfully fulfilled.

-Responsible for driving multi-million dollar sales and increased profitability year after year.

-Key Accounts: Anthropologie, HSN, Express, Forever 21, Bloomingdales, Nordstrom Neiman Marcus.

-Sales volume $5M + per annum. 

Jan 1999Dec 2004

Director of Sales, U.S.

C.O. International

Fashion Jewelry & Accessories 

-Originally hired to market and sell the Steve Madden Jewelry brand.

- Led US division of Canadian company to successful business turn around in several years transitioning from licensed product to branded & private label.

-Introduced unknown fashion jewelry brands to US market

-Developed multi-million dollar business with major national accounts focusing on private label sales. Sales $10M + per annum. 

-Key Accounts: The Limited, New York & Company, Lane Bryant, Bloomingdales, Urban Outfitters.

-Managed 3 direct reports.

-Oversaw daily operations of showroom and NY office employees.

-Traveled extensively in the US and Canada to promote business development and customer relations.

Jan 1996Jan 1999

Vice President of Sales

AJI Inc/J.Anthony Designs

Fashion Jewelry

-Introduced a relatively unknown brand of fashion jewelry to the department and specialty store market.

-Developed new target markets propelling significant growth in company business.

-Created departments for design and product development.

-Oversaw all aspects of product development to ensure customer satisfaction.

-Directed team of national sales associates to ensure maximization of business opportunities

-Key Accounts: Nordstrom, Macys, Banana Republic, HSN, The Limited.

-Successfully brought sales figures over $5M from under $1M in under 3 years. 


National Sales Manager

Robert Rose

Fashion Jewelry Brand Sold to National Department Stores

-Planned, directed and coordinated efforts of seven national sales representatives.

-Responsible for business development of all major national key accounts. Sales over $10M + per annum. 

-Led company to emerge from Chapter 11 bankruptcy within a seven month period.

-Colloborated daily wtih Vice President's of Sales and Design on line development.

-Developed private label product lines for major chain stores such as The Limited, Express and Mervyn's.

-Managed co-op advertising, markdown budgets and profitability for all department store accounts.

-Traveled extensively to present collections to clients and at regional trade shows domestically.

-Oversaw all daily showroom operations and supervised support staff.

-Worked closely with operations team to ensure excellent customer service from beginning of sales process through point of sale to end consumer.


Sales Manager

Carolina Amato Accessories

Luxury Accessories Brand

-Supervised national road force in addition to maintaining all house accounts.

-Established business relationships with major luxury retailers, Saks Fifth Avenue, Neiman Marcus and Barneys New York.

-Merchandised and sold collection at eight industry trade shows per year.

-Maintained specialty store account base via direct mail, telemarketing, showroom and road work.

-Collaborated with designer daily on line development.

-Oversaw all aspects of public relations activities, including, editorial placement in magazines, major designer fashion shows, television shows and motion pictures.


I am a creative,  passionate and results driven professional with over 25 years of experience in the Accessories and Jewelry Sales and Marketing.  I have comprehensive experience in sales,  sales management, new business development, strategic product merchandising, team leadership and education.   I am a highly creative manager with proven success promoting high growth and profitability, while cultivating strong relationships with clients, management, co-workers,  subordinates and business partners.

Lola Dee Jewelry Collection

Jewelbox Fashion Jewelry

Jewelbox Fashion Jewelry

Lolita Fashion Jewelry Collection

Rebel Luxe Jewelry Collection

Lolita Fashion Jewelry Collection

Lolita Fashion Jewelry Collection



Bachelor of Science- Fashion Merchandising Management

Fashion Institute of Technology

Cum Laude

Dean's List


Associate of Applied Science-Fashion Buying & Merchandising

Fashion Institute of Technology

Certificate in Home Fashions Studies

Cum Laude

Dean's List

Lolita Fashion Jewelry Collection