I am a creative,  passionate and results driven professional with over 25 years of experience in the Accessories and Jewelry Market place. I have comprehensive experience in sales management, new business development, strategic product merchandising and team leadership.  I am a highly creative manager with proven success promoting high growth and profitability, while cultivating strong relationships with clients, management, co-workers,  subordinates and business partners.

Work History

Work History
Jan 2015 - Present

Brand Director- Sales Consultant

Hubert Gem

-Dual role as Jewelry Sales Consultant & Brand Director for Luxury Fine Jewelry Company.

-Traveled internationally promoting and selling collection on board Luxury Cruise Liner : Crystal Serenity for period of 4 months.

-Work actively with management on expansion of collection to serve more cruise lines

-Develop new business opportunities for the brand with Jewelry Specialty Stores & Luxury Retailers land based.

-Successfully placed collection into Neiman Marcus stores for September 2015 launch.

-Cultivate and manage new social media outreach including website & blog development

-Manage and build customer data bases for retailers and private clients

-Implement marketing and brand outreach programs to increase sales and brand visibility.

-Fine tune processes for custom ordering for private clients.

-Develop training and leadership programs to build effective international sales team.

Nov 2013 - Present

Expert Witness

-I have been qualified to serve and testify as an expert in prior court proceedings.

 Sophia & Chloe, Inc V Brighton Collectibles, Inc. Southern District of California. Case No.: 3:12-CV-02472-AJB (KSC) October 11, 2012

-Authored Expert Report, Deposition, Trial Witness

Jun 2012 - Jan 2015

President/Creative Director

Dee Dee McGuire Enterprises, LLC

-President and Creative Director of Start Up Fashion Jewelry Design Firm.

-Created and launched 2 lifestyle jewelry brands: Lolita Jewelry & Rebel Luxe Jewelry

-Oversee all day to day operations of company, including, Design, Manufacturing, Sales, Marketing, Sourcing, Costing, Operations, Logistics and Finance.

-Created successful partnerships with the  following high profile e-tailers within first year in business:

Amazon, Anthropologie, Beyond The Rack, Chic Treat, Hautelook, Ideeli, Little Black Bag, Max & Chloe, Oz Sale,  and Shop Lately

Jan 2011 - Nov 2014


FIDM- Fashion Institute of Design & Merchandising

-Co -developed curriculum and taught  " The Business of Jewelry Design" within the Jewelry Design Major.

-Actively involved in Jewelry Design Departmental meetings and activities.

-Assisted Director of Department in recruiting  industry professionals to critique  student final project presentations.

-Worked with companies such as Forever 21 and Disney to bring unique learning experiences to our students through guest lecture series.

Oct 2009 - Present

Merchandising & Business Development Consultant

Dee Dee McGuire Jewelry Consulting

- Consult clients on best merchandising and business development practices to increase brand awareness and build revenue.

-Work with designers to build balanced and unique product collections targeted to specific demographic.

-Offer expertise in areas of trend and fashion forecasting.

-Develop pricing strategies with clients to ensure wholesale and retail margin objectives are achieved successfully.

-Collaborate with sales teams on targeted retail placement of product lines.

-Consult with operations teams in areas such as sourcing and costing as well as establishing new business with retail accounts.

-Current and past clients include: Beadazzel, Pascal Mouawad, Arora Silver-Astonement, 1928 Jewelry Company and, Trade Office of Peru and Brighton Collectibles.

-Expert witness experience in cases related to the Business of Jewelry and Design

Apr 2009 - Sep 2009

Director of New Business Development & Merchandising

Crislu Corporation

-Cultivate relationships with retailers to maximize current and new distribution of company product lines.

-Direct all marketing, design and product development efforts to reach new markets.

-Coordinate National Advertising Campaigns and placement  for the Crislu and Devotee brands. 

-Responsible for planning and execution of all national trade show presentations.

-Collaborate with sales and management teams in meeting objectives to ensure optimal business opportunities within market segments.

-Manage all product costing to achieve company margin objectives.

-Develop new sourcing channels for current and future brands.

-Manage staff of 5 direct reports in merchandising, operations, customer service and sales.

-Travel extensively  for sales presentations, trade shows and special events to increase sales, brand exposure and cultivate successful client relationships.

Jan 2005 - Jan 2009

Principal-Creative & Sales Director

Jewelbox Designs LP

 Fashion Jewelry and Hair Accessories

-Started up complete fashion jewelry line from creative concept to final collection.

-Added several new collections for 5 market weeks a year.

-Develop & maintain client base consisting of national fashion chain stores and department stores.

-Developed new brands (Lola Dee & Valentina) to reach new markets to extend scope of business beyond moderate priced market.

-Oversee all aspects of design, production, sourcing, costing, sales, customer service, marketing and new business development.

-Travel to Asia and Europe regularly for production, sourcing, design and trend development.

-Introduced exclusive collection to HSN "Jewelbox by Lola Dee" and appeared on the network to market the line multiple times.

-Create compelling showroom presentations and develop private label client presentations on continual basis.

-Direct staff of 3 full time employees in areas of design, sales, production, sourcing and costing.

-Manage daily operations of showroom, design and sales office.

-Work directly with every client, ensuring all of their product, design and pricing requirements are being successfully fulfilled.

-Responsible for driving multi-million dollar sales and increased profitability year after year.

-Key Accounts: Anthropologie, HSN, Express, Forever 21, Bloomingdales, Nordstrom Neiman Marcus.

-Sales volume $5M + per annum. 

Jan 1999 - Dec 2004

Director of Sales, U.S.

C.O. International

Fashion Jewelry & Accessories 

-Originally hired to market and sell the Steve Madden Jewelry brand.

- Led US division of Canadian company to successful business turn around in several years transitioning from licensed product to branded & private label.

-Introduced unknown fashion jewelry brands to US market

-Developed multi-million dollar business with major national accounts focusing on private label sales. Sales $10M + per annum. 

-Key Accounts: The Limited, New York & Company, Lane Bryant, Bloomingdales, Urban Outfitters.

-Managed 3 direct reports.

-Oversaw daily operations of showroom and NY office employees.

-Traveled extensively in the US and Canada to promote business development and customer relations.

Jan 1996 - Jan 1999

Vice President of Sales

AJI Inc/J.Anthony Designs

Fashion Jewelry

-Introduced a relatively unknown brand of fashion jewelry to the department and specialty store market.

-Developed new target markets propelling significant growth in company business.

-Created departments for design and product development.

-Oversaw all aspects of product development to ensure customer satisfaction.

-Directed team of national sales associates to ensure maximization of business opportunities

-Key Accounts: Nordstrom, Macys, Banana Republic, HSN, The Limited.

-Successfully brought sales figures over $5M from under $1M in under 3 years. 

1992 - 1996

National Sales Manager

Robert Rose

Fashion Jewelry Brand Sold to National Department Stores

-Planned, directed and coordinated efforts of seven national sales representatives.

-Responsible for business development of all major national key accounts. Sales over $10M + per annum. 

-Led company to emerge from Chapter 11 bankruptcy within a seven month period.

-Colloborated daily wtih Vice President's of Sales and Design on line development.

-Developed private label product lines for major chain stores such as The Limited, Express and Mervyn's.

-Managed co-op advertising, markdown budgets and profitability for all department store accounts.

-Traveled extensively to present collections to clients and at regional trade shows domestically.

-Oversaw all daily showroom operations and supervised support staff.

-Worked closely with operations team to ensure excellent customer service from beginning of sales process through point of sale to end consumer.

1986 - 1992

Sales Manager

Carolina Amato Accessories

Luxury Accessories Brand

-Supervised national road force in addition to maintaining all house accounts.

-Established business relationships with major luxury retailers, Saks Fifth Avenue, Neiman Marcus and Barneys New York.

-Merchandised and sold collection at eight industry trade shows per year.

-Maintained specialty store account base via direct mail, telemarketing, showroom and road work.

-Collaborated with designer daily on line development.

-Oversaw all aspects of public relations activities, including, editorial placement in magazines, major designer fashion shows, television shows and motion pictures.



Bachelor of Science- Fashion Merchandising Management

Fashion Institute of Technology

Cum Laude

Dean's List

1985 - 1987

Associate of Applied Science-Fashion Buying & Merchandising

Fashion Institute of Technology

Certificate in Home Fashions Studies

Cum Laude

Dean's List