I am a creative, passionate and results driven professional with over 25 years of experience in the Accessories and Jewelry Market place. I have comprehensive experience in sales management, new business development, strategic product merchandising and team leadership. I am a highly creative manager with proven success promoting high growth and profitability, while cultivating strong relationships with clients, management, co-workers, subordinates and business partners.
Jan 2015 - Present
Brand Director- Sales Consultant
-Dual role as Jewelry Sales Consultant & Brand Director for Luxury Fine Jewelry Company.
-Traveled internationally promoting and selling collection on board Luxury Cruise Liner : Crystal Serenity for period of 4 months.
-Work actively with management on expansion of collection to serve more cruise lines
-Develop new business opportunities for the brand with Jewelry Specialty Stores & Luxury Retailers land based.
-Successfully placed collection into Neiman Marcus stores for September 2015 launch.
-Cultivate and manage new social media outreach including website & blog development
-Manage and build customer data bases for retailers and private clients
-Implement marketing and brand outreach programs to increase sales and brand visibility.
-Fine tune processes for custom ordering for private clients.
-Develop training and leadership programs to build effective international sales team.
Nov 2013 - Present
-I have been qualified to serve and testify as an expert in prior court proceedings.
Sophia & Chloe, Inc V Brighton Collectibles, Inc. Southern District of California. Case No.: 3:12-CV-02472-AJB (KSC) October 11, 2012
-Authored Expert Report, Deposition, Trial Witness
Jun 2012 - Jan 2015
-President and Creative Director of Start Up Fashion Jewelry Design Firm.
-Created and launched 2 lifestyle jewelry brands: Lolita Jewelry & Rebel Luxe Jewelry
-Oversee all day to day operations of company, including, Design, Manufacturing, Sales, Marketing, Sourcing, Costing, Operations, Logistics and Finance.
-Created successful partnerships with the following high profile e-tailers within first year in business:
Amazon, Anthropologie, Beyond The Rack, Chic Treat, Hautelook, Ideeli, Little Black Bag, Max & Chloe, Oz Sale, and Shop Lately
Jan 2011 - Nov 2014
-Co -developed curriculum and taught " The Business of Jewelry Design" within the Jewelry Design Major.
-Actively involved in Jewelry Design Departmental meetings and activities.
-Assisted Director of Department in recruiting industry professionals to critique student final project presentations.
-Worked with companies such as Forever 21 and Disney to bring unique learning experiences to our students through guest lecture series.
Oct 2009 - Present
Merchandising & Business Development Consultant
- Consult clients on best merchandising and business development practices to increase brand awareness and build revenue.
-Work with designers to build balanced and unique product collections targeted to specific demographic.
-Offer expertise in areas of trend and fashion forecasting.
-Develop pricing strategies with clients to ensure wholesale and retail margin objectives are achieved successfully.
-Collaborate with sales teams on targeted retail placement of product lines.
-Consult with operations teams in areas such as sourcing and costing as well as establishing new business with retail accounts.
-Current and past clients include: Beadazzel, Pascal Mouawad, Arora Silver-Astonement, 1928 Jewelry Company and TheLotNet.com, Trade Office of Peru and Brighton Collectibles.
-Expert witness experience in cases related to the Business of Jewelry and Design
Apr 2009 - Sep 2009
Director of New Business Development & Merchandising
-Cultivate relationships with retailers to maximize current and new distribution of company product lines.
-Direct all marketing, design and product development efforts to reach new markets.
-Coordinate National Advertising Campaigns and placement for the Crislu and Devotee brands.
-Responsible for planning and execution of all national trade show presentations.
-Collaborate with sales and management teams in meeting objectives to ensure optimal business opportunities within market segments.
-Manage all product costing to achieve company margin objectives.
-Develop new sourcing channels for current and future brands.
-Manage staff of 5 direct reports in merchandising, operations, customer service and sales.
-Travel extensively for sales presentations, trade shows and special events to increase sales, brand exposure and cultivate successful client relationships.
Jan 2005 - Jan 2009
Principal-Creative & Sales Director
Jewelbox Designs LP
Fashion Jewelry and Hair Accessories
-Started up complete fashion jewelry line from creative concept to final collection.
-Added several new collections for 5 market weeks a year.
-Develop & maintain client base consisting of national fashion chain stores and department stores.
-Developed new brands (Lola Dee & Valentina) to reach new markets to extend scope of business beyond moderate priced market.
-Oversee all aspects of design, production, sourcing, costing, sales, customer service, marketing and new business development.
-Travel to Asia and Europe regularly for production, sourcing, design and trend development.
-Introduced exclusive collection to HSN "Jewelbox by Lola Dee" and appeared on the network to market the line multiple times.
-Create compelling showroom presentations and develop private label client presentations on continual basis.
-Direct staff of 3 full time employees in areas of design, sales, production, sourcing and costing.
-Manage daily operations of showroom, design and sales office.
-Work directly with every client, ensuring all of their product, design and pricing requirements are being successfully fulfilled.
-Responsible for driving multi-million dollar sales and increased profitability year after year.
-Key Accounts: Anthropologie, HSN, Express, Forever 21, Bloomingdales, Nordstrom Neiman Marcus.
-Sales volume $5M + per annum.
Jan 1999 - Dec 2004
Director of Sales, U.S.
Fashion Jewelry & Accessories
-Originally hired to market and sell the Steve Madden Jewelry brand.
- Led US division of Canadian company to successful business turn around in several years transitioning from licensed product to branded & private label.
-Introduced unknown fashion jewelry brands to US market
-Developed multi-million dollar business with major national accounts focusing on private label sales. Sales $10M + per annum.
-Key Accounts: The Limited, New York & Company, Lane Bryant, Bloomingdales, Urban Outfitters.
-Managed 3 direct reports.
-Oversaw daily operations of showroom and NY office employees.
-Traveled extensively in the US and Canada to promote business development and customer relations.
Jan 1996 - Jan 1999
Vice President of Sales
AJI Inc/J.Anthony Designs
-Introduced a relatively unknown brand of fashion jewelry to the department and specialty store market.
-Developed new target markets propelling significant growth in company business.
-Created departments for design and product development.
-Oversaw all aspects of product development to ensure customer satisfaction.
-Directed team of national sales associates to ensure maximization of business opportunities
-Key Accounts: Nordstrom, Macys, Banana Republic, HSN, The Limited.
-Successfully brought sales figures over $5M from under $1M in under 3 years.
1992 - 1996
National Sales Manager
Fashion Jewelry Brand Sold to National Department Stores
-Planned, directed and coordinated efforts of seven national sales representatives.
-Responsible for business development of all major national key accounts. Sales over $10M + per annum.
-Led company to emerge from Chapter 11 bankruptcy within a seven month period.
-Colloborated daily wtih Vice President's of Sales and Design on line development.
-Developed private label product lines for major chain stores such as The Limited, Express and Mervyn's.
-Managed co-op advertising, markdown budgets and profitability for all department store accounts.
-Traveled extensively to present collections to clients and at regional trade shows domestically.
-Oversaw all daily showroom operations and supervised support staff.
-Worked closely with operations team to ensure excellent customer service from beginning of sales process through point of sale to end consumer.
1986 - 1992
Luxury Accessories Brand
-Supervised national road force in addition to maintaining all house accounts.
-Established business relationships with major luxury retailers, Saks Fifth Avenue, Neiman Marcus and Barneys New York.
-Merchandised and sold collection at eight industry trade shows per year.
-Maintained specialty store account base via direct mail, telemarketing, showroom and road work.
-Collaborated with designer daily on line development.
-Oversaw all aspects of public relations activities, including, editorial placement in magazines, major designer fashion shows, television shows and motion pictures.
Bachelor of Science- Fashion Merchandising Management
Fashion Institute of Technology
1985 - 1987
Associate of Applied Science-Fashion Buying & Merchandising
Fashion Institute of Technology
Certificate in Home Fashions Studies