Deb Rogers

  • Tallahassee US-FL
Deb Rogers

Skills, Knowledge and Abilities


  • Website design, development and maintenance: HTML, ASP, Word Press, TypePad, Blogger
  • Social Media Platforms: Facebook, Twitter, YouTube, Flickr
  • Software and cloud-computing: Windows Office, Mac proficient, wide array of apps and services
  • Video and photo editing
  • Writing for diverse audiences, from plain language to technical

Public Relations and Marketing

  • Skilled strategist for relationship building, risk management and political communications
  • Experienced liaison between internal sources and stakeholders, external representatives and media
  • Finely honed writing and production skills, including managing press releases, press events, pitches, creating meaningful context for stories, content drafting, talking points and presentations 
  • Analytical abilities for assessing and interpreting trends, feedback, metrics and performance data
  • Creative campaigns generation and event productions

Business Management

  • Proficient with process improvement systems, automation and change management
  • Practiced with formalizing business operations and utilizing technological tools to maximize team and individual productivity

Outreach and Development

  • Practiced in the design and implementation of targeted geographical, demographical, or focus group outreach projects to evangelize, educate, or catalyze action and adoption
  • Experienced building and supporting workgroups, coalitions and task forces; respect and support diversity
  • Strong speaking, training and group facilitation abilities

Work History

Work History
Aug 2007 - Present

Communications and Business Analyst

Agency for Workforce Innovation

Webmaster on team for Office of Early Learning website serving content to decision-makers, partners and Floridians. Tasks include template and script code management, content updates, document library management and serving on redesign team. Position is located in the Policy Unit; as policy and communications analyst participate in analysis of legislation, rules and policies in the Early Learning policy sector. Communications projects have included design and development of presentations, talking points, legislative briefs, white papers, corporate and governmental communications, rules and policies, constituent communication, and web content.

Jun 2007 - Present


3 Smart Girlz LLC
  • web development and social media consultant
  • design and launch websites, blogs and collateral publications for diverse clients or client-agency partnerships 
  • event planning for integrated marketing campaigns
  • freelance writing and editing
  • featured speaker on social media at conferences including BlogHer, Type-A-Mom, SxSW, BlissDom
Sep 2005 - Aug 2007

Business Analyst

Department of Children & Families

Business process improvement, technical assistance and staff supervision for professional development certification programs in child care licensing division.  Improved high-demand customer service communication and public awareness; automated systems and database management, created change management systems and documents. 

Jan 1999 - Jul 2005

Program Director

Florida Council Against Sexual Violence

Responsible for programming for statewide coalition including directing federal VAWA projects and CDC rape prevention and awarenss block grant projects.  Working with local service providers on quality improvement, expansion, technical assistance, training and public education initiatives. 

Served as Public Awareness Director, implementing projects and training association members. Created publications, media, PSAs, web content and documents of all kinds for legislative advocacy, social marketing and branding of coalition services. Created and managed multi-disciplinary task forces and work groups. Project manager of nationally recognized medical education and intervention communications project and elder abuse professional education projects and comprehensive public awareness materials that are currently still in use. 

Jul 1994 - Jul 1999

Sexual Violence Program Director

Refuge House, Inc.

Managed staff and programming for 8-county rape crisis program, including providing crisis services, training hotline and direct service advocates, public education, professional training, grant development and fulfillment, and coordination of Sexual Assault Response Team. 


May 1986


University of Missouri

Magna Cum Laude