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Executive Summary

I'm a cross-functional team builder driving change resulting in increased revenue and profitability.

My strength is in moving projects and programs forward. How do I do this? By identifying creative solutions, building alliances, and developing and implementing effective initiatives. 

What type of experience do I provide? 
- Developing and implementing integrated marketing programs
- Establishing and managing budgets
- Optimizing product portfolios
- Managing new product development processes from concept through launch
- Team building and employee development

Business & Management Competencies

  • Strategic & Tactical Marketing & Business Planning
  • Budget Planning & Management
  • Marketing Communications - Traditional & Digital
  • & L Management & Improvement
  • Brand Development Market Expansion
  • New Product Introductions & Life Cycle Management
  • Lead Generation & Nurturing Program Development
  • New Business Development
  • Inbound Marketing, Web Site Development, Public Relations
  • CRM Implementation & Management
  • Tradeshow & Event Planning & Management
  • Public Speaking
  • Team Building & Employee Development

References

Roy Eksteen, Market Segment Manager, Supelco/Sigma-Aldrich

"I worked with Debra at TosoHaas where she was successful as marketing manager for laboratoryproducts. Debra excelled in all aspects of product marketing and was a driver in positioning the company to take advantage of developing opportunities in the electronic media space."

Wayne Miller, Business Development Manager, Pall Corporation

"Debra worked for me as Director of Corporate Marketing at SP Industries. One of the tough challenges she faced was moving from a print based promotional program to web-based program.  Under Debra's leadership leads went up while promotional costs came down. Her creativity, industry knowledge and entrepreneurial spirit helped her build a successful marketing program.  Debra will be a valuable member of any team she joins."

David Schwartz, ChemPharma® Professional Association Board Member

"I have had the pleasure of working with Debra on many projects at the ChemPharma® Professional Association.  She is caring, very reliable, extremely trustworthy, highly dedicated and excellent as a consummate Marketing Business Development professional.  If you are looking for a skilled and passionate "A" player - she gets my vote."

Glenn Sangren, Vice President of Silicon Carbide

"Debra is a creative forward-thinking manager with excellent, multi-faceted marketing skills. She is organized and focused on performance. I very much valued her as a peer."

Ellen Derrico, Sr. Director, Global Product Marketing, Healthcare & Life Sciences, RES Software

"I reached out to Debra to join my Board of Trustees and to Chair Marketing. I had a chair person resign unexpectedly, and Debra really impressed me with her commitment and enthusiasm for ChemPharma® Professional Association and marketing. Debra took a non-functioning area, critical to our members and our growth, and turned it into a highly-effective marketing machine - helping other board members and teams reach their goals for the Membership Committee, Alliances and Outreach, Member Services - Events, and Website. Debra has made a lasting contribution to ChemPharma, the team, and our members - I would hire her again and strongly recommend her!"

MaryAnn Tamburini, Manager, Customer Accounts ARRIS

"While working with Debra, I found her to be an articulate communicator, an excellent team member and knowledgeable about her field. Every day she came into work, she was focused on improving the corporate marketing image while improving the bottom line. Any organization would find Debra as an instrumental asset."

Bob Hoesly, New England / Mid- Atlantic Sales Manager, Essentra Components Americas

"Debra managed all aspects of marketing for SP Industries. SP is a rather complex organization comprised of 5 equipment brands (former companies) and a scientific glassware company.  She is well respected for her astute attention to detail which included detailed budget preparation and cost management. She also effectively managed our marketing mix by measuring the sales resultingfrom each campaign or marketing event she developed. She utilized and maintained our CRM system in this process. In doing so, she provided the sales group with a steady flow of solid leads.  Debra’s extensive experience in marketing, including management of our multi-pronged website, helped us grow our business steadily during her tenure."

Jon Otter, General Manager at Imperial College Healthcare NHS Trust

"Debra's scientific background and attention to detail impressed me when we worked together on marketing activities around conferences and peer-reviewed publications. The technical copy that her team produced was spot on, facilitated by her intimate understanding of the science. Debra is committed and easy to work with."

Martin Whiting, Marketing Director, Bioquell UK Ltd

"Debra has an eye for detail and a passion for delivering marketing results. She has helped shape the inside sales function, coordinating lead generation with initial qualification. She adapts well from big picture strategy to highly tactical campaigns and is keen to demonstrate successful ROI."

PUBLISHED ARTICLES

Work experience

2013Present

Strategic Marketing Manager - Chromatography & Filtration

Avantor/VWR, part of Avantor

Global chemical and laboratory supply and distribution company.

  • Developing and executing comprehensive commercial and portfolio strategies with primary profit & loss (P/L) responsibility
  • Rebuilding portfolio with new suppliers and new products after largest supplier pulled business at end of 2013.
  • Developing and implementing strategic plans to recover lost business and grow revenue
  • Role includes leading cross-functional teams, including managing a team of national chromatography specialists, driving profitable sales growth and delivering increasing value to the business through increasing capabilities, efficiencies, and cost reductions
2008Present

ChemPharma® Professional Association

Board of Advisors, 2013

President, 2012

Vice President, 2011

Integrated Marketing Chair, 2008/2009/2010

President and Member of Board of Trustees managing growth and value of the organization through communication, new membership growth, membership retention, alliance development, and event functions for the organization.

ChemPharma® Professional Association is a non-profit, national volunteer organization that brings senior level business and technical professionals from chemical, pharmaceutical, life sciences, and allied industries together to foster career and personal success through sharing information and building relationships.  We network for success.

20112013

Marketing Manager

Bioquell, Inc.

Management of marketing services and telemarketing for Bioquell, Inc. BIOQUELL is a world leader in providing hydrogen peroxide vapor decontamination technology, equipment, and services that have been used across the globe to eradicate problematic bacteria, viruses, and fungi, throughout a wide range of applications within the healthcare, life sciences, food production and defense sectors.

  • Leading Inside Sales team in prospecting, lead qualification, and arranging meetings for Field Sales, achieving 11% over target meeting quota 2012 and 34% over previous year.
  • Developing and implementing marketing programs resulting in 37% increase in leads year over year for 2011/2012.
20082011

Vice President, Marketing

APS Novastar LLC

A $4M manufacturer of specialized equipment for the assembly of printed circuit board (PCB) serving the prototype, pilot manufacturing, and low to medium volume surface mount assembly markets.

Leadership Team member providing strategic direction and implementation of tactical global marketing initiatives.

  • Developing and implementing integrated marketing programs that increase leads by 24% year over year for 2009/2010.
  • Implementation of Goldmine CRM for lead generation capture, training employees, and maintenance of database.
  • Optimization of Pay Per Click (PPC) ad programs, improving prospect targeting and reducing yearly costs in 2009 by 86%, saving $48,722.58 and an additional 49.5% in 2010.
  • Introduction of new corporate branding campaign in 2009, including new company name, logo, updating of corporate and marketing collaterals, and launch of new web site.
20052008

Director of Corporate Marketing

SP Industries

SP Industries is a $100M manufacturer of scientific instrumentaion and specialty glassware.

Leadership Team member providing strategic direction and accountable for developing and executing global marketing strategies for all company brands, assisting organization in growing revenue from $60M to $100M while reducing the Marketing budget by 15%.

  • Implementation of integrated marketing plans resulting in increasing lead quality and lead generation by 50%.
  • Generated 80% increase in freeze dryer quotes in 4 months with improvements to freeze drying web site.
  • Product portfolio management, leading to sales growth of incubator and washer product lines by 12% from 2006 to 2007, with growth in sales of private label glassware washers by 115% from 2005 to 2007, earning organization 2007 VWR Supplier of the Year award.
  • Management and employee development of team of three Product Managers and a Marketing Assistant.
20012005

Corporate Marketing Manager and Laboratory Products Business Manager

Polysciences, Inc.

Polysciences, Inc. is a custom manufacturer and developer of fine chemicals and intermediates for drug discovery, biotechnology, medical devices, electronic chemicals, personal care, and analytical chemistry industries in large scale.

Managed strategic and tactical marketing initiatives for corporation and its five individual business units contributing to revenue growth from $10M to $20M. Established and managed strategic direction leading to growth and profitability of $3M+ laboratory products business unit with over 2500 SKUs, with accountability for P&L, new business development, product development, product management, marketing, and personnel development.

  • Delivered yearly average of 5% growth in revenue for laboratory product business unit using integrated marketing approach, new product introductions, optimization of product mix, and pricing structure.
  • Built and implemented an in-house CRM database to improve the quality of lead capture and enable source tracking.
  • Generated an increase in web inquiries by 57%, web orders by 124%, and web sales by 90% through web site developments and targeted marketing campaigns from 2002 to 2005.
  • Wrote & produced quarterly newsletter mailed and emailed to ~ 10K customers & prospects.
  • Management of Marketing, Customer Service, Germany based distribution center, and Global Distribution channels.

Additional Relevant Experience

Sales/Technical Application Specialist – Perkin-Elmer /Applied Biosystems 
 Sales of PCR machines and consumables, HPLC, and UV/Vis spectrophotometers in Western Canada, increasing sales of PCR reagents by 50% in first year.

Project Management: IT Transition Project Manager – TosoHaas (now Tosoh Bioscience)
Successfully lead project team of 6 in 3 month on-time sourcing and implementation of new ERP system and conversion of legacy business systems.

Public Speaking – Perkin-Elmer /Applied Biosystems
Presentation of 120+ technical seminars and workshops in support of PCR technology applications throughout the United States and Canada.

Education

Other

  • ChemPharma® Professional Association – a non-profit networking group for Chemical, Pharmaceutical, Biotechnology, Life Science and allied executives - Board of Advisors (2013), President (2012), Vice President (2011), Marketing Chair (2008-2010)
  • Laboratory Products Association Sales and Marketing Committee, 2007 to 2008
  • Pennsylvania Biotechnology Association Board Member, 1999-2000
  • Internal ISO 9001 Auditor, TosoHaas, 1997-2000
  • U.S. Patent #5,112,575 (Polynucleotide synthesizer, Whitehouse et al., May 12, 1992)
  • Designed and baked the world’s largest animal cracker as an intern at Nabisco, Inc.