Executive Summary

Results driven professional with experience identifying creative solutions, building alliances, and developing and implementing efficient initiatives contributing to revenue generation and profitability.

Adept at developing and implementing integrated marketing and communications programs for lead generation, lead nurturing, and customer retention, optimizing programs for maximum ROI, setting and managing budgets, optimizing product portfolios, and managing new product development processes from concept through launch.

Business and Management Competencies

  • Strategic & Tactical Marketing & Business Planning
  • Budget Planning & Management
  • Marketing Communications - Traditional & Digital
  • P & L Management & Improvement
  • Brand Development & Market Expansion
  • New Product Introductions & Life Cycle Management
  • Lead Generation & Nurturing Program Development
  • New Business Development
  • Inbound Marketing, Web Site Development, Public Relations
  • CRM Implementation & Management
  • Tradeshow & Event Planning & Management
  • Public Speaking
  • Team Building & Employee Development

Work experience

Work experience
2013 - Present

Strategic Marketing Manager - Chromatography

VWR International, LLC

Global laboratory supply and distribution company.

  • Developing and executing comprehensive commercial and portfolio strategies with primary profit & loss (P/L) responsibility
  • Rebuilding portfolio with new suppliers and new products after largest supplier pulled business at end of 2013.
  • Developing and implementing strategic plans to recover lost business and grow revenue
  • Role includes leading cross-functional teams, including managing a team of national chromatography specialists, driving profitable sales growth and delivering increasing value to the business through increasing capabilities, efficiencies, and cost reductions
2008 - Present

ChemPharma® Professional Association

Board of Advisors, 2013

President, 2012

Vice President, 2011

Integrated Marketing Chair, 2008/2009/2010

President and Member of Board of Trustees managing growth and value of the organization through communication, new membership growth, membership retention, alliance development, and event functions for the organization.

ChemPharma® Professional Association is a non-profit, national volunteer organization that brings senior level business and technical professionals from chemical, pharmaceutical, life sciences, and allied industries together to foster career and personal success through sharing information and building relationships.  We network for success.

2011 - 2013

Marketing Manager

Bioquell, Inc.

Management of marketing services and telemarketing for Bioquell, Inc. BIOQUELL is a world leader in providing hydrogen peroxide vapor decontamination technology, equipment, and services that have been used across the globe to eradicate problematic bacteria, viruses, and fungi, throughout a wide range of applications within the healthcare, life sciences, food production and defense sectors.

  • Leading Inside Sales team in prospecting, lead qualification, and arranging meetings for Field Sales, achieving 11% over target meeting quota 2012 and 34% over previous year.
  • Developing and implementing marketing programs resulting in 37% increase in leads year over year for 2011/2012.
2008 - 2011

Vice President, Marketing

APS Novastar LLC

A $4M manufacturer of specialized equipment for the assembly of printed circuit board (PCB) serving the prototype, pilot manufacturing, and low to medium volume surface mount assembly markets.

Leadership Team member providing strategic direction and implementation of tactical global marketing initiatives.

  • Developing and implementing integrated marketing programs that increase leads by 24% year over year for 2009/2010.
  • Implementation of Goldmine CRM for lead generation capture, training employees, and maintenance of database.
  • Optimization of Pay Per Click (PPC) ad programs, improving prospect targeting and reducing yearly costs in 2009 by 86%, saving $48,722.58 and an additional 49.5% in 2010.
  • Introduction of new corporate branding campaign in 2009, including new company name, logo, updating of corporate and marketing collaterals, and launch of new web site.
2005 - 2008

Director of Corporate Marketing

SP Industries

SP Industries is a $100M manufacturer of scientific instrumentaion and specialty glassware.

Leadership Team member providing strategic direction and accountable for developing and executing global marketing strategies for all company brands, assisting organization in growing revenue from $60M to $100M while reducing the Marketing budget by 15%.

  • Implementation of integrated marketing plans resulting in increasing lead quality and lead generation by 50%.
  • Generated 80% increase in freeze dryer quotes in 4 months with improvements to freeze drying web site.
  • Product portfolio management, leading to sales growth of incubator and washer product lines by 12% from 2006 to 2007, with growth in sales of private label glassware washers by 115% from 2005 to 2007, earning organization 2007 VWR Supplier of the Year award.
  • Management and employee development of team of three Product Managers and a Marketing Assistant.
2001 - 2005

Corporate Marketing Manager and Laboratory Products Business Manager

Polysciences, Inc.

Polysciences, Inc. is a custom manufacturer and developer of fine chemicals and intermediates for drug discovery, biotechnology, medical devices, electronic chemicals, personal care, and analytical chemistry industries in large scale.

Managed strategic and tactical marketing initiatives for corporation and its five individual business units contributing to revenue growth from $10M to $20M. Established and managed strategic direction leading to growth and profitability of $3M+ laboratory products business unit with over 2500 SKUs, with accountability for P&L, new business development, product development, product management, marketing, and personnel development.

  • Delivered yearly average of 5% growth in revenue for laboratory product business unit using integrated marketing approach, new product introductions, optimization of product mix, and pricing structure.
  • Built and implemented an in-house CRM database to improve the quality of lead capture and enable source tracking.
  • Generated an increase in web inquiries by 57%, web orders by 124%, and web sales by 90% through web site developments and targeted marketing campaigns from 2002 to 2005.
  • Wrote & produced quarterly newsletter mailed and emailed to ~ 10K customers & prospects.
  • Management of Marketing, Customer Service, Germany based distribution center, and Global Distribution channels.

Additional Relevant Experience

Sales/Technical Application Specialist – Perkin-Elmer /Applied Biosystems 
 Sales of PCR machines and consumables, HPLC, and UV/Vis spectrophotometers in Western Canada, increasing sales of PCR reagents by 50% in first year.

Project Management: IT Transition Project Manager – TosoHaas (now Tosoh Bioscience)
Successfully lead project team of 6 in 3 month on-time sourcing and implementation of new ERP system and conversion of legacy business systems.

Public Speaking – Perkin-Elmer /Applied Biosystems
Presentation of 120+ technical seminars and workshops in support of PCR technology applications throughout the United States and Canada.




  • ChemPharma® Professional Association – a non-profit networking group for Chemical, Pharmaceutical, Biotechnology, Life Science and allied executives - Board of Advisors (2013), President (2012), Vice President (2011), Marketing Chair (2008-2010)
  • Laboratory Products Association Sales and Marketing Committee, 2007 to 2008
  • Pennsylvania Biotechnology Association Board Member, 1999-2000
  • Internal ISO 9001 Auditor, TosoHaas, 1997-2000
  • U.S. Patent #5,112,575 (Polynucleotide synthesizer, Whitehouse et al., May 12, 1992)
  • Designed and baked the world’s largest animal cracker as an intern at Nabisco, Inc.