Download PDF

Summary

Seasoned Marketing Executive Who Sees the Big Picture, Gets to the Heart when Writing, and Impacts the Bottom Line.

In the final analysis, Debra Hull is a story teller.  For more than 25 years, she has excelled at crafting stories, materials and experiences  to move people to trust and choose the business, service or person whom she is promoting.   Ms. Hull values relationships and enjoys building and keeping them.  As such, she is a team player, because she feels success is always greater when it's shared.  The tools Ms. Hull uses  are varied and include social media, advertising, events, promotions, videos, PR and writing.  Everything Ms. Hull fashions is created with the big picture and client goals in mind. She is responsible for increasing sales, producing targeted, professional video content, positioning brands, and leveraging successful PR into client trust, customer investment and sales.  Integrity is her trademark.

References

References Available Upon Request:

Dr. Asaf Yalif, Principal of Y Plastic, Reconstructive & Hand Surgery

Monica Hagewood, Chairman, Roswell Downtown Development Authority

Carmen Koehler, Best Self Atlanta Magazine

Katie Suhr-Staak,  Modern Luxury

Karen Cerrati, Principal, Landmark Advertising Agency, Hilton Head, SC

Linda L. Laughlin, Former Co-Owner, Practice Manager, Hilton Head Island Plastic Surgery, LLC

*Additional published writing samples are also available. 

Work History

2016present

Marketing Expert, Writer, Producer, Partner

Creative Matter: Smart. Video. Marketing.

100 million Internet users watch online video EACH day.*

Video content is an important part of a successful marketing plan.

Effective, professional video content should be affordable for small and mid-size businesses.

Welcome to Creative Matter.  Partners Debra Hull, and award-winning producer/director Ian Marceca, make video easy, effective and affordable. A subsidiary of Raider Films, Creative Matter excels at setting their clients apart with top shelf talent and state-of-the-art equipment at an affordable price point.

Sample of  Video Capability:  Raider Films Demo Reel

*18 Big Video Marketing Statistics & What They Mean for Your Business.

1992present

Sub-Specialty: Private Practice: Healthcare Marketing Consultant/Writer

Freelance Consultant

More than 25 years of specialization in private practice-oriented, healthcare marketing.  A sampling of specialties include plastic surgeons, facial plastic surgeons, internal medicine, neurology,  dermatology, medical spas, and more. Additionally Ms. Hull consults/ writes for agencies who desire a seasoned professional for their private practice clients/projects.  Sub-specialty in writing for the specialties  she represents.  Services include marketing analysis, branding, comprehensive marketing plans, social media, advertising, public relations, video production, events and staff training.

Apr 1992Present

Marketing Consultant, Public Relations , Events, Video Production

Freelance/Contract

For the past 25 years,  Ms. Hull has had the honor of working with both dynamic individuals and business entities.  One of her most valuable strengths is creating business relationships that endure.  Her responsibilities have included everything from drafting marketing plans and original ad campaigns, to achieving  placements in national media,  as well as creating submission packages that have resulted in awards for her clients.  She has worked with graphic artists and vendors to design logos and award-winning trade show booths, worked at health fairs,  voiced radio campaigns, and created signature events like  "The Tour for the Cure" to help with breast cancer awareness, while spotlighting a new real estate development; and "Bags of Blessing" for the Maloney Center which benefits Atlanta's Center for Self Sufficiency.  She is a dynamic speaker who shares her enthusiasm for building strong, personal relationships.  She has given presentations for the East Cobb Business Association, East Cobb Associates Referral Network, multiple real estate companies,  medical practices, contractors & developers.

 A brief list of past clients:

Hilton Head Plantation  Ad compilation

Wexford Plantation  Newsletter

Melrose Company  Newsletter for Daufuskie Island

Arts Center of Coastal Carolina:  Coordinator of the 2008 Celebrity Chef Fund-raising Event

Hilton Head Island Plastic Surgery: Marketing, Writing, Ads, Marketing plans, Events

Christian Golfers' Association : Wrote/produced a series of cable programs.

Architectural Building Systems:  Marketing/PR  Efforts resulted in placement in Delta Sky Magazine and Coastal Living Magazine and several awards. Events including several Architectural Tours and the featured house in the 2007 Atlanta Home Show.

Adelphia Cable Company: Wrote/produced commercials. Provided voice-overs.

Creative Kitchens: Marketing Plan, events, advertising

FACES Boutique: Marketing Plan, advertising

L'il Bugger Hugger Wearable Blankets: Developed logo, identity, marketing/tradeshow materials

Southern Lifestyles Realty: Logo development, marketing plan

Connie Bird:  Hilton Head/Bluffton Real Estate Symposium: Developed new logo

Genesis: Orlando-based Architectural Rendering Firm: Materials for trade show

Spirer Communications: Week-long Events Campaign for Hampton Pointe Development Launch

Louis Sterling Floor Coverings: Marketing/Advertising

Bob Raehn: Certified Distressed Property Expert:  PR, marketing, website copy, Eletter

Shine-On Art Agency:  project copywriter

The Cypress of Hilton Head Island and Charlotte : co-wrote and photographed Cypress Living

Hilton Head Christian Academy: Marketing, PR, events,  designed/photographed and wrote In the Loop Eletter.

Donna Chupurdy Design: Jewelry show at Saks Fifth Avenue, logo, designed/wrote marketing materials

Grace Community Church: produced :30 video commercial

Hall & Hull Architects: produced :30 video, architectural tours, ads, pitched stories for extensive coverage.

Cousino Construction Company: Designed, wrote marketing materials

Duchess Raehn,  PIanist: PR and CD design/development

Dunes Marketing Group: Wrote "Palmetto Previews" resort newspaper

Sheila Livingston, Interior Designer: PR/ads

Truffles Cafe: Copywriting for new menus

Bluffton School of Dance and Performing Arts: Developed new identity package/materials

May River Dermatology: Consulted on marketing plan/approach/branding

Dr. Nichols, HHI Physician,  practice branding and marketing materials

Northside Plastic Surgery:  Marketing Director

The Maloney Center for Facial Plastic Surgery: Marketing Director

Apr 1992Present

Freelance Writer

Professional Writer

Ms. Hull has enjoyed a prolific writing career which she has employed to support her client base in the retail, real estate, construction, education and medical fields.  She has written cover stories for CARE Magazine, Hilton Head Monthly Magazine and Coastal Sports and Wellness.  She was a Sunday feature writer for the Island Packet newspaper's Real Estate Section, and supplied features for the Hilton Head Home Builder's annual LowCountry Home  specialty magazine.  Ms. Hull wrote feature profiles for Pink Magazine and had additional feature assignments from Hilton Head Monthly Magazine and Savannah Magazine.  Specialties include plastic and reconstructive surgery.  She served as a ghost-writer and columnist for several publications for Dr. Robert A. Laughlin, the former owner of Hilton Head Island Plastic Surgery,  as well as writing/editing features for Dr. , Dr. Maloney, and Dr. Yalif  with placements in Best Self Magazine and Modern Luxury publications.  She has provided editorial copy to Jezebel magazine, The Atlantan, Best Self Atlanta Magazine, and Buckhaven & Perimeter North magazines as well.  She excels at writing  radio and video scripts,  website copy,  brochure/advertising copy, social media and blog postings, as well as press releases, ad campaigns, and internal marketing materials.  Ms. Hull designed, photographed, and wrote In the Loop, a monthly, online E-letter for Hilton Head Christian Academy.  Her feature stories have been showcased in Fellowship Christian School's magazine.  Ms. Hull also  photographed and co-wrote  The Cypress Times, an upscale magazine/newsletter, for retirement communities in Charlotte, NC,  and Hilton Head Island, SC.  She recently completed articles for Atlanta's newest magazine: Liz.

Aug 2013May 2015

Marketing & PR Director

The Maloney Center for Facial Plastic Surgery

In just five months time, Ms. Hull updated The Maloney Center's identity and brand,  and was responsible for the complete re-design of the website.  She also garnered additional awards for The Maloney Center.  Under her direction, Dr. Maloney was chosen by Atlantans as the "Best Plastic Surgeon,"  and "Best Facial Liposuction Surgeon," in Best Self Magazine and repeatedly named one of Atlanta's "Top Health & Beauty Experts" in The Atlantan. She was responsible for branding The Maloney Center's annual charity event, "Bags of Blessing" to benefit Atlanta's Center for Self Sufficiency and winning recognition for The Maloney Center team at the annual Moustache Dash Run to support men's health.  Ms. Hull also designed and launched the firm's first signature event,"Get Your Irish On."  She recently branded, wrote and produced the firm's "My Story," series of Real Patient Testimonials.  Ms. Hull secured "Trust Dale" certification for the firm, and has garnered recognition and editorial coverage in many Atlanta publications, as well as national pick-ups of the The Maloney Center's press releases.

Aug 2012Aug 2013

Marketing Director

Northside Facial Cosmetic Surgery

Ms. Hull handled the marketing, advertising and public relations for Dr. Mike Majmundar, the principal of  Northside Facial Cosmetic Surgery.   Dr. Majmundar was named 2011 and 2012 Top Doctor in Atlanta and a National Top Doctor by U.S. News and World Reports and Castle Connolly.  During Ms. Hull's  tenure, he was also named "Atlanta's Best" for Botox and Injectables by Jezebel magazine, a 2013 Atlanta and National Top Doctor, and won Plastic Surgery's Best for Customer Service.  Ms. Hull was responsible for updating the website design, refining the brand materials and best practices as well as over-seeing the re-design/updating  of the office spaces.  She also worked in conjunction with professionals to produce a practice video. Ms. Hull was responsible for targeted ad campaigns and implemented programs and events to drive business goals. Her efforts resulted in multiple features in  several magazines and publications as well as record-breaking attendance at practice events.

19901992

Marketing Consultant, Writer

Cerrati Marketing

Together with agency owner Karen Cerrati, Ms. Hull handled accounts in the real estate, retail and medical fields.  She wrote and produced commercials for the local cable company to support the firm's client base.  Ms. Hull wrote a health column for a local magazine, plastic surgery newsletter, and researched/wrote the resort newspaper "Palmetto Previews" for Palmetto Dunes Resort on Hilton Head Island.

19891990

Arts Center Consultant

Arts Center of Coastal Carolina

Ms. Hull was responsible for travelling to Washington, D.C. to lobby the National Endowment for the Arts on behalf of the (then) Self Family Arts Center on Hilton Head Island, SC.  She was responsible for identifying and providing introductory events to introduce Arts Center consultants to the Board of Directors.

19841989

Director of Marketing

Kigre, Inc., Hilton Head, South Carolina

Ms. Hull handled all marketing efforts for this international, solid-state laser manufacturer specializing in laser glass and OEM lasers for the military and private sectors.  She had her government security clearance and handled accounts at Hughes Aircraft Company, Lawrence Livermore National Laboratories, Sandia National Laboratory, the Naval Research Laboratory and a network of international representatives in countries including England, Australia, Japan, India, Taiwan, Finland, Singapore,  and South Korea.  She was responsible for trade show booth design, events, marketing materials,  public relations, and sales calls.

Education

Aug 1980May 1984

Bachelor of Arts in English and Bachelor of Science in Mass Communications

Miami University, Oxford, Ohio

Worked for the office of Alumni Affairs writing/editing.