Vice President, Business Development, Marketing & PR
Gillian Marto: Events of a Lifetime
Principal planning partner for the corporate, retail, medical and charitable arms of Events of a Lifetime.
Seasoned Marketing Executive Who Sees the Big Picture, Gets to the Heart when Writing, and Impacts the Bottom Line.
In the final analysis, Debra Hull is a story teller. For more than 25 years, she has excelled at crafting stories, materials and experiences to move people to trust and choose the business, service or person whom she is promoting. Ms. Hull values relationships and enjoys building and keeping them. As such, she is a team player, because she feels success is always greater when it's shared. The tools Ms. Hull uses are varied and include social media, advertising, events, promotions, videos, PR ,and writing. Everything Ms. Hull fashions is created with the big picture and client goals in mind. She is responsible for increasing sales, producing targeted, professional video content, positioning brands, and leveraging successful PR into client trust, customer investment and sales. Integrity is her trademark.
References Available Upon Request:
Dr. Asaf Yalif, Principal of Y Plastic, Reconstructive & Hand Surgery
Monica Hagewood, Chairman, Roswell Downtown Development Authority
Carmen Koehler, Vein Centers of America
Katie Suhr-Staak, Modern Luxury MLMD Publisher
Karen Cerrati, Principal, Landmark Advertising Agency, Hilton Head, SC
Linda L. Laughlin, Former Co-Owner, Practice Manager, Hilton Head Island Plastic Surgery, LLC
*Additional published writing samples are also available. ( Please note, some of the links to the visuals of my work are no longer in use. I am happy to provide samples.
Principal planning partner for the corporate, retail, medical and charitable arms of Events of a Lifetime.
More than 25 years of specialization in private practice-oriented, healthcare marketing. A sampling of specialties include plastic surgeons, facial plastic surgeons, internal medicine, neurology, dermatology, cosmetic dentists, medical spas, and more. Additionally Ms. Hull consults/ writes for agencies who desire a seasoned professional for their private practice clients/projects. Sub-specialty in writing for the specialties she represents. Services include marketing analysis, branding, comprehensive marketing plans, social media, advertising, public relations, video production, events and staff training.
For the past 25 years, Ms. Hull has had the honor of working with both dynamic individuals and business entities. One of her most valuable strengths is creating business relationships that endure. Her responsibilities have included everything from drafting marketing plans and original ad campaigns, to achieving placements in national media, as well as creating submission packages that have resulted in awards for her clients. She has worked with graphic artists and vendors to design logos and award-winning trade show booths, worked at health fairs, voiced radio campaigns, and created signature events like "The Tour for the Cure" to help with breast cancer awareness, while spotlighting a new real estate development; and "Bags of Blessing" for the Maloney Center which benefits Atlanta's Center for Self Sufficiency. She is a dynamic speaker who shares her enthusiasm for building strong, personal relationships. She has given presentations for the East Cobb Business Association, East Cobb Associates Referral Network, multiple real estate companies, medical practices, contractors & developers.
A brief list of past clients:
Hilton Head Plantation Ad compilation
Wexford Plantation Newsletter
Melrose Company Newsletter for Daufuskie Island
Arts Center of Coastal Carolina: Coordinator of the 2008 Celebrity Chef Fund-raising Event
Hilton Head Island Plastic Surgery: Marketing, Writing, Ads, Marketing plans, Events
Christian Golfers' Association : Wrote/produced a series of cable programs.
Architectural Building Systems: Marketing/PR Efforts resulted in placement in Delta Sky Magazine and Coastal Living Magazine and several awards. Events including several Architectural Tours and the featured house in the 2007 Atlanta Home Show.
Adelphia Cable Company: Wrote/produced commercials. Provided voice-overs.
Creative Kitchens: Marketing Plan, events, advertising
FACES Boutique: Marketing Plan, advertising
L'il Bugger Hugger Wearable Blankets: Developed logo, identity, marketing/tradeshow materials
Southern Lifestyles Realty: Logo development, marketing plan
Connie Bird: Hilton Head/Bluffton Real Estate Symposium: Developed new logo
Genesis: Orlando-based Architectural Rendering Firm: Materials for trade show
Spirer Communications: Week-long Events Campaign for Hampton Pointe Development Launch
Louis Sterling Floor Coverings: Marketing/Advertising
Bob Raehn: Certified Distressed Property Expert: PR, marketing, website copy, Eletter
Shine-On Art Agency: project copywriter
The Cypress of Hilton Head Island and Charlotte : co-wrote and photographed Cypress Living
Hilton Head Christian Academy: Marketing, PR, events, designed/photographed and wrote In the Loop Eletter.
Donna Chupurdy Design: Jewelry show at Saks Fifth Avenue, logo, designed/wrote marketing materials
Grace Community Church: produced :30 video commercial
Hall & Hull Architects: produced :30 video, architectural tours, ads, pitched stories for extensive coverage.
Cousino Construction Company: Designed, wrote marketing materials
Duchess Raehn, PIanist: PR and CD design/development
Dunes Marketing Group: Wrote "Palmetto Previews" resort newspaper
Sheila Livingston, Interior Designer: PR/ads
Truffles Cafe: Copywriting for new menus
Bluffton School of Dance and Performing Arts: Developed new identity package/materials
May River Dermatology: Consulted on marketing plan/approach/branding
Dr. Nichols, HHI Physician, practice branding and marketing materials
Northside Plastic Surgery: Marketing Director
The Maloney Center for Facial Plastic Surgery: Marketing Director
Y Plastic, Reconstructive & Hand Surgery: Marketing/PR/Events
Corporate Event Lead: Events of a Lifetime
Ms. Hull has enjoyed a prolific writing career which she has employed to support her client base in the retail, real estate, construction, education and medical fields. She has written cover stories for CARE Magazine, Hilton Head Monthly Magazine and Coastal Sports and Wellness. She was a Sunday feature writer for the Island Packet newspaper's Real Estate Section, and supplied features for the Hilton Head Home Builder's annual LowCountry Home specialty magazine. Ms. Hull wrote feature profiles for Pink Magazine and had additional feature assignments from Hilton Head Monthly Magazine and Savannah Magazine. Specialties include plastic and reconstructive surgery. She served as a ghost-writer and columnist for several publications for Dr. Robert A. Laughlin, the former owner of Hilton Head Island Plastic Surgery, as well as writing/editing features for Dr. Maloney, and Dr. Yalif with placements in Best Self Magazine and Modern Luxury publications. She has provided editorial copy to Jezebel magazine, The Atlantan, Best Self Atlanta Magazine, and Buckhaven & Perimeter North magazines as well. She excels at writing radio and video scripts, website copy, brochure/advertising copy, social media and blog postings, as well as press releases, ad campaigns, and internal marketing materials. Ms. Hull designed, photographed, and wrote In the Loop, a monthly, online E-letter for Hilton Head Christian Academy. Her feature stories have been showcased in Fellowship Christian School's magazine. Ms. Hull also photographed and co-wrote The Cypress Times, an upscale magazine/newsletter, for retirement communities in Charlotte, NC, and Hilton Head Island, SC. She recently completed articles for Atlanta's newest magazine: Liz
and has consulted for Roswell's Downtown Development Authority.
Responsible for re-branding Y Plastic Surgery's graphic package, design of new website, and design/opening of home office in Preston Ridge. Founded "Dr. Y Run's" charitable initiative with Atlanta's Pink Agenda (honoree at 2016 Gala), efforts resulted in Dr. Y being named 2017 Best Breast Surgeon and one of 2017's Up and Coming Atlantans.
In just five months time, Ms. Hull updated The Maloney Center's identity and brand, and was responsible for the complete re-design of the website. She also garnered additional awards for The Maloney Center. Under her direction, Dr. Maloney was chosen by Atlantans as the "Best Plastic Surgeon," and "Best Facial Liposuction Surgeon," in Best Self Magazine and repeatedly named one of Atlanta's "Top Health & Beauty Experts" in The Atlantan. She was responsible for branding The Maloney Center's annual charity event, "Bags of Blessing" to benefit Atlanta's Center for Self Sufficiency and winning recognition for The Maloney Center team at the annual Moustache Dash Run to support men's health. Ms. Hull also designed and launched the firm's first signature event,"Get Your Irish On." She recently branded, wrote and produced the firm's "My Story," series of Real Patient Testimonials. Ms. Hull secured "Trust Dale" certification for the firm, and has garnered recognition and editorial coverage in many Atlanta publications, as well as national pick-ups of the The Maloney Center's press releases.
Ms. Hull handled the marketing, advertising and public relations for Dr. Mike Majmundar, the principal of Northside Facial Cosmetic Surgery. Dr. Majmundar was named 2011 and 2012 Top Doctor in Atlanta and a National Top Doctor by U.S. News and World Reports and Castle Connolly. During Ms. Hull's tenure, he was also named "Atlanta's Best" for Botox and Injectables by Jezebel magazine, a 2013 Atlanta and National Top Doctor, and won Plastic Surgery's Best for Customer Service. Ms. Hull was responsible for updating the website design, refining the brand materials and best practices as well as over-seeing the re-design/updating of the office spaces. She also worked in conjunction with professionals to produce a practice video. Ms. Hull was responsible for targeted ad campaigns and implemented programs and events to drive business goals. Her efforts resulted in multiple features in several magazines and publications as well as record-breaking attendance at practice events.
Together with agency owner Karen Cerrati, Ms. Hull handled accounts in the real estate, retail and medical fields. She wrote and produced commercials for the local cable company to support the firm's client base. Ms. Hull wrote a health column for a local magazine, plastic surgery newsletter, and researched/wrote the resort newspaper "Palmetto Previews" for Palmetto Dunes Resort on Hilton Head Island.
Ms. Hull was responsible for traveling to Washington, D.C. to lobby the National Endowment for the Arts on behalf of the (then) Self Family Arts Center on Hilton Head Island, SC. She identified and provided introductory events to introduce Arts Center consultants to the Board of Directors. She coordinated the Center's Celebrity Chef event, one of the organization's biggest fundraisers, featuring Beard award-winners from around the globe.
Ms. Hull handled all marketing efforts for this international, solid-state laser manufacturer specializing in laser glass and OEM lasers for the military and private sectors. She had her government security clearance and handled accounts at Hughes Aircraft Company, Lawrence Livermore National Laboratories, Sandia National Laboratory, the Naval Research Laboratory and a network of international representatives in countries including England, Australia, Japan, India, Taiwan, Finland, Singapore, and South Korea. She was responsible for trade show booth design, events, marketing materials, public relations, and sales calls.
Worked for the office of Alumni Affairs writing/editing.