Debora Weber

Debora Weber

Summary

Communications professional with expertise in web design, content management and print, leading the internet strategic initiatives for one of the schools of the University of Pennsylvania. Achieved success collaborating with all levels of the organization to deliver expected outcomes. Particular expertise includes:•    Project management and design.•    Online communication strategies utilizing new media.•    Usability, training and customer service.

Work History

Work History
Apr 2012 - Present

Web Manager

Drexel University Goodwin/School of Education
  • Oversee all aspects of the web presence for the Goodwin College of Professional Studies and the School of Education utilizing RSS, XML, and PHP markup languages.
  • As a member of the marketing team, collaborate with marketing and University Communications on advertising efforts to increase student enrollment via the web site.
  • Improve search engine optimization and usability.
  • Develop and maintain future and current web site.
  • Conduct usabillity tests and collaborate with team to build information architecture.
  • Produce web analytics reports.
  • Build and edit forms.
Nov 2009 - Apr 2012

Web Administrator

Drexel University College of Nursing and Health Professions
  • Develop, maintain Internet/intranet web sites for client groups;organize large quantities of information.
  • Utilize primarily Web-based publishing technologies.
  • Design layouts that adhere to the clients' aesthetic and organizational needs, follow the rules of good UI design, and are standards-compliant.  
  • Collaborate on social media initiatives,Twitter and Facebook.
  • Produce videos and post to web.
  • Retrieve data, analyze statistics and produce reports. Work with vendors.
  • Report on performance of the web site, including traffic statistics and performance.
Jan 2001 - Nov 2009

Electronic Publisher, Sr. Training Specialist and Content Coordinator

http://www.vet.upenn.edu, http://www.med.upenn.edu

School of Veterinary Medicine

Web Content Coordinator; Oct. 2006 - Present.

  • Manage multiple projects and understand the "big picture" regarding communications.
  • Coordinate organization and communication for 1500 page web site redesign and installation of content management system for two campuses and two hospitals.
  • Create web banners, web pages and print materials.
  • Design content for touch-screen electronic kiosk.
  • Conduct usability testing.
  • Produce multimedia web slide shows and video.
  • Launch social networking web sites.

School of Medicine Office of Human Research

Sr. Training Specialist; Oct. 2005 - Oct. 2006.

  • Coordinate speaker series for continuing medical education, includes public speaking.
  • Redesign web site.
  • Create online tools, interfacing with programmer.
  • Develop prototype for online training.

School of Medicine Information Services

Electronic Publisher; Jan. 2001 - Oct. 2005.

  • Coordinate electronic publishing projects.
  • Design and develop over twenty Penn Med web sites.
  • Create branding and web identity.
  • Information architecture planning for interactive web projects, interfacing with programmers.
  • Conduct training for clients.
  • Utilize W3C standards and cross-browser compatibility.
Apr 2000 - Dec 2000

Publications Coordinator and Web Master

Arcadia University Center for Education Abroad
  • Take active control of all aspects of publication of study abroad catalogs with tight deadline.
  • Successfully deliver catalogs for fall recruitment fairs.
  • Update web site.
  • Create and place web and print advertising.

(Temporary employment for a maternity leave.)

Dec 1996 - Apr 2000

Graphic Designer and Illustrator

Campbell's Soup Company
  • Create graphics for packaging field.
  • Produce illustrations for marketing focus groups.
  • Produce prototypes for new products.
  • Illustrate famous cartoon character, "Vlasik Stork" for in-store display.

Education

Education

B.A., Cum Laude

http://www.lec.edu

Liberal arts education; Studied abroad at Oxford University at the Ruskin School.

Skills

Skills

Microsoft SharePoint

Social Networking and Stats

 Web 2.0 social networking: •  Facebook •  Twitter •  TwitPic •  Flickr •  My Space •  Digg   Stats: Urchin  

Web Design and Development

•  Dreamweaver, HTML, XHTML, CSS2, FTP, Adobe Acrobat, CVS •  Web 2.0: Blogs, Wikis •  Search engine optimization  

Multimedia

iMovie - Create short movies posted to YouTube and Viddler; Create short films for animatics installation "The Living Wall" at the School of Veterinary Medicine for use with a content management system.   Web - Insert video code into HTML; Using Photoshop, create slide shows for virtual tours and post them to web pages for departmental web sites.   Flash - Construction of a distance learning course for continuing medical education for the Office of Human Research at Penn; Create animated gifs.      

Graphic Design and Office Skills

•    Photoshop, Illustrator, FreeHand, Quark Xpress, InDesign •    Microsoft Word, Excel, PowerPoint, Atlas