Download PDF

Deborah Parker

Designer, creative mind, mixed with analytics to drive marketing results

Work experience

February 2014Present

Director of Marketing

TCGRx (The Chudy Group, LLC)

TCGRx is a provider of technology-driven pharmacy automation and work flow solutions for long-term care, retail, central fill, nutraceutical and hospital settings.

Annual budgeting of $2M+

Project managed upwards of 70+ projects at a time being facilitated both in-house and with a design agency

CRM management and system administration

Data analyzation for customer segmentation

Advertising – print, web, AdWords, eNewsletters with key partnerships

Designed full retail store marketing support for customers – turn-key solution to eliminate the need of design/printer

Website function – flow, design, execution in conjunction with agency resources (www.TCGRx.com)

Designed new box product line for pouch products to be dispensed that addressed concern dispensing with current design, dropped cost of new product more than 60%, still offering semi- and complete customization for customers

Social media (Facebook, YouTube, Twitter, Google+, LinkedIn)

SEO strategy – determining keywords and incorporating copy to comply with browser regulations

Trade show coordination, registration, logistics, booth design, crate build for products, pre-show/post-show advertising/eblasts to drive booth traffic

Full product launch support - initial meetings with product managers and engineering for software branding, hardware branding, initial marketing strategy, go-to-market execution, identify all supporting materials required for launch based non product, execute digital surveys to obtain market research to help product managers write key requirements for engineering execution

Maintain the TCGRx brand image - web, print, product software/hardware, industry articles, trade shows, advertising
Write, mock-up, direct 8 videos over 4 year period

Devised sales promotions and pricing for overstock to drive additional business to meet inside and outside rep quota

Former acting authority for Inside Sales – team of 6. Set quotas, train, support, customer intervention to close deals, resolve customer concerns. 86% team quota met in 2017.

Manage 8 direct reports, design agency staff, 4 printers, and trade show exhibit staff

Nov 2009Feb 2014

Marketing Designer, Print and Web Media

Kenall Manufacturing

Manufacturer of specialized lighting products for both commercial and industrial applications. With over $60 million in sales, Kenall is well known in the lighting industry for customized products to fit any requirement, from healthcare and cleanroom containment to extremely durable, vandal-proof security detention lighting. One of top three manufacturers in the US and Canada for correctional/security detention lighting.   First full time designer hired to organize digital media library,  and coordinate all printed and web media within the organization. Role molded into becoming responsible for brand continuity and redesign of brand identity, maintaining all web-related information and website, and key liaison between engineering and marketing departments.

  • Spearheaded the complete redesign of Kenall’s corporate website (launching May 2012). Project managed timeline, provided design concepts to be implemented by outside web developer, gathered all necessary files to be used within site (images, literature, engineering files), directed CSS design for developer, maintained project timelines, coordinated multiple internal and external sources, in charge of multiple meetings involving the President, Vice Presidents, Directors and department heads to establish overall look, usability, and obtain approvals for design and wireframes from all stakeholders.
  • Orchestrated alpha and beta user testing for redesigned website, reporting errors back to developer, and making edits in the Product Information Management system (PIM) and CMS (Titan).
  • Organized digital media library – compiling all photographs, engineering drawings, developing naming convention from 3 external backup drives and 3 Mac-based computers archived from previous 10+ years. Determined logical naming convention for all file types, organization of file structure, and trained all Marketing employees on theory of development to ensure correct usage moving forward.
  • Developed new procedures for literature design, utilizing InDesign and file linkage to make automatic updates within books created, reducing the number of updates required, and amount of duplicate work.
  • Designed all HTML e-mails to field agents and tradeshow attendees, re-designed HTML template to match new branding. In charge of web analytics using Google to generate reports for Director, and analyzing reports to help drive new design of website, enhancing overall user experience.
  • Coordinated all web development work with outside contractor to execute design changes as required to existing website and help with transition to new site functionality.   
  • Suggested cost-saving initiatives for producing print media as digital PDF’s and creating interactive PDF’s for all web customers. Investigated more efficient ways of saving files and creative interactive files.
  • Pursued outside software training in order to keep design work in-house versus using outside contractors to maintain budget.
  • Worked hand-in-hand with engineering to design new product launch materials – specification sheets, brochures, product selection guides, installation sheets, tradeshow booth graphics, agent meeting materials, agent sample kits, sell sheets and social media/web-related content.
  • Charged with training all employees in the department on procedures of Marketing, product knowledge, software applications, as well as delegating workload for web and print. Became mentor to our summer interns (3), to teach them about Kenall, the lighting industry, design and marketing.
  • Attended multiple IES (Illuminating Engineering Society) training events to become certified in introductory lighting, including IES standards for lighting, creating polar plots, interpreting lighting reports, lighting design
Nov 2006Nov 2008

Graphic Designer Level II

General Binding Corp./ACCO Brands

Head designer in charge of Brand Image Solutions® program designs, to develop corporate identities across GBC’s specialized products. In charge of copy writing and editing all print and web pieces such as brochures, catalogs, sell sheets, product packaging, and e-mail deployments.

  • Developed Keystone Design Services driving $500,000 in sales of customized orders in 2007/2008
  • Designed e-mails sent to 64,000 customers on monthly basis to drive web orders and reduce costs
  • Pursued new print vendors for a print project which resulted in $5,000 cost savings
  • Contacted print vendors to acquire multiple quotes on all printing materials to ensure budgets met
  • Maintained all materials brand compliant within the GBC brand as well as ACCO Brands Corporation
  • Refined strategies for print, web and tradeshow needs to ensure cohesive look across all media
  • Collaborated with marketing team to create tradeshow backdrops, table skirts, kiosks and on-site materials for
  • universal shows, reducing production costs by upwards of $15,000
  • Retained relationships with outside sales to develop BIS design programs and drive program business, resulting in single $200,000 order for 2007
  • Collaborated with design team to create sample B2C customer shopping experience for Staples, Inc. resulting in $15mm contract
Apr 2003Nov 2006

Graphic Designer

Quill Corporation/Staples Inc.

Combined elements from existing page documents to create hard-hitting promotional presentations that combined appropriate copy and graphic design in production environment. Analyzed, organized and assembled page information with input from Merchandising and Marketing teams.

  • Used electronic desktop publishing software to manipulate existing page layouts to fit monthly print catalogs and flyers
  • Used workflow management software (QDMS) to resolve deadline issues, maintain print press dates
  • Worked with Marketing to develop new look of catalogs and flyers to promote new products and promotions
  • “Champion” for assigned efforts creating document templates, style sheets and art devices with input from Creative Services, Copywriters and Marketing to lessen page assembly time and meet printer deadlines
  • Distributed work to other artists assigned to effort, ensuring deadlines met, and pages assembled to fit templates
  • Represented production staff on assigned market niche teams, exchanged relevant information between team and production team
Apr 2001Apr 2003

GIZA Specialist

Quill Corporation/Staples Inc.

Designed small to large office space layouts using GIZA 20/20. Fulfilled catalog and swatch requests from customers.

  • Assisted Furniture Specialists with customer space plans on-site, to create a 3D design of proposed office layout to help customers visualize new office space
  • Proposed space plans and executed sales above $50,000 on 4 occasions in 2 years
  • Designed space plan for OSHA's new training facility – $90,000 order
  • Developed, organized and inventoried swatch library, to allow Sales Specialists to find needed swatches, mail to customers to make color decision easier
  • Assisted department administrative assistant with GoldMine, end of month costs, coordinated vendor trainings, created spreadsheets and faxed large volume quotes
  • Executed live chat requests on company website to determine customer’s space planning needs
Jul 1999Oct 2000

Graphic/Textile Designer

Jupiter Sportswear
  • Designed textile fabric using U4ia software on a Unix platform to develop intricate jacquards, plaids, stripes, floral used in junior’s, men’s and women’s clothing lines
  • Created logos, embroideries and screen prints, one design for JC Penney's featured on Friends on NBC
  • Composed presentation boards for quarterly circle meetings, resulting in new fashion orders of $100,000 or more
  • Implemented filing system and electronic handling of orders and monitored paperwork for vendor-to-client products. Vendors located internationally in Japan, Taiwan, Mexico and China.

Education

Sep 1999Present

Associates of Applied Arts

Art Institute
Sep 1994May 1996

Barton College