Work History

Work History

Project Manager/Owner


I created DelphicMedia to enhance the entrepreneurial marketing efforts of small businesses. It keeps my mind sharp and facilitates keeping abreast of new technologies and cutting-edge networks.- Create HTML/CSS email templates and deploy email campaigns- Provide online and integrated media marketing strategies for small businesses - Devised SEO strategies and managed editorial content- Created exclusive content for social media including e-mail newsletter, blogs, postcards, Facebook and Twitter- Conducted classes in Web 2.0 and social media for small business entrepreneurs

Aug 2010 - Present

Web Project Manager

Parsons-Meares, Ltd.

Parsons-Meares constructs made-to-order costumes for stage, film, dance, and opera.  The workroom created most of the amazing costumes for Spiderman the Musical. If you have ever seen, Lion King, Phantom, Wicked, Shrek, The New York City Ballet, Disney on Ice, or The Rockettes,  you will have seen costumes that were constructed by Parsons-Meares. I am currently working with web developers to create original content and secure permissions release for images to be displayed at the forthcoming website.

Feb 2000 - Jan 2008

E-Newsletter Manager/Assistant Web Manager

HarperCollins Publishers

While working in the Internet Development Group, I owned all aspects of e-mail newsletter and e-marketing campaigns. This included scheduling, scoping, strategizing, content development, editorial reviews, design, and statistical analysis. Responsibilities extended to: hard coding e-mails, creating templates, (HTML/CSS), interpreting and reporting on statistical analysis of all e-mail campaigns, segmenting databases in order to increase response rate, targeting specific audiences, and serving as technical liaise with vendor. Teamed with designers and Managing editors, to create brand awareness and campaign guidelines to ensure that our global studios executed all campaigns consistently across multiple platforms and continents.

- I managed vendor evaluation project for new e-mail campaign management software with Epsilon Interactive- Facilitated the creative development and production process for international E-newsletter campaigns in our Canadian and Australian offices.

- Maintained several key sections of via CMS, web project management, graphic design, and HTML coding

- Coordinated daily with online marketing managers, editors, the IT team, legal, and our VP of Global Marketing to establish campaign goals, functional definition, creative guidance, audience definition, schedules, and performance metrics- Ensured timely delivery, follow-up, and implementation of updates to our delivery system to guarantee strategic technologies were in place Sourced and managed copywriters, designers, developers, and photographers. Provided production oversight, quality control, and established brand standards to ensure consistent messaging/tone across platforms


  • Demonstrated personal initiative and knowledge of new technology trends that led to the creation of this position.
  • Conducted strategic marketing research that resulted in electronic focus groups to identify trends
  • E-newsletters were responsible for an average 33% increase in all HarperCollins Web site traffic

E-mail subscribers increased across 20 channels from 4000 to 467,000 upon my departure with increased average email response rates from 2-3% to 6%. I also contributed to the documentation of best practices and processes and continuously found ways to improve the quality of services.



Duel Citizenship

Immigration Naturalization