Deborah Lillis

Deborah Lillis

Sales & Marketing Specialist

  • 66 Chorley Road  Standish Wigan WN12SS

Work History

Work History

Sub-contracting

Jan 2004 - Jan 2016

Sales & Marketing Consultant

Recent projects completed:-

2015 – High Security & Technology Products Manufacturer - supplying the latest security technology products to clients such as NHS, Psychiatric Hospitals, HM Prison Service, UK Immigration, Ministry of Justice, Premier Football Stadiums.  Worked alongside the Board of Directors & was instrumental in achieving an additional £2m sales growth in 12 months. I did this by researching & identifying new market sectors & new products to sell. Wrote a new marketing, sales and digital strategy. Trained staff in Sales & Key Account Management. Re-designed all sales & marketing literature.

2013 – 2014 – Automotive Wheel Manufacturer - supplying wheels for HGV’s, Coaches, Buses & Commercial Vehicles. Clients include Pirelli, Stage Coach, Arriva, Dunlop, ATS.  Worked alongside the Board of Directors & was instrumental in achieving an additional £2.4m of sales in one year. I did this by researching the clients markets, its 100+ products & then implementing a new marketing, sales & digital strategy.  Trained, coached & worked alongside the Sales & Marketing Team. Designed and built 4 new websites.

2012-2013 - Civil Engineering Company – supplying Civil Engineers to support various major infrastructure sectors. Clients include Network Rail, United Utilities, Manchester Airports Group, Carillion, Kier, Mitie, Amey. Worked alongside the Board of Directors to help this client start from a zero turnover. Created 2 new brands, numerous sales brochures, company literature, business cards & employee hand-out packs. Wrote a new marketing & digital strategy. Designed & built 2 web sites, managed & built up various social media platforms. Handled all Press campaigns & wrote & distributed numerous Press Releases. Client is now part of £162m group.

Projects Prior to 2012

Multi-National Veterinary & Pharmaceutical Company manufacturing and distributing Veterinary and medical products worldwide. Researched & Re-designed a number of branded "over the counter" FMCG products and their respective packaging. Products then launched into Boots, Tesco's & Asda. Designed a new website which linked to a database of 3000 vetinary products.

FM - Facilities Management Company supplying FM services to hospitals, primary care trusts, retail outlets & businesses. Developed a completely new business strategy. Re trained the existing sales team, whilst reinforcing and recruiting for new sales personnel. Increased sales growth by 45%. Profit levels up from 25% to 36%.

Patient Handling Equipment Company also providing complete interior design services. Clients such as Meridian, Four Seasons, Lifestyle, Westminster and Priory. Completely reviewed the overall sales, business and marketing strategy. Produced and developed a comprehensive marketing strategy, key account system and sales strategy for the group. Represented the client at exhibitions pitching for new business from Surgeons, Corporate Healthcare companies and the NHS.

Charter Solutions Ltd

Mar 2004 - Aug 2004

UK Business Development & Marketing Consultant

Marketing Sales & Business Consultants

Provided strategic marketing & consultancy services to businesses located across Wales whilst selling Government funded programmes such as “Fit To Win” and “Winning Business”.

Key areas of achievement:

  • Provided strategic marketing advice to numerous businesses, including brand names such as Laura Ashley, AAH Pharamceuticals & Calypso Drinks which resulted in millions of pounds of new sales revenues spread across various market sectors;

Bolton University

Jan 2003 - Feb 2004

Marketing Manager

Business Research Division

12 month interim marketing project to strategically develop and implement a marketing and growth strategy for a large multi-discipline training organisation known as Alliance Learning.

Key areas of achievement:     

  • Developed a 2-year strategic marketing plan & conducted invaluable market research which maximised new business opportunities and improved sales growth when tendering for public funding & Apprenticeships.

Medacs Healthcare

Aug 2000 - Dec 2002

UK Projects & Business Development Manager

Medical & Healthcare Recruitment Company

Main role was to manage existing Healthcare Estates, bring in new clinical business & improve operational efficiencies.

Key areas of achievement:

  • Successful acquisition of £5 million tender with Scottish Prison Service. Together with many smaller tender wins for UK Immigration.
  • Management and co-ordination of internal staff; the documentation to meet tender requirements, as well as specific project assignments (up to £5m).
  • Comprehensive Estate reviews putting forward new business objectives to improve efficiencies and streamline running costs.

Health Contracting Initiatives Ltd

Mar 1998 - Jul 2000

UK Marketing & Business Development Manager

Cosmetic & Ophthalmic Surgery Company

As part of a cross-functional team, I developed & managed business from PCT’s & NHS Authorities within the commercial, public and private sectors.

Key areas of achievement:-

  • Marketing campaigns and brand awareness programmes via nationwide media such as: Cosmopolitan, Marie Claire, Daily Mail, Times, Sun, radio & National TV.
  • Conducted market research to identify new areas of business growth which resulted in securing many NHS surgery initiative contracts;
  • Management & co-ordination of all General Surgery Initiatives (varicose vein removal, hernia repairs, cataract removal, medical scans etc). Everything from patient care to clinical bookings with Anaesthetists & Surgeons & ensuring all financial targets were met.

Simply Health

Mar 1992 - Feb 1998

National Account Manager

Medical Equipment Supplier

Key areas of achievement:-

  • Brought together a customer services team which recognised individual skills and attributes (utilising the Margerison McCann management profile system). This further enhanced company growth by 26%
  • Compiled marketing campaigns across the UK in magazines & national press, including organising & attending Exhibitions.

SKILLS

Skills

Digital Marketing & Sales Strategy

Business Development

Marketing Campaigns

Project & Financial Management

Brand Management

Social Media Marketing

EDUCATION

2015 Approved Trainer & Coach for the Business Growth Service


2003 Chartered Institute of Marketing (CIM) Diploma in Marketing


2002 Higher Diploma in Employment Law


1999 MBA Business Management & Marketing


1997 Degree Anatomy & Physiology


1996 Higher Diploma in Reflexology, Aromatherapy & Sports Massage


BRANDS

PIRELLI
LAURA ASHLEY
CALYPSO DRINKS
AAH
DUNLOP
NETWORK RAIL
STAGE COACH
ARRIVA
CONTINENTAL
BOOTS
CARILLION
TESCO'S


SECTOR EXPERIENCE

NHS
MEDICAL
CONSTRUCTION
HEALTHCARE
SECURITY
PRISON SERVICE
TECHNOLOGY
IMMIGRATION
RETAIL
FMCG
RAIL
FM
EDUCATION
B2B & B2C
STADIUMS
CIVIL ENGINEERING



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