Debobrata Hembram

Debobrata Hembram

MBA - IIM Kozhikode with 7.5 years of experience in B2B Marketing and Branding

Work History

Work History
Aug 2012 - Dec 2014

Marketing Lead - APAC

Aon Hewitt
  • Marketing Strategy - Lead the marketing function for Aon Hewitt HR BPO business for the Asia Pacific region
  • Awareness and Demand Generation - Ideate and execute campaigns focused on fueling business pipeline while leveraging both online and offline channels. 
  • Branding - Leverage the partnership with Manchester United to drive corporate brand campaigns at a regional level. 
  • Sales Enablement and Custodian of all marketing collateral for the business
  • Talent Marketing - Work with the Talent team to position Aon as an employer of choice in the India market.

Jan 2010 - Jun 2012

Associate Manager - Brand Office

HCL Technologies
  • Strategize, Plan and Promote "Employees First, Customers Second" as an effective brand identity for HCL Technologies
  • Managed “The Employee First effect”  campaign - An online brand video campaign focusing on both internal and external audience to drive brand awareness for HCL Technologies (Won the 2012 W³ AWARD –in the category Online Video - Branding)
  • Managed “Employees First, Customers Second” Book campaign, a key brand asset to drive awareness for HCL Technologies by leveraging the book as means to drive awareness across multiple geographies. The book was a bestseller in the business category in key markets
Jan 2007 - Dec 2009

Business Marketing - Media and Entertainment (M&E)

HCL Technologies
  • Planning, Launching and Governance of campaigns for the M&E vertical leveraging multiple channels including webinars, events, whitepapers and podcasts. Created a pipeline of USD 25 Million from the Digital and Beyond campaign
  • Service Articulation Custodian - Created the Consumer 1o1 positioning and GTM for the Telecom, Media, Entertainment and Retail business 
  • Large opportunity support and differentiation - Research and provide creative inputs for differentiated positioning for deals > USD 10 mn
  • Thought Leadership - Creating thought leadership collateral in conjunction with the solution and delivery teams, while making the category visible to analysts, media and customers
  • Moderating strategy workshops with the business leadership
May 2005 - Feb 2006

Management Trainee

Metlife India Insurance
  • Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
  • Ensure maximum customer satisfaction and achieving delivery and quality norms

Education

Education
Jul 2003 - Mar 2005

MBA Marketing

IIM Kozhikode
Jun 2000 - Jul 2003

Bachelor in Commerce

St Xavier's , Ranchi

Skills

Skills