Created successful lead generation campaigns: Consistently delivered marketing assets to the SalesForce operations team in a deadline driven environment. Planned and completed multiple projects in each campaign, including html emails, web banners, landing pages, flash animated banners and animated gif online ads.
Managed corporate brand continuity: Maintained brand guideline adherence across all marketing communications throughout several mergers, buyouts and re-branding campaigns. Worked with team members as well as global partners across all business lines to maintain a consistent Skillsoft brand “look and feel” for all creative.
Developed and executed event promotions: Created graphic/web/media deliverables for Skillsoft's user conferences and online events from conception through final production. Conveyed product knowledge and technology concepts in a visually compelling way. Assets included email campaigns, presentations, website design, collateral and trade show graphics.
Designed internal and external websites: Created workflows, wire frames, mockups and prototypes of website designs, landing pages, intranets and community sites. Created digital designs to be used by the web development team. Wrote and edited content for the web. Assisted other teams in the process of planning a website. Participated in campaign planning.
Skillsoft is a leading SaaS provider of on-demand training and elearning solutions for global enterprises, government and education agencies, and small to medium-sized businesses. Skillsoft serves over 5,000 customers and more than 13 million users around the world.