Dean is a sales and marketing expert specializing in the promotion of value added commercial building product systems. He has excelled in key roles as sales, sales manager, and vice-president of sales and marketing for several influential building material and construction related service firms.

He keenly understands the dynamics of the construction business, and has used his skills to promote, sell, and lead product and market opportunity expansion across the country. Dean has an entrepreneurial spirit, and excels at leading individuals and teams to success. His leadership style integrates the sometimes separate silos of sales and marketing to a mutually beneficial outcome for the team, company, and clients.

Areas of Expertise
  • Relationship Selling
  • Sales Management and Leadership
  • Training and Presenting
  • Business Plan and Client Management

Work History

Work History
2006 - Present

District Sales Manager

CENTRIA Architectural Systems

·        Increase preferred specification positions with architects through AIA Continuing Education programs, consultative selling, and relationship building.

·        Developed territory sales plan to capitalize on limited Florida and Dade County approved products, and planned expansion of additional code approved products, while increasing year over year sales.

·        Multiple year President's Club award recipient.

2004 - 2006

Area Sales Manager, Architectural Metal Systems

American Buildings Company, a NUCOR Company

The Architectural Metal Systems (AMS) business unit of American Buildings Company hired Dean to expand the reach of the company through the existing customer base and by gaining new customers.

Dean re-gained customer trust of AMS within the contracting community, and broadened its exposure within the architectural community. Through an aggressive architectural Continuing Education program, a retrofit roofing focus, and architectural specification strategies; the result was an increase of 383% over previous year sales, and laid the foundation for continued company success.

· Turn around position - increased previous year sales revenue by 383% in the first year.

· Re-legitimizing the company position with its dealer network and architectural community; developed the base for continued successful sales volume.

2003 - 2004

General Manager

Morton Buildings

Morton Buildings desired to expand their near national presence ($300MM)  to include the west coast of the United States. Dean Kauthen was brought on board because of a highly successful track record of doing a similar expansion for a competitor.

The task was to develop a business plan, and expand into the greenfield markets of the west coast. Dean wrote and executed a business plan, launched a demographic based marketing campaign which resulted in hundreds of leads, and set up a California based sales team.

The result was over $300,000 of sales, and over $1 million of quoted backlog in a 4 month period.

·        Led sales and marketing efforts to achieve more than $300,000 of sales in 4 months, and over $1 million in quoted backlog.

·        Developed, authored, and implemented western expansion business plan.

·        Created a direct mail drip campaign to the target demographic in California. Directed art, mail piece, and pricing structure efforts with respective departments.

2001 - 2003

Senior Account Manager

Owens Corning

Owens Corning had a unique challenge in distributing a new product line that they acquired from Vail Metals. MiraVista was a high-end metal roofing line that included standing seam metal roofing, and steel & copper shingles.

The challenge was to grow the business in a way that respected the strong existing distribution network, but to include a product line that had been historically represented by competing metal roofing manufacturers.

By incorporating "pull-through" selling strategies, distribution training of the product line, easy to use Excel estimating and point-of purchase worksheets, and product reference cards, Dean was able to achieve 116% of forecasted sales of MiraVista in the first year.

Additionally, Dean generated $5 million in new sales of commodity metal products in a 12-month period by developing relationships with principals of key one and two-step distribution accounts.

  • Generated $5 million in new business in a 12-month period.
  • Achieved 116% of forecast sales of new architectural metal roofing product in first year.
1997 - 2000

Vice President

Cleary Building Corp

Dean brought the skills developed in the field to the corporate office and the entire company.  He led with a pro-sales leadership style and affected company policy to increase sales and to improve morale. Dean implemented across the board sales training changes to better prepare new salespeople for effective and profitable field service.

·        Managed and coached a sales team consisting of 120 company and independent sales people, 10 region managers, and an inside order processing and marketing team.

·        Rebranded complete line of literature and sales support collateral.

·      Managed Brand Image and Strategy.

·        Developed and delivered sales training content. Conducted “train the trainer” events for Region Managers.

1990 - 1997

Sales Manager

Cleary Building Corp

Region Manager of the Year for 3 consecutive years. Consistently developed the top performing sales and production offices in the company.

The challenge was to reduce historically high turnover, and increase company sales. Dean combined a progressive training program which included technical training, basic and advanced sales techniques training, and on-going coaching. His “Fast Start” training system included technical training with a ride along and sign-off procedure.

Under Dean's leadership as Region Manager and Vice-President of Western Operations, his salespeople consistently out-performed their counterparts in both overall individual income and company profitability.

· Expanded business operations throughout the western United States, successfully opened 12 new branch locations, growing sales revenue in a new territory to establish a $11.5 million base.

· Reduced sales person turnover by 35%, and increased overall company profitability.

· Over 2,000 in-home sales presentations.

1988 - 1990

Sales Engineer

Ceco Corporation

·        Project Engineer on high-rise construction projects throughout the Chicago metropolitan area. Recognized by client general contractors for bringing projects in on time and under budget.

·        Documented entire construction service sequence for use as a sales tool for educating architects and contractors.

1982 - 1985


US Army - Europe
  • Nuclear Biological Chemical Specialist
  • Protection Service Detail (PSD) team member
  • Top-Secret Security Clearance




Email Marketing. Constant Contact Business Partner. Campaign strategy, and email creation. Website Development. Uses WordPress as a Content Management System (CMS) platform. Skills include portal development, ftp, hosting, email marketing. Coordinate online and offline marketing efforts - funneling leads into the closing process. Social Media. LinkedIn, Twitter, etc. Constant Contact Expert.


Over 2,000 In-Home Sales Presentations, and 2,500 + Business to Business Sales Presentations. Sales Experience Includes: Advertising, Building Materials, Construction Services, Real Estate, Pre-engineered Buildings.

Speaking and Training

Regularly presents AIA registered Continuing Education training to architects. Trained thousands of professionals. Curriculum development. Sales training and motivation. Responsible for recurring war readiness skills training of 500 member military police unit.



The Sales Board




Certified Building Contractor
2011 - Present

LEED Green Associate

United States Green Building Council
2012 - 2014

Florida Real Estate Salesperson License

State of Florida