Pongrass Group Operations ( Parent Company for Wilcom, Albion Sports, Arcade Embroidery & First Impressions )
- Manage and provide guidance on website content, design, technical recommendations and to develop and deliver marketing, portal and e-commerce communications within a divers environment.
- Working as conduit between IT and marketing ensuring their online presence reflects the mission and goals of the organization. Search Engine Optimisation and monitor website stats and trends
- Responsible for maintenance of 3 web servers & related databases, admin installs of sites & web services
- Implemented a Web Based CRM System for all companies within the group using SplendidCRM, improving internal & interstate sales communication
- Redesigned & Implemented Content Management System for all websites using DotNetnuke, empowering marketing & product managers to control site updates & content changes
- Albion Sports: Website redesign of www.albionsports.com.au increasing traffic & communication with overseas distributors. Refreshed Marketing materials & designed 2008 cricket product line.
- Embroidery Machines Sales & Service: Website redesign www.emss.com.au ecommerce of embroidery consumables to reduce order processing times
- Wilcom: www.EmbroideryStartup.com created the new site for start up embroidery businesses with over 30,000 registered users. CMS allows staff to admin layouts, content & admin users. www.wilcom.com.au : Site updates, online promos, data mining for marketing
- First Impressions: www.performanceapparel.com.au created web presence for web catalogue distribution