Darryl De Abreu

Work History

Work History
Oct 2007 - Mar 2008

Business Partner

Kindercare Learning Centre
  • Implementation of paper based systems & procedures for documenting childhood development and record keeping. 
  • Overhaul of Policies & Procedure documentation in preparation for government accreditation. 
  • Implementation & administration of Quickbooks for accounts and payroll
Oct 2005 - Oct 2007

eBusiness Manager

Pongrass Group Operations ( Parent Company for Wilcom, Albion Sports, Arcade Embroidery & First Impressions )


  • Manage and provide guidance on website content, design, technical recommendations and to develop and deliver marketing, portal and e-commerce communications within a divers environment.   
  • Working as conduit between IT and marketing ensuring their online presence reflects the mission and goals of the organization. Search Engine Optimisation and monitor website stats and trends   
  • Responsible for maintenance of 3 web servers & related databases, admin installs of sites & web services


  • Implemented a Web Based CRM System for all companies within the group using SplendidCRM, improving internal & interstate sales communication   
  • Redesigned & Implemented Content Management System for all websites using DotNetnuke,  empowering marketing & product managers to control site updates & content changes   
  • Albion Sports: Website redesign of www.albionsports.com.au increasing traffic & communication with overseas distributors. Refreshed Marketing materials & designed 2008 cricket product line.     
  • Embroidery Machines Sales & Service: Website redesign www.emss.com.au ecommerce of embroidery consumables to reduce order processing times
  • Wilcom: www.EmbroideryStartup.com created the new site for start up embroidery businesses with over 30,000 registered users. CMS allows staff to admin layouts, content & admin users. www.wilcom.com.au : Site updates, online promos, data mining for marketing   
  • First Impressions: www.performanceapparel.com.au created web presence for web catalogue distribution
Dec 2004 - Aug 2005

eBusiness & Marketing Consultant

Alpha Properties LLC ( Real Estate )


  • Total online presence: including development, implementation, content management & maintenance/management of Alpha Properties website and E-Business functions
  • Implementation and execution of Alpha Properties e-marketing strategy.
  • Work closely with Management/Agents to translate and integrate the business branding, position and marketing campaigns.             
  • Revamp Alpha Properties online & offline image to be consistent with all their current  marketing materials.
  • Monitoring competitor and local real estate offline and online trends to ensure Alpha Properties is positioned better than its competitors, commissioning intense research where required. 

Major Achievements:  

  • Redesigned, developed and implemented real-time database driven property website                  www.alphaproperties.com   
  • Developed and built custom CMS system to allow staff to carryout regular updates, modifications and reports in order to manage their own property stock. Therefore exceeding expectations in developing a low maintenance system. 
  • Single handedly constructed and designed all print, press and direct mail marketing material: including online and offline campaigns and brand awareness activities for Alpha Properties locally and internationally.


  • Listening to Music
  • Basketball
  • Tennis
  • Soccer
  • Volleyball