A digital marketing specialist will be responsible for managing online marketing campaigns, sometimes many at a time, with the goal of reaching new customers and retaining the interest of old ones. Digital marketers will have to ensure strong brand promotion and grow the online presence of their business. A great digital marketing resume must show familiarity with the many facets of online marketing. This will include things like search engine optimization (SEO), search engine marketing (SEM), social media campaigs, content marketing, and email marketing. The role may also include video production, website administration, user experience development, and blogging.
Your digital marketing CV should show your experience with social media, SEO, email marketing and the like. A resume format that demonstrates media savvy and a keen eye for digital marketing and social media trends is important. Your should also quantify your role whenever possible – show how your marketing initiatives translated to a greater click through rate or improved sales.