With more than 20 years of experience in entertainment, technology and marketing, Drew Deighan has a practical familiarity and ease with both the creative and the production side of the process. This gives him an extremely broad range of skill sets to pull from and utilize in his capacity as a marketing executive. In addition, he is an accomplished negotiator and strategist who has most recently helped guide national imaging and marketing campaigns for one of the premier non-profit youth participation organizations in North America, the American Youth Soccer Organization.
In his time at AYSO and elsewhere, he has helped it achieve new levels of sponsorship and media affinity partnership. His abilities and achievements have been instrumental in helping to forge sponsor relationships with such Fortune 500 companies as Clear Channel, Herbalife, Hyundai, Kellogg s, Dole, Schering-Plough, Nestle and McDonalds, to name a few. He has comfortably and effectively developed relationships from Manager to CEO level and has worked with major media partners such as The Walt Disney Company, Dreamworks, Clear Channel and Cartoon Network as well as international management/agency powerhouses 19 Entertainment, Creative Artists Agency, J. Walter Thompson, Leo Burnett and Octagon.
Offering a blend of creative and operational strengths and managing a staff of 8 for AYSO s national marketing team, Mr. Deighan has helped achieve sponsorship and marketing turnarounds for the organization and is recognized for his success in helping to grow and exceed sponsorship goals. This includes a precedent setting youth sports jersey-naming sponsorship for AYSO and Herbalife, the first such national deal in youth sports.
Over the course of his career, Mr. Deighan has also worked at major entertainment networks and studios including NBC, The Disney Channel, and Paramount Pictures. A member of the Writer's Guild, he has also written for television and film, including Star Trek:The Next Generation, and has gained considerable experience and valuable skill sets having worked both in front of, and behind, the camera, including commercial production, network television production and motion picture production.
Mr. Deighan received his BA in History from the University of Colorado (Boulder) and then attended the American Academy of Dramatic Arts (Pasadena) for studies in Performance and Production. He currently works and lives as a marketing executive in Los Angeles, CA with his wife Sandy and his son Sean and is also a volunteer coach for the American Youth Soccer Organization.