With 18+ years of experience in the creative field and over 13 years of web design and development—I bring a deep understanding of the end-user behaviors and needs where user experience and creative are concerned. I have developed creative for branded and unbranded sites, e-Detailing modules for HCPs, online advertising with rich media, kiosk applications, video and print. I am a strong team builder and leader with skills in motivating and managing all aspects of creative design and development. I also demonstrate the ability to lead effectively and to exceed goals while streamlining operating costs, meeting all deadlines and staying on or under budget. I have steered creative for companies such as Timberland, adidas, Rockport, Lenox, Reebok, NFL, NHL, EMD Serono, AstraZeneca, King Pharmaceutical, Bristol Myers Squib, Novo Nordisk, Brooks and Bentley, Dicks Sporting Goods, Nike
Jun 2008 - Present
Associate Creative Director
At imc2 I have a proven track record of innovative ideas exceptionally executed, reflecting a passion and talent for pushing boundaries. I have the ability to concept and manage projects across the full range of imc2 disciplines (on-line advertising, online, partnerships, digital experiences, etc.)I formed and cultivated productive working relationships with business leaders and senior clients alike with a desire to drive and effectively pitch new business and establish productive working relationships with perspective clients. I facilitated a team environment, providing leadership and inspiration to co-workers and clients, and acted as a positive catalyst for the overall group.
Mar 2008 - Present
2006 - Mar 2008
Creative Director, Design Studio
Total responsibility for company-wide creative design and development. Focus on the on the unique brands of pharmaceutical and biotechnology companies.Assist Creative Directors and Art Directors with strategic and tactical implementation of proposals (RFPs) and resource allocation management of 21 direct report in-house staff designers and up to 100 contractor hours per week providing creative direction, staff direction, mentoring, process development, documentation and performance measurement. Lead the Design Studio with Motion Design, Print Design, Flash Design and Rich Media teams supporting the six Business areas generating $58 Million business.
Oct 2003 - Sep 2006
Responsible for executing the creative strategy, online brand vision and overseeing the day-to-day site maintenance of 30+ partners for GSI Commerce. Managed a team of Designers, Web Developers, Producers/Traffic Coordinators, Information Architects and Creative Writers. Fully responsible for all of Reebok designs, refreshes, emails and hot-market events. This site generated $8 million in sales in 2006 that continues to climb today. Examples: Adidas account was a $15 million annual ecommerce business site requiring day-to-day designs, ad marketing campaigns, all site refreshes and design strategy. Timberland client benefited from a $12 million online business with the development of a design strategy, thought creation and leadership of product promotion through the use of home page placement and the implementation of Flash Technology. Was the lead creative person for the Rich Internet Application (RIA) Boot Studio where Timberland launched the first online customization outdoor boot.Sample of clients included: adidas, Reebok, Rockport, Timberland, Sports Authority, Dicks Sporting Goods, NHL, NASCAR, Nike, NFL, Liz Claiborne, Russell, Under Armour, Jeep and more.
Mar 2000 - Oct 2003
Reported directly with VP of Internet operations in assessing and achieving the web centric business objectives. Responsibilities included: proposal creation and delivery for new proposed site, project scope definition, visual site design and branding, project budgeting and staffing, client and vendor management as well as team project management. During this period the company grew from a $600K site a year to a multi-million dollar site. By hiring outside agencies I was able to supplement the staff with the necessary tools and skills. Developed a world class branded site for Lenox by combining information with eCommerce. Redesigned site won a Philly Gold Award for best ecommerce site.Clients include: Lenox, Dansk, Gorham, Brooks and Bentley and Hartmann.
Apr 1990 - Mar 2000
Sr. Graphic Designer
Lockheed Martin, M&DS
Full level of creative responsibilities supporting Business Development Managers. Duties involved assessing business goals and objectives of each business area. Responsibilities included: coordination and scheduling of high-end graphics and printed collateral as well as design and layout workflow for intranet websites, brochures, data sheets, packaging, capabilities briefings, advertising, trade shows and exhibits. Supported Technical Publications as a Proposal Consultant. Actively engaged in art direction and illustration coordination.Helped form a web development team consisting of designers, programmers, and creative writers. Adopted and complied with the Corporate Identity Program for each business area. Designed award winning trade show graphics and layouts. Produced visual aids for top executive briefings to the highest level of the local and federal governments. Helped developed an internal pre-press and off-set printing team.