Regional Marketing Director, Digital & Social Media
Samsung Electronics is the world's largest technology company based on revenue and one of the world's top 20 brands. Samsung is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world. In 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and recently was named the number 1 brand in Asia by Campaign Asia magazine and top 10 global brand by Interbrand. The focus of this role is to transform Samsung into a digital marketing powerhouse. This includes developing a robust and sustained "always on" marketing strategy, leading in mobile marketing, driving best practice in social media (evoling into social business) and working with Samsung's retail and eTail partners on e-commerce initiatives.