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Interest

  • Music
  • Bushwalking
  • Anime (Japanese animation)
  • Console gaming
  • Creative writing

Summary

Damien has over 15 years’ experience in the digital industry, covering all aspects of digital marketing, e-commerce and social media.Damien is currently the Regional Marketing Director, Digital & Social Media at Samsung Asia. In this role he is responsible for digital marketing, social media and e-commerce strategy for 9 countries across Asia Pacific. Prior to Samsung he was the Online Director – Asia Pacific & Japan at Dell, managing over $1 billion in e-commerce revenue in Asia. At Dell he also had the dual role of Global Social Media Director, with a mandate to “operationalise” social media sales and marketing into Dell’s markets globally. Prior to working at Dell, Damien was at Ogilvy & Mather Singapore, as General Manager of Soho Square (Ogilvy’s conflict agency); General Manager of Neo@Ogilvy (Ogilvy’s digital media team) and Ogilvy’s regional digital consulting lead. Damien has also worked at leading companies such as Citibank, Coca-Cola, NRMA and McKinsey & Company.In November 2011, Damien received the Global Brand Leadership at the World Brand Congress 2011 event in India. He has been a judge of the Marketing “Agency of the Year” Awards 2012 as well as the 2012 Digital Asia Festival, 2011 Digital Media Awards and the 2009 Asian Marketing Effectiveness Awards. He’s also a top ranked speaker on social media, digital marketing and e-commerce who has been chairman, keynote or guest speaker at many international conferences.Damien’s blog, Digital Future, is available at: http://damiencummings.blogspot.com and his Twitter account is: @DamienCummings

Work History

Aug 2012Present

Regional Marketing Director, Digital & Social Media

Samsung Asia

Samsung Electronics is the world's largest technology company based on revenue and one of the world's top 20 brands. Samsung is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world. In 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and recently was named the number 1 brand in Asia by Campaign Asia magazine and top 10 global brand by Interbrand. The focus of this role is to transform Samsung into a digital marketing powerhouse. This includes developing a robust and sustained "always on" marketing strategy, leading in mobile marketing, driving best practice in social media (evoling into social business) and working with Samsung's retail and eTail partners on e-commerce initiatives.

Jan 2010Aug 2012

Online Director - Asia Pacific & Japan

Dell

Since 1984, Dell has played a critical role in transforming computing, enabling more affordable and more pervasive access to technology around the world. The company's technology solutions improve customers' productivity, enhances their lives and meets their distinct needs. Recognized for its ability to provide customers personalized, built-to-order technology through direct, online and retail channels, nearly 80 percent of Dell's $53 billion in revenue last year was driven by enterprise products, services and solutions it delivers to businesses and organizations.The primary focus of the Online & Social Media Director role is to manage Asia Pacific e-commerce and online sales revenue. In the short-term, this is about managing Dell.com, eTailers, Affiliates, Mobile and Social Commerce (Dell Swarm) platforms. In the long-term, the role is focused on transforming the online and social media functions within Dell, while realising "hyper growth" through the Asia Pacific & Japan region.

Nov 2010Apr 2011

Global Social Media Director - Consumer & SMB

Dell

Since 1984, Dell has played a critical role in transforming computing, enabling more affordable and more pervasive access to technology around the world. The company's technology solutions improve customers' productivity, enhances their lives and meets their distinct needs. Recognized for its ability to provide customers personalized, built-to-order technology through direct, online and retail channels, nearly 80 percent of Dell's $53 billion in revenue last year was driven by enterprise products, services and solutions it delivers to businesses and organizations.This role's mandate was to operationalise and commercialise social media into the global sales & marketing organisations. The focus was to integrate social media into the quarterly planning process of the marketing team, as well as introduce new social commerce revenue streams to Dell. Building upon the listening and engagement strategy, the long-term vision is to have a robust content and fan acquisition/engagement strategy across all Social networks: Facebook, Twitter, Linkedin, Google+, RenRen, Sina Weibo, Gree, Mixi, Orkut, Hi5, etc. as well as develop a robust and commercial marketing focus across blogs, video sharing sites (e.g. YouTube), forums and Dell communities.

Jan 2008Dec 2009

General Manager

Ogilvy & Mather (Neo@Ogilvy | Soho Square)

Neo@Ogilvy is a global digital and direct media network, with more than 650 employees working in more than 40 offices around the world. Neo@Ogilvy is “digitally led,” but that doesn’t mean we eschew “old media.” Instead, Neo@Ogilvy apply a planning framework that is more imaginative, more flexible, and more accountable.I was the founding General Manager and first leader in the Singapore office of Neo@Ogilvy. The role's focus was strongly focused on business development in the digital media and search and overall performance marketing areas. The team grew from a a few people in 2007/2008 to becoming a major player in the Asian digital media space with over 100% annual growth rate and an impressive track record of new client wins and retaining key customers by 2010.________________________________________________________Soho Square, a WPP agency, is the newest and fastest growing digital and CRM agency in Asia Pacific. Developed out of the need for clients to get the best talent and CRM expertise from Ogilvy and the WPP network, Soho Square has recently rolled out offices in China, Indonesia, Malaysia, New Zealand, Singapore, Thailand and Vietnam.After winning a new (and very large) client, I founded and set up the SoHo Square "conflict" agency within the Ogilvy network in Asia, ensuring clear lines of separation from similar clients in the FMCG/CPG industry that were already Ogilvy & Mather clients. This involved hiring 12+ person Singapore account managers and client service personnel across South East Asia and China. The core focus was business development, client/account management and building a strong customer-focused team.-based Asian regional headquarter, setting up technical hubs in Bangkok and Shanghai and hiring account managers and client service personnel across South East Asia and China. The core focus was business development, client/account management and building a strong customer-focused team.

Aug 2006Dec 2007

Vice President / Head of Internet Marketing

Citibank Australia

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citibank Australia provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Jan 2005Aug 2006

National e-Business Manager

Coca-Cola Amatil

Coca-Cola is the world's most recognised brand. Behind this brand is the Coca-Cola system; a group of companies that include the brand owner (The Coca-Cola Company or TCCC) and bottling partners around the world.In Australia, Coca-Cola Amatil (CCA) is the exclusive bottling partner for TCCC, manufacturing, distributing and selling TCCC's products, in addition to its own products. CCA is a publicly listed, majority Australian owned, broad based food and beverage company. CCA is made up of a family of other high performing companies including Neverfail, SPC Ardmona, Grinders Coffee, Quirks and Bluetongue Brewery.

20032005

eBusiness Manager

NRMA

NRMA is Australia's largest member-based organisation, with over 2 million members. NRMA Insurance is Australia's leading insurance brand and NRMA Motoring & Services is one the country's most trusted brands in motoring and travel.

19972000

Managing Director

Dark Horizon

Dark Horizon was named as one of Australia's top 20 web development agencies during the dotcom era.

19931997

Web / Communications

McKinsey & Company

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments and institutions.

Education

Skills

CRM Management
Mobile Advertising/Marketing
Content Management
Website Development (Project Management)
Search Marketing
Email Marketing
Digital Media