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Work experience


Adjunct Professor

Concurrent Position at College of Engineering. ISE Dept., TeachingHuman Factors, Human Computer Interaction and serving as thesis advisor.

Jun 2013Present

UX Architect and Director

UX Experts, LLC

Offer extensive and diverse experience designing, developing and delivering successful, innovative and user-friendly products to market.  Passionate leader and coach with a track record of success establishing highly talented and motivated user experience design teams that push the boundaries of simplicity, elegance and ease-of-use. 

  • Lam Research Corporation:  a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry.
  • Cisco System: offers a wide range of products and networking solutions designed for enterprises:  Designing Cisco Intelligent Automation for Cloud
  • NetClearly, Inc. ( is the premier English and Spanish shopping and lifestyle search engine geared toward serving Latinos in the United States.

Usability Testing  • Heuristic Evaluation  • Low and High Fidelity Prototyping • Wireframes • UI Specifications  • User Interface Design • Information Architecture • Agile Methodologies • Mobile Application Design • User Research • Task Analysis • User centered Design • Conceptual Design • Contextual Inquires • User Profiling • Data Visualization • Data Mining 

Aug 2011Jun 2013

Senior Engineering Product Manager- UX/UI Expert

NETGEAR Corporation

  • Designed Next Generation of User Interfaces for NETGEAR Products.
  • Designed architecture of UI /UX design for NETGEAR Smart Network, Smart Network Developers’ Website, Mobile Apps, READYSHARE Vault (Backup Software), Next Generation of UI/UX for Routers, and other consumers and enterprise products.
  • Provided and coordinated UI design specifications, and design principles, visual design guidelines to the internal group and partners for implementation.
  • Managed implementation, design, and evaluations of the designer projects.
  • Provided product usability, evaluation and support to product development teams, including the analysis and investigation of applications/systems including tactile methods, visual graphics, web, multimedia, voice response and conversational user interaction.
  • Designed over 20 Apps for Apple and Android Market.
Jun 2006Aug 2011

Senior UI/UE Architect/Usability Expert

Axway, Inc

  • Created User Experience Infrastructure and a user-centered design process.
  • Conceptualized and created a User Interface Standards and Guidelines that was implemented across the company.
  • Created a usability lab to conduct user research, and usability evaluation. Managed information architecture,
  • design and design approvals for all Axway enterprise software applications including: new feature
  • creations as well as the redesign of existing applications, wire frames, mockups and high and low fidelity
  • prototyping, user testing and evaluation. Interfaced with customers to refine requirements and
  • anticipate future release features.
  • Interfaced with development teams to select and incorporate enhanced web2.0 features into the product Adobe Flex and Isomorphic.
  • Produced specifications describing user requirements and internal structures for products in development using flex.
  • Developed design concept and implementation, providing input on user design considerations.
  • Developed user profiles, with emphasis on human error control, display issues, visual interaction, physical manipulation and task and objective analysis. Envisioned technologies (web 2.0) and advance UI design that can be used in the products to enhance user experience.
  • My design got 5 star rating by professional magazines. (Press Book available on request).
  • View SC Magazine usability review on my latest design at:

Adjunct Professor

Santa Clara University

 School of Engineering. Dept. of Computer Engineering, Teaching Human Computer Interaction

Jan 2006Jun 2006

UI Architect/Usability Specialist

Quinstreet Corporation

Reporting to VP of Engineering worked closely with the Creative Team, Engineering Team, and the Marketing and Sales teams to conceptualize and design a complex suite of business applications used both internally and by Quinstreet partners. This involved new concept creation as well as the redesign of existing applications: wire frames, mockups and high and low fidelity prototyping, user testing and evaluation.

Jun 2000Jan 2006

UI Architect /User Research, Usability and Information Architect Program Manager

Oracle/PeopleSoft Corporation

  • Coordinated, supervised, and conducted several user studies and research in a variety of topics, some published in peer reviewed conferences and journals.
  • Managed information architecture designs, reviews and approvals for all PeopleSoft Enterprise Applications (HCM, FMS, SCM, CRM, and PeopleTools) that are accessed via Employee, Customer and Supplier portal sites.
  • Managed all aspects of general and executive level information architecture projects, including managing virtual teams, and strategic planning and execution.
  • Created usability infrastructure for the User Experience group.
  • Conceptualized and created a User Interface Standards and Guidelines document that is implemented across the company and trained engineers in its implementation.
  • Evangelized usability in the company. User Experience team was expanded from 5 engineers to 50 professionals in three year period.
  • Conducted a variety of design review and recommended solutions to product lines such as HRMS, Financials and CRM. My design recommendations systematically were implemented.
  • Supervised usability testing and created infrastructure for user research (Wrote Usability Manuals a 200 pages of document containing all materials to conduct usability testing and user research).
  • Created over 30 hours of training for PeopleSoft engineers- My trainings were qualified by executive management as outstanding and made mandatory for all PeopleSoft engineers. A CD version of my courses is sold separately by PeopleSoft University. Over 15 hundred people took my workshop over a two year period.
  • Trained PeopleSoft offshore groups (Bangalore-India) and helped to create usability infrastructure for the User Experience.
  • Presented workshop round table and discussion groups at PeopleSoft User Conferences.

Principal Consultant


  • Led a variety of industrial projects such as:
  • Conducted research as part of a multi national research group to create design specifications for the new generation of mammography systems, GE Medical;
  • Task analysis of bus operators: analyzed operators in their real work situation by informal interviews, direct observation, video recording, and photography of the spontaneous behaviors of each subject at work. Created guidelines for product selection, and made recommendations for improvement based on this task analysis. California Health Consultant, Menlo Park, CA.
  • Wrote business requirements, conducted usability testing, and coordinated the user interface design of a distributed menu driven software tool for design of traveling wave tubes. Analatom, Inc., Sunnyvale, CA.
  • Developed a method for task analysis and workstation evaluation in small and medium sized companies. SNAPEI, France.
  • Designed a Method for Restructuring Education, Training and Evaluation of the Specialized Vocational Training Institutions. Based on Systems Analysis and needs assessment of several institutions. SNAPEI, France..

Work Organization Advisor

Government of Quebec

Consulted and advised over 50 government subsidized enterprises in Quebec.


Principal Ergonomist


Founded a department of Human Factors and Ergonomics Engineering providing services to member’s enterprises. Many of my projects became national success stories in the specialized and professional press (Press Book available on request



Operating System
Windows, Unix, Mac OS,  Android, and Apple
Computer Language
C, Visual Basic, Java Script,
Computer skills
Software: Justinmind, Axure, Balsamiq, Adobe Dreamweaver, Fireworks, Photoshop, Visio, PeopleSoft Application Designer, Adobe Flex, Falsh, SalesForce, Camtasia Studio Content Management System:  Joomla,  Drupal,  WordPress Languages: C, Visual Basic, Java Script. HTM. Operating Systems:  Windows, UNIX, Mac OS, Linux.

Interaction Design

Conceptual Design


UE Evaluation

Infrastructure Building

Training and Education

Standards and Guidelines


Press Book

Editorial Responsibilities

Founder and Chief Editor, HCI International NEWS (bi-monthly; 20 K email subscribers).

Founder and Chief Editor, Applied Human Factors and Ergonomics International NEWS (bi-monthly; 13 K subscribers).

Reviewer, International Journal of Human-Computer Interaction.

Founder and Chief Editor of European Journal on Mental Disability since 1995.

Redesign- Project

Smart Network Design


Professional Affilications

Communication Chair, HCI International 2013, 2005 – present

Communication and Exhibition Chair, AHFE International 2014, 2008 – present  

Co-Chair, The Fifth IASTED International Conference on Human-Computer Interaction 2010,

Co-Chair, Human Factors and Ergonomics Society 2006 Annual Conference.

Communication and Exhibition Chair, HCI International.

Past President, Bay Area Chapter of Human Factors and Ergonomics Society, Human Factors and Ergonomics Society; member since 1988

Member, San Francisco Bay Area Chapter of Computer-Human Interaction (BayCHI).

Member, Certification Board, Oxford Research Institute, USA.

International Program Committee Board.  The Fifth IASTED International Conference on Human-Computer Interaction.

Board Member, International Conference on Human Side of Service Engineering.

Board Member, Ergonomics Modeling, Usability and Special Population, AHFEI.


Recipient of NETGEAR Innovation Award (2012)

Recipient of Certificate of Appreciation for Outstanding Contribution from Human Factors Society (2008)

Recipient of Tumbleweed MVP Award for Outstanding Contribution (2007)

Recipient of Certificate of Appreciation in teaching undergraduate studies in industrial and systems engineering at San Jose State University (2007).

Recipient of Certificate of Appreciation for contribution to the growth and Development of the Human Factors and Ergonomics Society. (2006).

Recipient of PeopleSoft Outstanding Contributor Award (2004).

Recipient of PeopleSoft Hero Award (2001).


2012: Four stars rating READYSHARE Vault (Backup Software) by PC Magazine

2012-2010:Five stars rating “Axway MailGate SC” an enterprise application by  SC Magazine

Publications (partial list)


Location, Location, Location: About Home Networking Devices Location & Features, (Springer Press, HCI International Conference, Las Vegas, Nevada. A peer reviewed conference).

For how many people can you answer access security questions? Ergonomics in Design Magazine, Under Press


Apple vs. Samsung verdict: Is this also a win for the Human Computer Interaction design community?, Ergonomics in Design, HFES, December 5, 2012

Why should home networking be complicated? Taylor & Francis Ltd. (CRC Press). The AHFEI 2012, USA (A peer reviewed conference).


Did you forget your Password? About Authentication, Security, Password Re-set Features and Users Behaviors in using Web Application, (A peer reviewed conference, HCI International Conference, Orlando Florida.


Moallem, A.. (2009) Human-Computer Interaction", Feature-Richness versus Ease of Use, In Ergonomics in Design, (a peer review publication, Human Factors and Ergonomics Society (Under Press).


Design and Improve User Experience in Agile Development Cycles

Advantages, Frustrations and More, The AHFEI 2008 International Conference 2008, USA


Moallem, A (2007), " Excellence in Ease of Use with Rich Functionality: How Enterprise Software Applications with rich functionality can be built to excel in Ease of Use"? HCI International 2007, Beijing, P.R. China.  


Is It "My Account" or "Your Account"? International Ergonomics Association 2006 Conference Proceedings.


Usability Is a Culture and Not Just a Service, AIS SIGHCI Newsletter

Use of icons User Interfaces, International Encyclopedia of Ergonomics and Human Factors.

Effective Log in or Sign in page, International Encyclopedia of Ergonomics and Human Factors.


Designing More Effective Login and Sign-in Pages, In Ergonomics in Design, (a peer review publication, Human Factors and Ergonomics Society.


Usability of Software On-line Documentation: A User Study, In "Human-Computer Interaction: Theory and Practice", Lawrence Erlbaum Associates, Publisher, NJ USA.

 "Usability Challenges for Multinational Companies", IEA 2003 - the XVth Triennial Congress of the International Ergonomics Association Proceedings.