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An IIM  Indore graduate with  15 years of extensive  experience in Business Strategy and Management across start-up companies to Global Enterprises. Exceptionally versatile and quick learner, a coach and renowned relationship manager. Great experience of managing and working with multicultural teams. Adept at negotiating matrix organizations and delivering results consistently.


As Director of Strategy & Management at Softlink Information Systems, Deepak has created a  consulting practice which  advises companies in adopting digital transformation initiatives.

Earlier, as Engagement Manager at Hewlett Packard ,Deepak as part of business management  team created, managed and ran multiple client and partner strategic engagements which had very high visibilty and business impacts.Deepak created from scratch a 32 Million USD worth business transformational program by working with banking ISV firms signing them up as OEM partners for solving banks problems of uneven data growth and compliance. To build this business program Deepak worked with CXOs both internal and external to HP.To help the business program and the engineering at HP , Deepak established an intergration packs factory at HP at minimal costs by entering into business relationships with different business units inside Hewlett Packard.Apart from this Deepak worked with HP Sales and end customers in creating opportunies by using the consulting approach that he learned while creating the business program.

 Deepak’s prior experience include working for Hewitt Associates in Lincolnshire and Gurgaon leading a team of business analyst’s in creating a single tool for reporting Hewitt Annual Survey’s worldwide. Deepak also worked with Indian arm of Pricer Inc of Sweden where he established the pre sales department and created a team of pre sales specialist and business analysts. Prior, Deepak worked with a UK based e learning firm product managing the e learning product for over a two year period. Deepak was deeply involved in creating a go to market strategy for this product in UK. 

Work experience

Nov 2014Present

Director- Strategy & Management

Softlink Information Systems Ltd
  • Created a consulting practice for Digital Transformation with focus on Big Data, Cloud and Graph Databases targeted towards B2B enterprises, deeply involved in the following: 
    • Business strategy and company vision
    • Organization design and implementation
    • Strategic Partners on boarding
    • New business generation
    • Sales strategy and process
  • Advised a bank in redesigning the business processes to create a digital footprint and enter into a foreign country.
  • Created a framework for client engagement based on Mckinsey 7 S model of enterpise transformation.
  • Partnered with some of the largest and most innovative firms to further the cause of transformation to digital economy.
  • Created business opportunities worth USD 2 Million in year 2016-17.
Nov 2008Oct 2014

Engagement Program Manager

Hewlett Packard
  • Created a USD 32 Million business ecosystem by working with CXOs of top notch banking ISVs globally as part of special strategic initiative. This initiative resulted in establishment of OEM relationships with 2 largest banking ISVs and followed it up with entering into strategic partnerships with many other blue chip firms servicing the Banking and Financial sector.
  • Established an Integration packs factory at Bangalore for new feature development thus scaling up the business potential of the product by over 100 % over a 2 year period. This was done at zero fixed cost to HP and was achieved by collaborating with different business groups within and outside of HP.
  • Implemented Agile way of software development in the factory
  • Program managed 3 joint product development as Product Owner and multiple marketing programs with partners globally and ensured their success.
  • Managed engagements with partners and customers to make the business program successful.
  • Recommended Mergers & Acquisitions for inorganic growth of the HP Information Life Cycle business. Led to the acquisition of Vertica by HP for close to USD 80 MN in 2011.
  • Created CoEs in partner organisations and ensured there success.
Nov 2006Oct 2007

Senior Business Analyst

Hewitt Associates
  • Led a team of Business Analyst’s in the Talent & Organization Consulting group to automate Hewitt’s world renowned reporting capabilities. This was part of the new initiative of automating the complete workflow of Hewitt’s surveys worldwide. Mapped and translated the vision of the product into an artifact by collaborating with stakeholders, business leaders and users of Hewitt spread across the globe. Transitioned the business analysis work to India and scaled up the team to 4 people.
Mar 2006Nov 2006

Business Analyst

Appulse technologies
  • Established the pre sales department and laid out processes for effective proposal turn around. Reduced time of turn around by over 55 %.Worked with top management to devise Appulse’s service delivery model for product engineering and go to market strategy in the world market.
Dec 2003Mar 2006

Business Analyst

Netcradle Ltd
  • Product managed, the flagship product targeting the UK market for over 2 years. Oversaw 3 major releases and host of other applications supporting the product including a home grown CRM tool for managing the business.
  • Worked with CEO to devise framework for establishing the go to market strategy and creating a new business unit.
Aug 2001Nov 2003

Team Manager

NANAK Associates
  • Cofounded this Intellectual Property consulting firm and established the patent consulting division for guiding the technology companies in creating wealth through Intellectual capital.
  • Mentored a team of patent consultants and guided multiple patent applications for product technology companies.
Jul 1995Jul 2001


  • As freelance business consultant, Noida.            Oct 99-July 01
  • I took a sabbatical and was a candidate for the Indian Civil Services Examination.                                                             July 96-April 99
  • ABB Asea Brown Boveri Limited as  Management Trainee                                                                      July 95-June 96


Aug 2007Mar 2009


Indian Institute of Management Indore
  • C.G.P.I  3.17/4.33
  • Co founded IIM Indore Management Canvas a b school magazine with a difference. Established partnership with India Knowledge @ Wharton, from the Wharton School. The magazine has now an online avatar and can be reached on the following link:

  • Member of placement cell, coordinator for multiple student committees.
Sep 1991Jul 1995

Electronics & Communication Engineering

Jamia Millia Islamia, Faculty of Engineering
  • C.G.P.I 8.42/10
  • Vice President of IEEE student chapter.( 1994-1995)


Deepak born on 1st October 1971 , is an avid reader and a passionate traveller who loves to explore new places and meeting people. He lives in Bangalore with his wife and son.