Led multiple internal and external marketing, philanthropic and communications strategies from inception to implementation. Spearheaded new function, strengthening online and offline communication for a privately-held consumer financial services company with 1,350 US locations. Reported to VP of Strategic Marketing.
·Crafted/executed marketing and communication plans for new products, new brands, new mediums and new initiatives using insights from qualitative/quantitative research.
·Established company’s 1st cause marketing strategy. Led national and local charity partnerships, including program participation in 1,350 stores. Managed $300K budget.
·Developed first media strategy getting 100+ placements in 3 quarters in national and regional publications. Directed outside PR team. Launched blogging tactic.
·Marketing voice in development for two Intranet sites. Trained contributors.
·Designed/wrote/edited marketing/POS collaterals, customer communications, media kit, internal newsletter and eNews. Sped production, improved processes, reduced costs.
·Co-led more than 30 cross-functional grassroots campaigns in 18 months.
·Established new corporate communications function as sought internal resource.
·Managed 25 crisis/issue events with regional and national media attention.
·Authored messages on behalf of CEO, COO and company leaders.