Summary

Marketing Communications professional with 9 years experience incepting and implementing a continuum of marketing communications demands while developing and executing multi-faceted and results-generating strategies and tactics in B2B and Direct-to-Consumer arenas. Specific expertise includes:

·Marketing Planning

·Brand and Product Launches

·Social Media / Word of Mouth

·Brand Management

·Website, Intranet, eNews

·Collateral / Message Development

·Internal and External Communications

·PR and Media Relations

·Agency, Vendor, People Management

·Crisis and Issue Management

Work History

Work History
Nov 2008 - Present

Freelance Consultant

DCG Marketing Communications

Counseled individuals and start-up ventures on developing strategic marketing communication plans and creating/coaching on specific marketing areas based on individual needs. Consultations include SWOT facilitation, marketing strategy development, brand-defining plans, collateral and website development, coaching on public speaking, and go-to-market plans.

Aug 2006 - Oct 2008

Communications Manager, Marketing

Axcess Financial

Led multiple internal and external marketing, philanthropic and communications strategies from inception to implementation. Spearheaded new function, strengthening online and offline communication for a privately-held consumer financial services company with 1,350 US locations. Reported to VP of Strategic Marketing.

·Crafted/executed marketing and communication plans for new products, new brands, new mediums and new initiatives using insights from qualitative/quantitative research.

·Established company’s 1st cause marketing strategy. Led national and local charity partnerships, including program participation in 1,350 stores. Managed $300K budget.

·Developed first media strategy getting 100+ placements in 3 quarters in national and regional publications. Directed outside PR team. Launched blogging tactic.

·Marketing voice in development for two Intranet sites. Trained contributors.

·Designed/wrote/edited marketing/POS collaterals, customer communications, media kit, internal newsletter and eNews. Sped production, improved processes, reduced costs.

·Co-led more than 30 cross-functional grassroots campaigns in 18 months.

·Established new corporate communications function as sought internal resource.

·Managed 25 crisis/issue events with regional and national media attention.

·Authored messages on behalf of CEO, COO and company leaders.

Jul 2005 - Aug 2006

Director of Marketing Communications

Coalition for a Drug-Free Greater Cincinnati

Built marketing, PR, communication and fundraising strategies in a newly-created position for a regional 501c3 focused on mass market and community youth drug prevention. Managed one direct report, interactive agency, and PR firm for national campaign. Reported to President/CEO.

·Redesigned guide and creative distribution channel during pilot campaign resulted in national best practice roll out for Partnership for a Drug-Free America social marketing initiative.

·Directed interactive vendor in redesign to create a dynamic, interactive website. Unique visits up 249% in six months. Executed SEO/SEM. Web analytics. Managed budget.

·Managed 10 brands. Strengthened brand through design of newsletters, flyers, theatre ads, billboards, posters, mailers, stationery, media kits, fact sheets and booklets.

·Translated survey data to successfully Orchestrate press event and generate coverage through front-pagers, a favorable editorial, television, radio, trade publications and web.

·Facilitated community SWOTs to develop results-driven Mar Com strategic & work plans.

Feb 2001 - Jul 2005

Marketing Communications Specialist

UCP of Greater Cincinnati

Coordinated marketing, communication and fundraising efforts for a 501c3 serving people with disabilities in a 10-county region. Reported to Development Director.

·Managed 4 brands in all aspects of marketing, media and external communications.

·Developed organization’s first website.

·Analyzed campaigns. Recommendations increased revenue 52% in two years.

·Managed trade show presence (determining venue, designing and shipping display, staffing, training, literature, etc.).

·Designed collaterals, including newsletters, direct mail, annual reports and brochures.

·Planned and executed successful marketing and fundraising events for up to 1,500.

·Managed vendors, event committees, volunteers, and donor relations.

·Managed crisis communications. Liaised to media. Crafted releases that generated coverage.

·Co-managed $250K expense budget and revenue goals for $1.8MM operating budget.

Mar 1996 - Dec 2000

Manager, Operations

Seasons Retirement Community

Managed customer relations and staff through daily operations for upscale retirement community with 250 residents. Reported to Executive Chef.

·Directly managed department of 45 full- and part-time reports.

·Established successful recruiting/retention plan reducing missed shifts and turnover.

·Overhauled training program and increased customer-centric service.

Education

Education

TECHNICAL EXPERTISE

Microsoft Word, Excel, PowerPoint, Outlook, SharePoint, Publisher, FrontPage.

Adobe Creative Suites (InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver).

Website: CMS (Ektron, WYSIWYG), HTML, CSS, Flash, PHP, FTP. WordPress.

SEO/SEM. Web Analytics.

Digital Photography and Layout.

Experience in Mac, Lotus, XML, Bacons, PR Track, LexisNexis, Access, Project, Crystal Reports.

PROFESSIONAL DEVELOPMENT

Behavioral-Based Interviewing

Creating a Strategic Communications Plan

Life Path Elements of Effective Design

Effective Presentations

Working with the Media

Successful Project Management

PRSA Media Day

Media Trained

Using Coalitions & Lobbyists to Shape Messages

Sep 1992 - Mar 1996

B.S.

Ohio University

Bachelor of Science in Journalism.

E. W. Scripps School of Journalism. Dean’s List.

Certificate in Political Communications. Inaugural class.

Specialization in American Political Science.