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Professional Summary

Digital marketing professional with 8 years of experience working in fast-paced environments. Tremendously detail-oriented and organized, with exceptional leadership and communication skills gained from the United States Navy and various marketing and sales roles. Demonstrated ability to increase profits through Google Analytics, Adobe Analytics, AdWords, Pay-Per-Click campaigns, and search engine optimization.

Professional experience

APR 2016Present 

Digital Analytics Consultant

Allstate Insurance Company
Jan 2015APR 2016

Digital Optimization Consultant

Allstate Insurance Company

• Implemented local search engine optimization to help improve organic search results for over 550 Allstate agents
• Educated and advised  Allstate agents on recommended digital marketing opportunities
• Established and maintained relationships with agents to ensure that online presence was fully optimized
• Consulted with  Allstate agents from across the country via email/phone to troubleshoot digital marketing related account issues
• Improved agents’ social media presences via Twitter, YouTube, Facebook, and Google My Business

Apr 2012Apr 2014

Digital Marketing Coordinator


• Improved sales 16% by developing digital marketing strategies and leading PPC campaigns through Google AdWords, Facebook, Twitter, and LinkedIn
• Developed and managed social media plan which led to an increase in Twitter followers by 65%
• Developed target marketing strategies and tactics through Google AdWords that resulted in additional sales of 15% over a 2 year period
• Increased website traffic 25% by successfully initiating and monitoring market targeting through Google Analytics

Nov 2006Nov 2010

Petty Officer 3rd Class

United States Navy

• Supervised a crew of 15 junior sailors in daily operations, including evaluation and discipline
• Proven ability to communicate effectively in diverse environments—efficiently managed a diverse workforce resulting in zero mishap
• Led numerous training exercises during critical naval certifications resulting in top awards and honors
• Effectively provided key information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, and in person. 2006-2010


Jan 2011May 2014

Bachelor of Science in Marketing, Minor in Management

DePaul University Driehaus College of Business

Relevant Coursework: Consumer Behavior, Advanced Marketing Management, Marketing Research, Social Media Marketing, Service Marketing, Quantitative Methods in Marketing