- Hoffman Estates US-IL
- [email protected]
Multi-Channel Marketing, Branding and Consumer Insight Executive A proven strategic marketing and branding leader with broad business orientation and key competencies including strategic and creative vision, analytical skills enhanced by intuitive consumer insight, and executive collaborative skills in creating the case for change and the leadership to make it happen. Diverse marketing skills in big box and multi-unit retail, brand development, loyalty, franchising, consumer research, public relations, e-commerce, B2C/B2B, online SEM/SEO, digital and direct marketing, sports marketing, and strategic planning. Significant achievements include: re-energizing auction site uBid.com, and launching fixed price site RedTag.com, plus developing the brand positioning and launch for the new parent company, Enable Holdings, Inc.; introducing the first loyalty program to Kmart; leveraging the communication power of Jiffy Lube stores; leading the discovery research for revitalizing Tropicana Twister; re-imaging the Midas brand, stores, services, and products from their original 1950’s look; launching the first Digital Satellite System in conjunction with RCA, DirecTV and USSB; revitalizing the RCA brand with dogs Nipper and Chipper; negotiating naming rights for the RCA Dome; negotiating sponsorships with the NFL, NCAA, NASCAR, and ATP Tennis Tour; and leading the stakeholder discovery research and strategy for launching the Mr. Goodwrench brand.